clean mailing list Archives

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Business , June 17, 2022

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Email list scrubbing is the process of removing unwanted email addresses from your subscriber list.

A scrubbed list is a list of contacts that you have permission to contact, and can be used for any number of marketing activities including email and SMS campaigns. A scrubbed list will also help you avoid getting blacklisted by ISPs for spamming and deliverability issues, which means that your emails are opened and read more often than if they were sent to an unqualified address.

The Complete Email List Scrubbing Process

Email List Scrubber is a tool for cleaning and removing email addresses from your mailing list. Clean your mailing list by removing invalid email addresses, spam, and double opt-in email addresses.

The process of email list scrubbing is both time-consuming and tedious.

It’s also essential for maintaining a clean, healthy database that you can use to grow your business.

The first step in the scrubbing process is to identify all the email addresses in your scrubbed list.

You can do this manually, or you can use automation tools to help you find out if an email address belongs on your scrubbed list.

Then, you’ll need to verify that each address belongs on the scrubbed list by checking it against a third-party verification service like Verify550.

After you have decided which email addresses should be included on your scrubbed list and which should not, you will need to remove any incorrect emails from your database and add them back to the available addresses at the end of this process. This will allow other members of your team who require access to these addresses to use them again in the future if they are ever needed (such as customer support representatives).

Email List Scrubber Features:

– Remove Invalid E-mail Addresses

– Remove Double Opt-in Email Addresses

– Remove Spam E-mail Addresses

– Remove Invalid E-mail Addresses

How to Choose the Best Mailing List Scrubber Service?

To choose the best mailing list scrubber service, you should consider the following:

The company’s reputation. You want to make sure that the company has a good reputation in the market and has been around for a while. This can be determined by reading reviews and testimonials from past customers.
The pricing structure of the service offered by the company. Mailing list scrubbing is not cheap so you want to make sure that you are getting value for money before signing up for any service which will cost you hundreds or even thousands of dollars per month depending on how big your list is and how many subscribers there are on it.
The features available when using this service. For example, some services allow you to verify email addresses while others don’t offer this feature at all which means that they might not be able to identify spam accounts which could lead to problems later down the line when they start receiving emails from those accounts which may bounce back due to insufficient funds etc;

Are you looking for a new way to grow your business?

With Verify550, you can start with a clean mailing list that will give you the edge over your competitors.

Start your free trial today by visiting Verify550.com now!

Contact now for more info.

Why Clean Mailing List Are Crucial In Any Business

Uncategorized , April 15, 2022

Why Clean Mailing List Are Crucial In Any Business

Due to the ever-changing tastes of email subscribers, email marketing is always developing into something new. About 99 percent of email users check their inboxes daily, and another 17.6 percent of those messages are opened. This, however, is no assurance that your email will be read. Email deliverability, clickthrough rates, and conversions can all be affected by a number of different variables. Is there a simple initial step you can take to ensure that your email key performance indicators continue to soar? A clean mailing list. With a well-maintained email list (and an excellent email marketing plan behind it), you can reduce the number of unsubscribes and increase the number of opens and clicks.

The benefits of a clean email list will become clear once you get started.

Reduce unsubscribes.

You can expect a smaller percentage of your email list to still be interested in receiving your messages as the number of people on your list grows larger. It’s a fact of life. Prior to a subscriber hitting the unsubscribe button, it may be beneficial to determine if they are still actively engaged.

Lower spam reports.

Reputation with email service providers (ESPs) can be damaged by spam complaints. In the event that a large number of your messages are flagged as spam, your email service provider (ESP) may suspend your account for repeatedly sending unsolicited commercial messages. Your email’s deliverability could drop if this keeps happening.

Improve delivery.

Your list’s open rate will increase in proportion to how tidy it is. However, your deliverability may suffer if your contact list contains many inactive or unsubscribed users, people who have recently changed their email address, or people who never opted in at all.

Increase open rate.

In this case, we prioritize quality over quantity. You should examine your list for dormant subscribers if your open rate begins to drop. You should try a reengagement strategy first, of course. If that doesn’t work, then maybe just keep the subscribers who actually use the service.

