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Is It Time To Use Email Scrubbing Software To Clean a List?

Business , March 25, 2022

Is It Time To Use Email Scrubbing Software To Clean a List?

Why it’s crucial to use email scrubbing software to remove inactive users from your mailing list, how often you must do it, and how to do it efficiently are all topics we’ll cover in this article.

Negative effects of keeping old email lists

Each subscriber will incur a cost. Every single person that signs up to your mailing list costs money. When using a service like MailChimp, for example, the cost per subscriber might increase dramatically if they are part of numerous different audience groups.

More precise reporting on engagement metrics (e.g., if half of your list isn’t even receiving your emails, your numbers are far wrong on what’s working and what isn’t)

In terms of deliverability, you run the danger of having all of your contacts at an ISP marked as spam. All of the major email clients use bounced emails as a spam signal, and ISPs flag them when they don’t receive a response. If you keep sending emails to inactive accounts, your mailing list may be marked as spam. As a result of these complaints, your email service provider may decide to remove your list from their system.

How frequently should I go through and clean up my list?

Every year, your list will lose between 25 and 30% of its members due to attrition.Unsubscribes will account for some of these figures, but should be a minimal amount overall (assuming you’re distributing relevant information). Bounced emails and disinterested readers account for the vast majority of your losses.

When it comes to maintaining the quality of your email list, LeadDigital suggests doing it every three months, or at the absolute least, annually.

The good news is that you should be able to devise a procedure that will, for the most part, take care of the cleaning on its own. It requires a little more forethought, though.

How to make your list clean!

If an email address bounces, take it off your list. You should check your email program’s settings to ensure that this is being done automatically, though most good programs do this by default.

Delete any duplicate or incorrect email addresses from your list. “Sales@” and “support@” are examples of such email addresses. It’s common for them to be distributed to a large group of people all at once. ISPs are aware of the fact that not everyone who receives one of these emails has specifically requested to do so. Because of this, they frequently ignore them or label them as spam.

When a subscriber fails to interact with your content, you should stop sending them emails. Do not include the “cold” group in your planned email distribution. This will significantly affect your top-line figures because that part of your list has been skewing your data for a while.

Identify your dormant subscribers by labeling them. A simple report can help you find the people on your mailing list who don’t do much.

Make sure your email list has a “cold” section. Get the subscribers who are “cold” to form their own subset. The word “cold” sums it up nicely. To focus on only this subset of your audience without distracting yourself with the rest of them, you can segment them off into their own list.

Make sure each email in your “cold” engagement sequence has a strong call to action. Just a simple “keep receiving our content on XYZ by clicking this link” would suffice. (For this to work, your email client must support automated tagging and untagging of messages based on the recipient’s actions within the message itself.)

Just fire off a cold sequence to the relevant “cold” section. If your email service provider’s features enable it, you should establish a set of criteria to identify inactive subscribers and put them into a “cold sequence” of messages. Automation of this sort can save you a ton of time and make it much simpler to maintain a clean, up-to-date list.

One more word of caution: watch how you’re gauging interest among your mailing list members. Open rates are a great indicator of how interested people are in your material. Open rate data has been thrown off by the introduction of Apple’s new email privacy features last month. We suggest using click-through rates (CTRs) as a more reliable indicator of user interest.

Are you looking for a reliable email scrubbing service?

You’ve come to the right place.

Verify550 is a professional email list cleaning service that can help you get your mailings out in a way that’s compliant with the CAN-SPAM Act, and in the process, save you time and money.

We offer custom solutions based on your needs, so whether you’re a small business owner or part of a large enterprise, we’ll work with you to create an effective solution for your unique situation.

Contact now for more info.

13 Benefits Of Email Verification Free That You Probably Didn’t Know

Business , March 18, 2022

13 Benefits Of Email Verification Free That You Probably Didn’t Know

Do you realize that by simply double-checking your emails, you can cut your bounce rate in half? That can significantly increase email deliverability, and it appears to be a good argument for spending time and money on email verification free. But there’s more! You can make your email marketing work better by taking advantage of the many other benefits of email verification.

We will learn about the top 13 advantages of email verification free in this article, as well as what email verifiers are and their benefits.

So without further ado, let’s begin!

Email Verification: What Is It?

