email list cleaner free Archives

I want an email list cleaner free from fraud

Business , Company , September 11, 2018

We all want an email list cleaner free from fraud and this article will explain how to spot sneaky snakes. At least half of all email hygiene companies are fraudulent to some level and degree. Any whom say they can remove 100% of anything is lying through their teeth. There are 30,000 ISP’s worldwide and each one has their own unique way of blocking, allowing, monitoring and aggregating traffic. This means that whatever information you are trying to receive will not as accurate as one would want.

Email hygiene companies know this, so they use fancy words and angles to direct you to “good feeling” deals instead of the truth. As we said in our previous article, “any yahoo can randomly remove 40% of emails and get away with emailing clean”, and hygiene companies prey off this attitude. The fraud in this industry is outrageous, not including the monopoly of a few whom have rubbed elbows with the right people at the right time metamorphosing temporary success. One must be careful and mindful at all cost when handing over your subscriber list for email hygiene services.

So naturally, if anyone is saying they have an email list cleaner free for you to use, then something is up. Even if it’s validation, the cost to do it is there and a business person must make a profit. This means that whomever is offering a free service is either selling or trading your data. Be on guard and make sure you get NDA’s. Remember, this industry started out by a few fraudsters whom stole AOL’s emails and started bulk email marketing.

Finding an email list cleaner free from fraud is like finding gold. You secure your claim, keep your mouth shut and start to work as quietly as possible until you pull every ounce you can. Email marketing is a small industry and everyone talks. They keep secrets but it doesn’t stay secret for long. Once someone finds a way to email market without hassles, they shut their mouths and wear it out until there is nothing left, then they start selling it. By then, the saturation is there and hardly any gold is left.

Why do they Call Email List Cleaning Instead of Email Aggregation?

Business , July 10, 2018

Email list cleaning sounds spammy and the term really needs to be changed in this industry. Since most email marketers are using large scale ESP’s now to mail to their opens and clicks, every email marketer needs an email list cleaner free from the slander. I propose we change the phrases “Email List Cleaning” or “Email Hygiene” to “Email Aggregation”.

Why not? I have coined many phrases in this industry. In example, what people used to call screamers and complainers, now they are called “Protestors”. And what was called “Traps” have now been changed to “Advisories” and “Sleeper Cells”. Why not remove the cleaning element out all together and just call it email aggregation?

Email marketing is getting more expensive and the spam fighters will not let go of the bone. The best email list cleaner free from slander will be the one who changes the way we do business. By changing industry terms to more friendly and non-aggressiveways, the better we stay in this industry. There is no need for ego, greed and lack of empathy here, If email marketing is still a low cost way to spread the word, then we as the advertisers need to be better as people.

Email aggregation sounds better. It says we are taking large files and manipulating it. That is exactly what we do. We take large databases and match/remove bad information. We also clean up and remove syntax errors and characters that do not belong in email. eHygienics, our flagship product can aggregate 10 million emails an hour. Now THAT is impressive. 9 GB of data being queried within milliseconds. Why on Earth would we use terms that sounds demeaning when we can do such amazing technological feats?

5 Common mistakes while email list cleaning

Business , Marketing , June 8, 2018

There are 5 common mistakes emailers do when email list cleaning. Cleaning and maintaining your list is so important and beginners have to learn the hard way, unfortunately. The smart ones find articles like mine 😉

Delimiters

Large databases with multi-columns have all kinds of data. Sometimes, inside one cell is an address with a comma added to separate an apartment number or whatever the case is. Using commas as delimiters is the preferred, but how can you make sure you don’t drag your cells to the right when you have extra delimiters? Even a semi-colon is added to separate certain data types so there really is no way to find the perfect delimiter. Most hygiene companies use delimiter and semi-colon as their denominator so the trick is to open up and scan your file to fix these mistakes before you upload your data and ruin your perfect format.

Size of the list

The larger the list, the more mistakes. When a code goes from algorithm to completeness, some programmers do not take into effect of the extreme amount of data that goes through the databases. Matching against all different types of parameters within milliseconds can slow down the program if the machines can’t keep up. Many programmers will create ghost scripts that either skips certain parameters or bypass less needed processes in order to speed things up. Unless you are a program manager and can see what they are doing, you are at the mercy of the engineers if you are impatient.

