Tips In Finding The Best Email Address Verification
Email address verification ensures that all marketing emails are delivered to the right person. The process makes use of an email validator to validate email addresses. It determines whether or not the address is valid.
Emails delivered to valid addresses are less likely to bounce. Therefore, your message will reach the intended audience, increasing the likelihood of profit.
How does it affect large and small businesses?
Sending emails to real addresses is just one benefit of verifying your email list. In addition, it allows you to enhance the effectiveness of your email marketing. Here are some ways email validation improves your business:
- It increases open rates
- Improve email marketing ROI
- Provides comprehensive statistics
- Maintains high sender reputation
How To Choose An Email Verification Services
What are some things to consider when choosing a bulk email verification service? It depends on your particular requirements.
Accuracy: An effective email verification tool will usually have 99% accuracy, with bounce rates as low as 2% or 3% after a thorough cleaning. It is important to remember that accuracy can go both ways. If the system flags too many legitimate emails, the damage will be greater than the benefit.
Integration: Since you’ll be using the service often, you should consider how much time you’ll be spending on it. The more automated integration is, the better. Select the service that will serve your needs best.
Exceptional customer service – no matter how great the features are, they won’t be useful without outstanding customer service who are 24/7 available to cater to your questions.
A high degree of control: How does the service’s output look like? What level of control can you achieve in selecting which emails you want to keep and remove? Remember that not all email verification services are created equal.
Performance: For small mailing lists, there may not be a problem. Nonetheless, if you regularly send to lists of more than a hundred thousand contacts, the turnaround time might be an issue. Some tools are better than others in this regard.
Price – If your list is large, and you are on a budget, then look around for another company, but email verification is relatively inexpensive — for general purposes, we recommend purchasing the best tool rather than comparing prices.
While email verification can turn negatives into positives, it’s important to keep in mind that it’s not an all-around solution, or a quick fix. Regular email scrubbing is essential to protecting your reputation. This is why marketers should adhere to organic lead gen, maintain their lists regularly, and use email verification when necessary.