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Benefits of Performing Mailing List Cleanup

Business , Marketing , May 23, 2019

Benefits of Performing Mailing List Cleanup

In order to have a healthy environment for your outbox; it is important that you perform a mailing list cleanup. This works by getting rid of all outdated, invalid, and inactive email addresses in your database.

This process may require time and effort; however, it will certainly deliver a positive result to your business.

Benefits of Mailing List Cleanup

1. Lower Bounce Rate

This happens when a mailing service is not successful in sending your message to another mailing server; it will commonly lead to an automated response known as bounce. If you regularly send an email, you’ll find out many of these bounces and get rid of them, which will increase your deliverability.

2. Greater Sender Reputation

Email deliverability is based upon the reputation of the sender. This relies on how active the subscriber is, number of bounces, spam trap hits, and users’ complaints. A regular mailing list cleanup can help you avoid any complications and tarnishing your reputation as a sender.

3. Lesser Spam Trap Hits

There are addresses that have been created to filter companies and blacklisted administrators; thus this will remove any spammers. Reaching the spam traps serves as a signal for mailbox providers to determine that the mailing list is poor quality.

4. User Engagement Improvement

Having clean mailing lists will leave you with leads that are interested in your messages. This means that you are focusing on leads that will deliver a greater opens and clicks. Additionally, if you send email to valid leads, it will lessen the chances of being blacklisted.

5. Saved Money

You usually spent money every time you send messages to your email lists, including those that are invalid. If you remove any non-existent email addresses from your database, chances that you will save a great deal of money.

How to get clean and useful mailing lists? Here are 6 tips that you should follow:

1. Stop buying mailing lists

Buying mailing lists is the easiest way to build your database; however, there are risks that might affect your deliverability.

Now that you know the benefits of having clean mailing lists therefore it is better start to take action and consider it as part of your overall email deliverability strategy.

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Learn How Email Address Verification Services Works

Business , Uncategorized , May 2, 2019

Learn How Email Address Verification Services Works

If you are an email marketer and is eager to make their campaigns run successfully and smoothly, thus they must make use of email address verification service.

Email address verification is essential since email marketing proves to be one of the techniques of marketing.

Furthermore, if the amount of subscribers in your email list increases, you’ll want to make sure that you got only verified email list; an email list which consists of solely accurate and verified email addresses.

How Email Address Verification Works

Email verification is not as same as sending out emails to check if the address is real or if it bounces. The main purpose is to verify the email validity. The whole procedure consists of several steps.

1. A specific tool is used to check the syntax of the email address. If the address has spaces, undesirable characters, or if the “@” is absent, the tool used to verify will instantly reject the email address and considers it as invalid.

2. In cases where the syntax is correct, the procedure goes in more depth to examine if email is valid. There are several email verification services may use to see the validity, either a free email verifier or a paid email verification tool.

3. If email address is pinged without sending any actual email. This is carried out to examine if email address is working. If the email address is valid, it is then added to the lists of verified email addresses.

What to look for Email Address Verification Service Provider

When choosing for email verification service provider, you ought to be smart to avoid lost opportunities, loss of money, time and lessen your reputation as an email marketer. Here are some tips that you may want to focus on when selecting email verification service provider:

Consistency: See how precise the verification process is. Check if the verified email list is nearly as bad as a list that is not validated.

Fast: Check on how quick the verification process is. This turns into extremely significant if you’re working with API for real-time email verification.

Free of charge Credits: Is the email verification provider willing to give free credits? It will enable you check out a little parts of your database and see the verification service results.

Pricing: See if the pricing is too costly or just good enough for the services they offer.

Help and support: How fast is the provider can offer you a support? Of course, you wouldn’t want to wait days or week for their response upon your small request. So it is important that they are ready to give you answers.

Data security: Email verification provider must keep you data safe and protected, away from being compromised.