Two email columns

Sometimes data comes with an extra email field. Unless the schematics incorporated the likelihood of this, it could break the script and cause false positives and/or confuse the process altogether. It’s best to never have any other emails in other cells besides one column. This is an easy fix.

Formatting

Any time you come into possession of a list, you really should open it up to find formatting errors and the above to fix the list properly before scrubbing it. Engineers may have programmed their email list cleaning system to recognize certain file formatting as in DOS, Unicode or TXT. Unless the system can recognize all formatting, you should dumb down the list so it is recognized by all server operating systems.

Price

In the email list cleaner free world, you truly get what you pay for. The more you spend, the better the quality and you should be prepared for that.

Buying from a salesman instead of quality

Just because you think the salesperson is a good guy and fun to hang out with doesn’t mean he or she represents a good product. Be wise and smart and not conned. Especially if they ask you for email list cleaning free.

Scrub email list free or pay for it?

Business , Company , February 28, 2018

Scrub email list free or pay for it shouldn’t be a question in your mind at all. Email list cleaning free, even though there are services for that out there, is a risk that will harm your inbox and deliverability scores. And not only that, if someone is actually offering to scrub your email list for free, then there must be something in the fine print because free isn’t free. This articles discusses the problems of using an email list cleaner free.

They may use your data

How important is your data to you? Or to your clients? A free scrubbing platform isn’t wasting server time and resources just because they are “good guys”. Read the fine print and see what they are going to be doing with your database. Most likely, they will be selling it, appending and emailing it. After you uploaded your data, consider it to be in the hands of 10 others in just a few short days. And those 10 others will most likely sell or trade the data as well.

They may mail to your data

A free email list cleaner will more than likely check the mx records and rarely would they do an smtp handshake. If they do, then they will be sending an advertisement to your data. That means the audience of the data is susceptible to whatever information is being sent to verify. This could offset the data which could kill the lifecycle. Every email list has a pulse. Allowing someone to send whatever they want to it lead to complaints and lack of trust.

They may sell your data

Using an email list cleaner free risks your data of getting into the hands of a spammer. Spammers regard cleaning a waste and send as much as they can per IP by purchasing small hosting servers and adding bulk email software. They send a few hundred thousand per server, burn it and move on. They could care less about deliverability or feedback loops. Your data in the hands of a spammer is exactly what to expect when using an email list cleaning free.

These are all just a simple taste of what to expect if you decide to upload your data into the wrong hands. The same can be said about companies you pay for as well. When uploading your bread and butter, make sure you have contracts in hand that specifies that the cleaner will not use it in any way. Also make sure the email hygiene company deletes the data after a certain period of time.

Email verification services are a must for neglected optin lists

Company , February 13, 2018

Email verification services are not crucial if your list is familiar with you. In order for you to email market without any incident, everyone in your list must know the domain name they signed up with. Email marketers must never let their lists sit more than 30 days without sending to them. According to an article in Time magazine, “people now generally lose concentration after eight seconds”. If you disconnect yourself from your audience for more than a few weeks, odds are they may not remember signing up to your service.

Many things happen during a company’s lifespan. Ups and downs, neglect and slothfulness. We may sometimes ignore our email list for up to 4 weeks. This is a no no. Why, you ask? Well, there are several things. Your list is like a living entity. You know the old saying, “out of sight, out of mind?” This is means you soon forget things or people that are no longer present or visible. An email list needs weekly visitations if not bi-weekly. Neglect can cause complaints which lead to traps.

We have witnessed hundreds of email marketers with double optin lists that were neglected for a month or so and immediately they were kicked off their ESP. What’s worse is their domains were listed on blacklists. Temporary, yes, but the damage has been done. Not all blacklists do the same thing. Some act as if you committed a crime and will keep your domain on their block list forever sending back false positives.

This is why email verification services are a must for neglected optin lists. Complainers can lead to traps. Bounces can lead to traps. And expired domains can lead to traps. That is why every email marketer must have an email list cleaner free from the traps, complainers and bounces. Email address verification cleans your list back up to where it was before you abandoned your list for whatever period of time or for whatever reason.