Is It The Perfect Time You Use Email Scrubbing Service?
Ask yourself if it’s time to start employing an email scrubbing service to clean up your mailing list.
If many people are receiving but not responding to your emails, it may be time for an update.
Why it’s crucial that your list is always spotless and how to do so thoroughly are covered in detail here.
So, shall we begin?
How do you determine if your list needs cleaning?
Metrics like open and click rates will be the first to indicate whether or not your list needs to be cleaned.
If you notice a reduction in these across your recent email campaigns, you may have an accumulation of unsubscribers and disengaged folks.
The time has come to examine the number of spam complaints and cancellations. Do you notice a rise in that area? Bingo. I’m so glad you finally located it!
If your subscribers aren’t engaging with your emails (by, say, opening them or clicking on the links they include), you’re not going to get any sales.
If they’re sick of receiving your emails and mark them as spam, it can affect your deliverability to the individuals on your list who actually want to hear from you.
Just how can email list cleaning affect your lagging metrics? Find out why maintaining your list is so important by reading on.
Email list cleaning: why do you need to use it?
In most cases, failing to properly care for something leads to its deterioration. The same holds true for your email list.
Building up a list of inactive subscribers wastes your time, effort, and, most importantly, money on people who aren’t interested in what you have to offer.
It’s crucial to stay on top of things with your email list, as churn (subscribers who bounce, report you as spam, or never even view your emails) may eat away at it at a rate of 30% each year.
This necessitates performing an annual or semiannual deep clean of the email list. It’s true that this, like many other housekeeping chores, may seem like a nuisance at first, but it’s well worth the time and work in the end.
Let’s take a look at the benefits of a well-cleaned email list for your advertising efforts.
Increased open and click rates
Percentages based on the number of emails sent are used to determine click and open rates. We’ve compiled some sample industry-specific goals for open and click rates.
Even though this checklist can be a guide, it’s important to keep a close eye on your analytics to spot any trends or changes that might be caused by changes in your approach or in the marketing world as a whole.
By getting rid of the people on your list who don’t do anything, you can get more people involved while keeping the rate of outbound communication the same.
Even if your clean list still contains the same people who were clicking and opening before, you have simply eliminated the folks who are marking your messages as spam.
If you’ve received too many spam complaints, Gmail, Yahoo, and the others will start filtering your messages before they reach your recipients’ inboxes, even if they specifically requested to receive them.
For email marketers, this is a huge issue, and it’s likely the reason why deliverability has been falling.
If you can reduce the number of spam complaints you receive, more of your emails will be delivered to the inboxes of the people who have specifically requested to receive them.
Fewer instances of bouncing
A bad reputation and low deliverability rates due to bounced emails are as damaging as spam complaints. When an email is returned as “bounced,” it is because the recipient’s inbox is full, the address was entered incorrectly, or the message was rejected for some other reason. If you wish to maintain a high rate of delivery, you need to keep this number (or percentage) low.
Depending on the email marketing platform you use, if inactive users stay on your list, you may have to pay real money.
The majority of email providers base their prices on either the volume of emails sent or the number of subscribers you have. Inefficient use of marketing resources includes sending emails to people who have indicated they do not wish to receive them.
Your return on investment (ROI) will go up if you cut your list down to just the people who are most interested.
If your email marketing list is up to date, you can rest assured that your messages will reach an attentive audience. You can use this information to better assess the success of your marketing efforts and make any adjustments.
So, a better-targeted campaign will bring in more money and get a better return on investment by turning more subscribers into paying customers.
Have you ever tried to send out an email campaign and received a lot of bounce backs? It’s probably because your list is full of unengaged or erroneous emails. Not only does this waste your time but it can also hurt your brand.
In order to stay on the safe side, we recommend that you use the email list verification free that Verify550.com offers. This tool will help you clean out unengaged and erroneous emails so that you can send out a targeted campaign without any worries. You’ll be able to clean your list in seconds using this tool and get rid of all of those pesky emails that are just wasting space on your server!