Email address validity and inbox connection are checked as part of the email verification procedure. To ensure that you only contact people who have working email addresses, it helps you delete malicious emails from your list.

Although there are time-saving methods available, let’s first examine the advantages of email verification.

The advantages of email verification include:

A lower bounce rate

Your reputation as a sender may suffer if you receive a lot of bounces, and your email campaign will also be impacted. The email bounce rate can be reduced by 90% with the use of email verification, which will also help you delete all incorrect email addresses. A decent email verification tool will check the account’s status in real-time rather than just looking for the email address in the database. Your sender score increases when email deliverability goes up. It decides if you are a reliable sender or a spammer.

Provides specific insights

You will have the correct email addresses in your possession once your email verifier has cleaned the mailing list. The activities of the receivers will be more dependable for analysis when you conduct your email campaign. All of the responses you receive from recipients seem sincere because you are emailing actual email addresses.

Saves money

It costs money to store email addresses and send emails. Keeping a database and sending them both costs money. When you verify email addresses, the undesired ones are eliminated from the list, and the size of your database is decreased. Additionally, you will email fewer recipients. And doing so results in financial savings.

Increases ROI

Email verification has the advantage of lowering bounce rates, which aids in boosting ROI. Just consider how much money your business is losing by sending emails. Each email has a price associated with it. Because of this, even one email bounce might have an impact on the ROI of your campaign. Bounced emails are a waste of money used for email marketing.

Makes it easier to fix bounces

Bounces will start to come if you use an unverified email list for your email campaign. If you handle everything yourself, you must employ a system that removes hard bounces. However, if you work with an email service provider, they will shift the faulty addresses to a different list.

The provider will also record any instances of bounces. Email providers typically have a threshold above which they will issue a warning if the number of bounces you experience is excessive. The service provider may terminate your account if you don’t improve your list-building techniques and there are too many bounces in the future.

Now that your list has been verified, all of the issues will be fixed. The email verification program would eliminate every address that was undeliverable from the list, saving you the hassle. That is a big benefit of email list verification, which will help your marketing plan work better as a whole.

Reduce spam complaints.

One of the key advantages of email verification is this. The ratio of spam complaints to emails sent should ideally be under five per thousand. Maintaining the lowest possible spam rate is crucial to avoid damaging your reputation. Email verification software can recognize the email addresses of people who frequently label emails as spam. The validator will mark these email accounts as spam, which will keep you from being called spam.

Increase participation rates

You can exclude the email addresses from your email list once you begin to validate the ones already there. Your list will be smaller, but the engagement rate will rise as a result. You can increase your email open and click-through rates by sending emails to individuals who regularly check their inboxes.

Avoid communicating via questionable email addresses.

Some email addresses don’t belong to actual people. These are the transactions that have been associated with chargebacks or fraud. Avoid using these email addresses since doing so could result in your account being blacklisted for sending excessive numbers of emails to traps.

Through the use of email verification, you will be able to ensure that you’re not emailing potentially dangerous email accounts.

Determine which servers accept all mail.
Mail servers that accept emails regardless of whether the mailbox is present are known as “catch-all” mail servers. When you’re a digital marketer, this could be an issue because it looks convincing at first but eventually gets rejected. If you used an email verification service, you would know about this specific server configuration. This would let you get rid of these email addresses from your database.
Discovers temporary accounts

Fraudsters frequently use temporary accounts created at random and use them for only 48 hours. If you collect them honestly, you won’t realize that they are only temporary. You can later find and delete such accounts from the list using an email verifier.

Upholds reputation

When you send email consistently over a period of time, you create a reputation among the companies that supply email and internet service. Sender reputation is the name given to this reputation, which is based on a number of variables. Indicators include how often people report your messages as spam and how often your messages bounce.

You can unwind a little because you are not sending an email to addresses that will designate them as spam or result in bounces when you use verified email lists. Your sender reputation will be safeguarded, which is important to email marketers.

Prevents penalties

If your email marketing campaign keeps receiving spam complaints and bounces, your email provider will eventually blacklist you. In extreme circumstances, it may also subject you to a harsh penalty. With a clean list made possible by an email verification service, you’ll see a significant decrease in bounce rates and spam complaints. Then, you don’t have to worry about continuing your email marketing.

Assists in compiling a trustworthy sales database.

