How Email Syntax Removal Works

Email syntax removal is a process that usually comes with most email validation software companies; this comes first in the 3-part process of email validation service that is available. Every email marketer has the ultimate goal to make sure that the email campaign is successful. For example:

• low or zero bounce rate
• good reputation of the outgoing mail server
• keeping off blacklists

In the world of syntax errors, programmers, developers, and IT professionals, are all well adverse in the above. It is when you can see a dialog box for erroneous code, though becomes a little confusing. When these typographical errors are not removed or corrected and were fed into your CRM, this can upset your analytics.

And unfortunately, it’s not always easy to spot mistakes with the naked eye. This is why syntax removal is essential—to correct these errors and clean up your marketing lists.

But how exactly does this process work? Well, in the removal of syntax errors, the email verification software first checks your mailing list and subject it to the standard email formatting requirements. Syntax removal identifies faulty email addresses and holds them back for additional scrutiny while clean addresses get a pass through.

Our API, for an example, catches errors in domain-specific syntax rules, i.e., Gmail email address can’t start with a number. With this, our software intelligently prevents you from losing authentic contacts over a simple typo.

The software also needs to know how to repair broken contacts to recover lost leads and maximize your subscriber list. Email correction usually goes hand in hand with the syntax removal on the first step of email validation (before and after the @ sign).

You must understand that this first step on email validation, syntax removal and correction, can ultimately help you boost conversions with your email marketing campaigns, and save you time and money in the long run.

Email List Validation Versus Email List Verification

Marketing , January 30, 2019

Email List Validation Versus Email List Verification

There are many articles referencing the difference between email list validation versus email list verification and it’s quite confusing. I have written at least 10 articles on the topic so far myself. This article breaks down the words, the history and the reasons as to why both words are thrown around in the email marketing world. This article could save you thousands by understanding what you are buying. Here are both words and their English meanings:

Validation

Validation, according to Dictionary.com is, “…the action of checking or proving the validity or accuracy of something…”

Verification

Verification, according to Dictionary.com is, “…the process of establishing the truth, accuracy, or validity of something…”

As you can see, both words mean almost exactly the same. Here’s what happened. 15 years ago, the first company that offered email list hygiene had no real name for it other than data cleansing or email cleaning (or email list hygiene). When I started cleaning, the only word I ever heard was “validation”. In example, people would ask me, “Do you validate the email by checking the mx record?” This was the first form of email list cleaning (mx record checking) in our industry.

MX checking was the industry standard until spam fighters started using bounces as traps. They (the ISP’s) would activate old and/or deleted accounts and judge the IP/domain (incoming) on merit of being verified. Hygiene companies quickly adopted the term “verification” due to this dilemma. We started receiving calls from customers asking, “Do you do verification by removing bounces?” This process was more difficult to do without actually sending information to the email thus required an actual SMTP handshake.

Verification was, in effect, 100% bounce removal. As a bonus, many hygiene companies would remove other things like traps, complainers, bots and seeds, which actually became validation + verification. Verification companies versus validation companies had a much bigger problem, however. In order to verify if the email is real, they had to throw as many IPs and domains at their system because of how fast the ISP would block them. It was extremely expensive.

For example, cables (AOL, Hotmail, Yahoo and the like) only allow a certain amount of emails from outside networks per hour or day. Each one is different. If a client wants to verify 10 million records, as an example, and you could only get 3,000 emails into AOL per 24 hours, it would take months to complete or lots of funds to get done sooner. This made verification way more expensive in the past.

So sum up, both terms mean exactly the same thing. If you are looking to clean up your email marketing list, there are certain questions you should ask. 1.) How do you remove the bounces and 2.) where do you get your traps? The hygiene company should be able to answer the bounce question by talking about the interaction they do with the postmaster. Whether it’s sending a blank email, an advertisement or a handshake pull-away doesn’t matter. What matters is how effective are they and you can test this by random sampling. As for traps, I am saving that for my next article. Stay tuned!