Limit the Spending.

Most ESPs have pricing tiers that increase in price the more emails you send. To reduce costs, eliminate subscribers who never open your emails. These are all warning signs that your email subscribers aren’t interested in what you have to say (or aren’t even receiving your messages). Those who want to unsubscribe from your mailing list are doing so because they do not wish to receive any more communications from you. Your email deliverability will suffer if many of your messages are flagged as spam.

You can learn a lot about your subscribers’ interest in the content you’re sending them by looking at their open and click through rates. You may boost your return on investment and reduce the likelihood that your marketing emails will be marked as spam by ensuring that your email lists are accurate and focused on the correct people. Your chances of successfully communicating with and engaging your target audience will increase if you clean up your email lists.Do you have an email campaign that you’re about to send out? Maybe it’s time for a little spring cleaning.

Do you feel like your email campaigns are a waste of time?

You’re not alone. Many companies have spent hours, days, and even weeks sending out emails only to receive a lot of bounce backs.

It’s probably because your list is full of unengaged or erroneous emails. Not only does this waste your time but it can also hurt your brand if the recipients unsubscribe from future emails from you.

In order to stay on the safe side, we recommend that you use email list verification free that Verify550.com offers. This tool will help you clean out unengaged and erroneous emails so that you can send out a targeted campaign without any worries.

Contact now for more info.

Maintain a Healthy And Deliverable List Using Email List Cleaner

Uncategorized , February 18, 2022

Maintain a Healthy And Deliverable List Using Email List Cleaner

In order to have a deliverable and healthy mailing list, it is important that you use a email list cleaner.

How often you use email list cleaner depends on your strategy. If you are a B2B company, for example, it may be more important to scrub the list monthly or quarterly than if you’re a B2C company. If you’re an e-commerce site that has an email sign-up page on its website, you might want to scrub your list every six months to ensure that people who signed up years ago are still interested in receiving emails from your company (or at least not actively opting out).

Scrubbing also depends on how many new subscribers join each month. If you have a lot of new subscribers joining each month, then a quarterly scrub might make sense—but if they’re coming in at a slower rate, then maybe monthly or even less frequently will work just fine.

If you have time and resources available, we recommend doing weekly scrubs because they help keep your list clean and help prevent subscriber fatigue (when people stop opening emails because there are so many coming their way).

5 Ways In Cleaning Up Your Email List

It takes a few actions to clean up your email list.

1. Sort your contacts according to their status.
Your marketing efforts are wasted on everyone who hasn’t opened one of your emails in the prior few months. Contacts can be sorted into groups according to several criteria in most software and CRM systems.

2. Make sure you’re looking for both hard and soft bounces.
Undeliverable emails are known as “soft bounces” when the cause is something short-term, like a full inbox, an excessively large message, or a downed server.

In contrast, emails that were unable to be delivered because the sender was blacklisted or the recipient’s email address was no longer valid are known as “hard bounces.” Only the latter should be removed from your mailing list.

3. Remove Opt-Out Contacts from your list.
Facilitate the process for people to leave your email list. There are no registration or verification steps required.

Add a short, multiple-choice survey or a comment section for them to explain their decision. This data can be used for future contact preservation.

4. Use software to scrub inactive emails.
There are a number of email list cleansing programs available (some of which I’ve included in the resources section below) that can remove invalid or incorrect email addresses. You can then use the remaining email addresses to launch a re-engagement campaign.

5. Reconnect with Dormant Contacts
Market research can help you come up with creative ways to get in touch with your inactive consumers again, such as providing them with a discount code, a one-time offer, or a list of products tailored to their needs.

Do you want to have a clean mailing list? Are you looking for a way to prevent spam filters from blocking your messages?

Here is the good news. Verify550.com provides email hygiene services that will help make sure your emails are delivered and not blocked by spam filters.

This means that you can have confidence that all of your emails will reach their recipients’ inboxes without any issues.

Contact now for more info.