Your mailing list’s accuracy is crucial in order for the sales team to get the most out of it. A successful outreach effort requires accurate data, which you won’t get if you don’t validate the emails on your list. By initially providing your staff with a list of validated email addresses, you can stop that from happening. After all, the result depends on your contribution, and the sales team’s efforts will be successful if you give them a confirmed list.

Are you looking for a reliable email hygiene services? Visit Verify550.com to know more.

Verify 550 is a company that helps business owners and marketers improve their email deliverability rates, as well as providing them with tools to help them understand how their emails are being received.

We offer free consultations to all potential customers so they can learn how we can help them achieve their marketing goals and make sure that their emails arrive in the inboxes of their customers.

Contact now for more info.

What Is The Purpose Of Verify Email Lists And How It Works?

Business , March 11, 2022

What Is The Purpose Of Verify Email Lists And How It Works?

If you’re in sales or email marketing and using an extremely outdated database, you’re much more likely to be sending to inactive email addresses. Some people continue to think that having more email addresses available will help you market more effectively. Tragically, things have changed. Quality now takes precedence over quantity. You can no longer buy a big mailing list from untrusted sources or add email details of people who don’t want your marketing emails. Spam is prohibited by strict laws that safeguard email users. Commercial email is subject to regulation under the CAN-SPAM Act, the Anti-Spam Law of Canada, and is GDPR compliant in the European Union.

You need to verify email lists for free and get rid of bad email addresses if you have been buying lists and adding people to them without their authorization.

An email account may become inactive for a variety of reasons. You wouldn’t be able to offer or sell anything if you had an incorrect email address. The following are the most frequent causes of invalid email addresses, and email verification is required to find them.

Domain is no longer active
When a firm closes or changes its domain, the email addresses associated with it become inactive. Using an email verifier, you may rapidly ascertain whether the email address is legitimate or is associated with an invalid domain. By doing this, the bounce rate could be decreased.
Job transition
After a while, people who have changed jobs can no longer be reached at their old official email addresses, which have been forwarded to another address. You can get rid of email addresses that don’t work by figuring out which ones don’t work and removing them from the list.
Position shift
Individuals’ email addresses vary in larger organizations depending on their role within the company. The structure of an employee’s email address will vary depending on their rank in the company, from entry-level to middle management to upper management. As a result, if someone is promoted, their old email address is no longer usable. Consequently, it is crucial to confirm email addresses before sending messages. Your bounce rate will rise if you don’t do this.
There are typos and syntax errors.
The mail address may contain typos or extra spaces, among other issues. An email verifier will find such emails for you because they are invalid.
The email service has expired.
When the email service is down, your emails won’t get to their intended recipients. Businesses do shut down, and email service providers are no exception. Because of this, the email service provider’s email addresses are invalid. So, you must make sure that the email addresses on your email list are correct.

Email verification is necessary for all of the aforementioned reasons. If you want better results from your email marketing efforts, you need to get rid of all the dead email addresses on your list.

How Do Email Verifiers Operate?

Although not all email verifiers operate in the same manner, most do it in three steps.

Syntax Check: This ensures that mistakes like spaces and incorrect characters don’t cause the email to be returned unopened.
Domain check: A domain check determines whether or not the email address is valid and present at the domain.
Email ping check: an email’s active state is determined by email verification utilizing ping checks.

Some people choose to only double-check the fresh email lists they obtain from unreliable sources. This practice won’t eliminate the risk, though. It is best to double-check mailing lists that you get from reputable places.

Additionally, you should routinely validate both new and current email lists. It is crucial to take this action as you never know when someone will quit their job, obtain a promotion, close their business, or lose their email provider. Because of this, it is preferable to come prepared.

Are you looking for a reliable email hygiene services?

At Verify550, we understand that email is the lifeblood of your business. It’s how you communicate with clients, partners, and colleagues. You need to make sure that everything is in order and working properly, so you can keep your business running smoothly and efficiently.

That’s why we provide a full range of email hygiene services that will help keep your inbox clean and up-to-date. From ensuring that every address on your list is verified and valid, to identifying autoresponders and other bots/spam accounts on your list, our team of experts can help you ensure that every person who receives your emails will be an actual person—and not an automated bot that sends out spam messages on behalf of spammers.

Contact now for more info.

