If you run a Shopify store, your email list is one of your most valuable assets. But that list can quietly decay without you noticing. Typos. Fake signups. Old, inactive email addresses that no longer exist. They slip in every day through your checkout, pop-ups, and lead forms. The result? More bounces, fewer emails reaching […]
You want predictable inbox placement this year. We’ll keep it practical and focus on the moves that matter. Read through in order. Each section builds on the last so you can fix root causes and protect results. The 2026 Reality Check: What Actually Changed In Email Delivery Before we tune settings or rewrite templates, align […]
We know email works when you respect the reader. The trick is to make every send useful, timely, and welcome. In this guide, we walk through the moves we trust in real teams, with clear examples and simple checklists you can use today. We start with strategy, then deliverability, growth, content, automation, compliance, and learning. […]