Little Known Ways Of Having Clean Mailing List

Business , September 19, 2021

Little Known Ways Of Having Clean Mailing List

Email list hygiene is not the most exciting topic to discuss when setting up an email program. A lot of companies also don’t pay attention to this matter. Having a clean mailing list addresses are extremely important to the success of your email marketing engagements .

Is it Worth My Time?

An unreliable email list can adversely affect your sender reputation. The reputation of an email marketer is paramount. The reputation of your email is a major contributor to deliverability.

Email campaigns are only valuable if they reach your subscribers. Emails are more likely to be delegated to spam if your reputation is damaged, resulting in lower engagement and conversion rates.

It reduces your overhead and makes the emails you created send more effectively by eliminating old or inactive email addresses from your email lists. You could significantly reduce your marketing expenses by removing old or invalid emails from your marketing lists since these costs usually increase with the size of an email list.

Keep Your List in Best Shape By:

Fix Typos First

Make sure every address on your list is formatted, goes to a valid domain that accepts email messages, and is associated with a real person. Human error may occur in collecting email addresses and moving those addresses between files and spreadsheets. Ensure that your list is free of obvious mistakes so that you can use them safely.

Get rid of unresponsive subscribers.

Create email address segments from your list of contacts whose messages have not been opened in a long time. If you want to continue contacting this group, we suggest sending a personalized message to them. Lastly, if they still won’t open, segment them out of future broadcasts.

DO NOT purchase email addresses.

Most of these contacts are low quality and will mark you as spam, thereby degrading the value of your communication.

Hire an expert or use data validation tools.

An array of email list hygiene services is available online. You can maintain effective communication by hiring an expert to design, write, and distribute your messages and maintain a clean email list.

The good news is that email hygiene is one of the effective way to ensure your email marketing is still effective. For questions about email hygiene practices, feel free to contact us!

Contact now for more info.

How Effective Is Email Scrubbing?

Business , June 16, 2021

How Effective Is Email Scrubbing?

Having an engaging leads and higher conversion rates can be accomplished with effective email marketing. However, it can easily become pointless if your mailing lists are not at their best. Unengaged users can lower a sender’s reputation, decrease conversion rates, or ending up in recipients’ spam folders.

Therefore, in order to prevent any of these unfortunate outcomes, you should keep your email lists clean by scrubbing them regularly. It is important to clean up your email lists, also called email scrubbing, to ensure that:

It ensures you engage only leads who are interested in what you offer, thereby increasing conversion rates.
Marketing efforts are not wasted on uninterested customers
Emails don’t wind up in spam folders.

The task of scrubbing email is easy to accomplish manually, but easier if you automate it or use a product that simplifies the process. Whichever method you choose, it’s important to clean your email lists for about 2-3 times a year.

When Should Email Scrubbing Be Done?

You must first determine if your email list is qualify for scrubbing before you start removing subscribers.

And there are three major red flags to watch out for:

A significant drop in your open rate or click-through rate;
Spam complaints have risen dramatically;
Many people have recently unsubscribed.

You should scrub your email if any of these things occur.

Cleaning up your mailing list is an important component of keeping your list healthy. Now that we’ve delved a little deeper, let’s take a look at what email scrubbing has to offer you.

Higher deliverability

Bounced emails or emails sent to the spam folder can hurt your sender reputation. If you have too many inactive subscribers on your list, you may not be able to reach their inboxes. Scrubbing your contact list will assist you in identifying such addresses and deleting them to boost deliverability.

Less spam complaints

Your emails should provide value to your subscribers. Keep in mind, however, that some people joined your list in exchange for a discount or a free item. People on your list may realize that they no longer want to receive your emails over time and they will find them bothersome.

You should use an unsubscribe link in your emails to avoid being flagged as spam. A link provides users with an opt-out option found at the email footer.

Increased open and click-through rates

Perhaps you’ve noticed that your open and click-through rates are constantly decreasing. This is because passive subscribers negatively affect these metrics.