3 Things You Need To Know In Picking Your Email List Cleaning Software

Business , March 4, 2022

3 Things You Need To Know In Picking Your Email List Cleaning Software

The process of locating a reliable source of email list cleansing software might be challenging. Some of them claim to be very precise, but they may not provide the help you require. In addition, some systems can identify bounces, but what about other potentially dangerous data?

The suggestions below will be helpful if you’re looking for an email cleaner but aren’t sure which one to pick. All of these factors should be considered.

Let’s look at the requirement for an email list cleansing tool first, as well as how email hygiene helps you reach people’s inboxes with your ads.

The importance of email list cleaning software for maintaining your email list

Do you often hear marketers proclaiming, “Email is king”? This is because it actually is the case. According to Data Marketing & Analytics research, 73 percent of consumers prefer to receive marketing communications via email.

But how can you ensure people actually read your emails?

If your email list’s bounce rate has been high (remember, anything over 2% is cause for concern), you’re absolutely correct in your haste to clean it up. Use an email validation system to get rid of the bad data you’ve collected. This is one of the best ways to improve your delivery rates.

If you’re wondering what an email list cleansing program does, read on. Let’s take a look at the most useful features it should have so you can get the most out of it.

Email cleaning should delete more than invalid contacts.

Bruce Herwig, Image Source’s marketing director, conducts weekly email campaigns. As a result of a high incidence of bounces, he attempted to contact us.

Bruce told me, “We recognized that our list was problematic.” When our previous campaign had a 19% bounce rate, we knew we had to take action.

Bruce was just concerned with having his mailings delivered to inboxes. The removal of dead email addresses was a primary priority, he said.

But there is much more work to be done by a skilled email cleaner. If you’re in the market for one, remember to check that it also eliminates these problems:

The service should provide real-time APIs.

After a thorough email list cleaning, you may resume sending emails and increase the likelihood that your efforts will be received. The reality, though, is that data will continue to degrade, and eventually even the most up-to-date listings will become irrelevant. According to studies, this occurs at a monthly rate of 2.1% on average.

What steps can you take to avoid having it happen again?

Use an Application Programming Interface (API) that can instantly check email addresses.

Imagine it as a go-between that facilitates communication between programs. For this purpose, the API facilitates interaction between the email list cleaning program and the data collection system. Thus, it enables the system to validate email addresses in real-time as users register, preventing any fake accounts from being created.

Installing the API on your signup forms will ensure that your list remains accurate. In order to keep your email in good shape, the API should filter out all of the problematic addresses we discussed before.

Reliable email cleaners protect your data.

Discussing data privacy with the specialists in charge of your email validation is a crucial step to take before entering into any contracts. How does the company you’re giving your customers’ information to make sure that their privacy is safe?

Start by inquiring about the firm’s level of General Data Protection Regulation (GDPR) compliance.

However, van Rijin noted, “If the vendor is a CSA-certified email marketing sender and a member of the Direct Marketing Association, that’s a solid sign you can trust it.” Check if the tool is user-friendly and that the staff are helpful and friendly.

Is there any free email list cleaning software available?

Many businesses do, in fact, provide free initial periods of service. Use them to your advantage! Find the most precise method by trying out different ones.

You can also authenticate specific email addresses if you need to check the legitimacy of a contact on the spot.

Additional recommendations to help you choose the best service
Choosing the best email cleaning service is a breeze when you have as much information as possible about the subject. The following are some additional considerations to make before beginning the prospecting process:

Only a small fraction of email verification providers offer round-the-clock phone and email support to their customers. Locate one that offers this convenient service; you won’t have to pay any more for it.
Check to discover what platforms the service interfaces with so you can effortlessly import and export your list and save time.
As soon as your database has been scrubbed, you should think about giving it a score. By measuring the level of engagement of your email list’s subscribers, email quality metrics provide valuable insight. With this method, you will be able to identify the most promising leads.

Now that we’ve covered the basics, remember to regularly remove people from your list and to ask permission before adding anyone new. After all, you aren’t trying to amass a massive mailing list, but rather to connect with genuine fans of your work.

Are you looking for a reliable email hygiene services?

Do you want to make sure that your emails get delivered? Are you looking for a way to prevent spam filters from blocking your messages?

You’re in luck. Verify550.com provides free email list validation that will help make sure your emails are delivered and not blocked by spam filters.

Contact now for more info.