Announcement – eHygienics & Verify550 Moving Locally

Uncategorized , February 22, 2019

Announcement – eHygienics & Verify550 Moving Locally

Dear Clientele and Prospects,

We successfully secured our data center and servers in Central Oregon. Our new online hosting company will host all of our servers locally, so we will have more security and control. We’ve thought a lot about our client security and have always made sure to delete their data within 30 days after they scrub, but with all of the data breaches like Facebook, Dun & Bradstreet and the latest with MyFitnessPal, we feel that the cheap cost of the cloud has it’s disadvantages.

eHygienics started as its own data center back in 2007 with a handful of servers which eventually moved to lower cost alternatives via the cloud to offset costs, so we could put more into programming and advertising. Now that we know for sure that large businesses lose their credibility because of disgruntled employees, hackers and the actual selling of their own customer data to China and others, local hosting, where one company has full control over their servers and traffic, is the future.

We pride ourselves in customer service and love our clients whom have served us well since we started cleaning email marketing lists over 10 years ago. This move to store and secure our client’s information under our own firewall is where we will be considered a trusted source for cleaning emails, hosting websites, backups, FTP’s and much more locally and worldwide. Our data center is our office so we will be daily monitoring and servicing our servers so you can have the peace of mind knowing that we honor your privacy and protection and up-time.

Our servers have 2 fiber lines, wireless and cable internet (4 sources) for redundancy along with huge batteries and 2 generators making downtime a word never used. Our hardware is brand new and our staff has over 30 years experience working in data centers giving you peace of mind knowing that we can solve any issue with speed and accuracy. Thank you for being a loyal customer and interested patron for email hygiene. We value you and hope to meet your hygiene needs for 2019!

James Carner
CEO | Quickie Marketing, Inc.

Smart Marketer: Mistakes To Avoid Before Uploading A File Into Email Verification Software

Uncategorized , February 21, 2019

Smart Marketer: Mistakes To Avoid Before Uploading A File Into Email Verification Software

A smart email marketer always knows what to do before uploading their email list file into email verification software. To spare you from getting yourself into a trap in using email verification software, I’ll share with you a couple of mistakes to avoid that will give you efficiency, quality and value for your money.

Free

Spare yourself with anything free. If you’ve tried searching for phrases such as “scrub email list free,” “free email verifier” or “email list scrubber free,” (Google has a very funny way to get us into the bait) and found hygiene companies that will do it for free, always remember free is never free.

Free means they keep your data

Have you ever thought of giving your services for free without anything in return? Of course not. Even free shipping these days are all incorporated into what you pay for with your item. These hygiene companies might use your list for reselling, appending and emailing your data. A wise emailer always seeds their lists with uncirculated emails to track fraud on their lists.

Duplicates

Always check for duplicates. Don’t let yourself get caught of paying more for email verification software with duplicate emails. Some email verification software services either don’t incorporate such a template or they keep domains in to charge you for them (CPM). Remove it before uploading your lists.

Attributes

Try being selective when scrubbing. Always be cautious in giving any email verification software company extra columns that they could use for their own benefit. Always remove sensitive data and only scrub what you need scrubbed – they emails themselves.

Using one hygiene company. Some email hygiene companies do not remove all of the threats. it’s very common for companies to use more than one. But this doesn’t bother us because we partner with several email marketing and scrubbing companies. And by referring businesses back and forth, we are able to cover more ground using our differences to find the right fit for prospects. Contact us.

#email verification software

If there was any time to expand your email marketing – it’s now

Uncategorized , February 6, 2019

If there was any time to expand your email marketing – it’s now

I wrote an article in eHygienics’ blog about the second coming of email marketing. The importance of this article has been extremely overlooked. There is a huge blindspot right now as all of the legacy SEO data of the war between spammers and spam fighters has been deleted.

Recently, the archives have been put back on narkive.com, but the original search engine data from NANAE is gone and there is no telling when it will be put back. For those of you whom never have heard of NANAE, it stands for News Admin Net Abuse Email and has been in operation exposing spammers for more than two decades.

You really should read the article. The implications of this move by Google to completely turn off this highly informative forum could backfire immensely on ISP’s and Google themselves because:

1.) The ISP’s will have a harder time finding legacy data on past spammers

2.) Spam fighters whom DOX an email marketer on NANAE archive will not have the number one placement (be in the top ten when someone searches a name).

3.) This proves one person can hire a law firm that specializes in removing online content, which NANAE not only removed such offensive content, rather they removed the entire archive.

The irony of the situation is, the person whom shut down the infamous war on spam archive was a spam fighter themselves and by requesting to remove information about their name, they inadvertently removed the NANAE Google SEO placement.

How long will this last? Who knows, but it opens up an opportunity for the grey and black hats again and I am predicting a flood of spam in 2019/2020 until Google gets its act together.

James Carner
CEO | eHygienics | Verify550

Contact me today.

How Email Syntax Removal Works

Business , Company , Marketing , February 5, 2019

How Email Syntax Removal Works

Email syntax removal is a process that usually comes with most email validation software companies; this comes first in the 3-part process of email validation service that is available. Every email marketer has the ultimate goal to make sure that the email campaign is successful. For example:

• low or zero bounce rate
• good reputation of the outgoing mail server
• keeping off blacklists

In the world of syntax errors, programmers, developers, and IT professionals, are all well adverse in the above. It is when you can see a dialog box for erroneous code, though becomes a little confusing. When these typographical errors are not removed or corrected and were fed into your CRM, this can upset your analytics.

And unfortunately, it’s not always easy to spot mistakes with the naked eye. This is why syntax removal is essential—to correct these errors and clean up your marketing lists.

But how exactly does this process work? Well, in the removal of syntax errors, the email verification software first checks your mailing list and subject it to the standard email formatting requirements. Syntax removal identifies faulty email addresses and holds them back for additional scrutiny while clean addresses get a pass through.

Our API, for an example, catches errors in domain-specific syntax rules, i.e., Gmail email address can’t start with a number. With this, our software intelligently prevents you from losing authentic contacts over a simple typo.

The software also needs to know how to repair broken contacts to recover lost leads and maximize your subscriber list. Email correction usually goes hand in hand with the syntax removal on the first step of email validation (before and after the @ sign).

You must understand that this first step on email validation, syntax removal and correction, can ultimately help you boost conversions with your email marketing campaigns, and save you time and money in the long run.