An open rate is the percentage of delivered emails that were opened by a recipient. A click-through rate reflects the number of times a successful campaign has been accessed. Once you have scrubbed your contact list, you will only email people who are likely to be interested in what you have to offer. As a result, your metrics will improve.

Fewer Bounces

Bouncing emails can be caused by changed email addresses, full inboxes, or technical errors. Therefore, campaigns you send to recipients will never reach them because their servers bounce them back. Your campaign will suffer from bounces. Thus, you should remove them from your contact list.

Now that you know the benefits of a clean mailing list, it is important to figure out the best time to do so.

Contact now for more info.

Why is email list cleaning and engagement so important?

Business , Uncategorized , December 31, 2019

Why is email list cleaning and engagement so important?

“Email is King” is what most marketers says. According to a 2018 research study conducted by Data Marketing & Analytics, 73% of individuals stated they choose to acquire marketing messages through email.

However how do you ensure your mailing list to be beyond you can manage and when it’s time to use email list cleaning? Is it loaded with outdated email addresses that simply bounce back when you deliver messages? Remember, 2 percent is alarming, so make sure to clean your email list.

The performance and engagement rate of your mailing list are 2 of the main aspects when attempting to figure out the actual value and ROI connected with your mailing list structure and email marketing initiatives. If you have defunct email links and bounce backs, you are not being as efficient as you might be. It also implies that a few of your potential customers are not obtaining your messages.

People change their email addresses for a couple of factors but you may wish to think about a few of the following ideas concerning why you may acquire bounce backs:

Did you provide a method to opt-out? – In some cases you may have a bounce back from an email you sent because individuals blocked your message. Do not take it personally, however ensure you provide a way to unsubscribe from your newsletter. This is demanded by law and is a consideration to all of your customers.

Is your database accurate? – Check your email lists to ensure you have most of the relevant information correct.

Did the customer inform you regarding an email change? – Check your customer support emails and see if the customer notified you of an email address change. If so, then modify it in your email contacts lists for you to use in your upcoming campaign.

Besides each of the points discussed above, we’ve also included nine supplementary techniques for having clean mailing list and enhancing subscriber engagement at the same time.

Review your contacts list

Evaluate your lists and ensure you have updated details of each of your subscribers. If they changed their email address, see to it that you update your mailing list. Also make sure that you don’t have leads who have once unsubscribed from your mailings. Most list hosting providers will instantly provide unsubscribe information and the record of every subscriber on your mailing list.

Through such reporting, you can also remove specific email addresses and leads that you don’t need anymore or those that are invalid email address.

For most high-value leads, you may try to exert an effort to get in touch with the person whose email continues to bounce. Do this by contacting them thru the phone to see if they have changed their email or choose to unsubscribe. This is also an act of professionalism and an excellent way to connect clients that may not have communicated with you beforehand.

Use list cleaning software

One way effective way to eliminate and tidy up email lists instantly and conveniently is to make use of a software service that accomplishes this. This involves a 3rd party service such as email address confirmation which works systematically in cleaning up your email lists by pinpointing any invalid email addresses and removes them.

Quick Action

Another way to clean email list is to follow up on unsubscriber requests instantly. You can create an automated unsubscribe option, but if you don’t possess this, see to it to unsubscribe the individual instantly by yourself.

Sending emails to individuals who have unsubscribed can make them upset enough to flagged your message as spam and drop your newsletters completely.

Ask subscribers what they need

To enhance engagement, ask your customers what they wish to see in your email newsletters and incorporate these factors in your next campaign. Use surveys to accomplish this and give special attention to things customers view as beneficial.

By providing what customers want, you can enhance the rate of engagement and interest in your business and prevent troubling people with information that they do not regard as important.

Clean Email List Weekly.

One more way to make sure your email lists stay updated is to set up fixed time whenever you clean up your email messages weekly. Look at your list and erase contacts that you know are not working and extract your inbox. You may use validate email list free to do this.

Be more productive

While cleaning your list constantly is essential, it’s also important to ensure you are progressing and escalating as much as possible.

Contact now for more information.