email verification services Archives

Email Verification Services vs. Email Validation Services: What’s the Difference?

Business , April 21, 2023

Email Verification Services vs. Email Validation Services: What’s the Difference?

As an email marketer, you may have heard the terms “email verification” and “email validation” being used interchangeably. However, these two terms actually refer to different processes. In this article, we will discuss the difference between email verification services and email validation services, and provide some examples of how they can benefit your business.

Email Verification Services

Email verification services are designed to check the validity of an email address. This process involves sending a test email to the email address in question and checking for bouncebacks or other errors. If the email address is valid, the test email will be successfully delivered. If the email address is invalid, the test email will bounce back as undeliverable.

The main benefit of using an email verification service is that it helps to improve your email deliverability rates. By removing invalid or inactive email addresses from your email list, you can increase your chances of reaching your target audience and avoid being marked as spam.

Here’s an example of how email verification services can benefit your business:

Example 1: A marketing agency had a large email list of over 50,000 subscribers, but they were experiencing low open rates and low engagement on their email campaigns. After using an email verification service, they were able to remove over 10,000 invalid or inactive email addresses. This resulted in a 25% increase in open rates and a 20% increase in click-through rates on their email campaigns.

Email Validation Services

Email validation services, on the other hand, are designed to check the syntax and format of an email address. This process involves checking for common errors, such as missing or incorrect characters, and ensuring that the email address is properly formatted. Email validation services do not check for the existence or activity of an email address, but rather focus on the technical aspects of the address itself.

The main benefit of using an email validation service is that it helps to ensure that your emails are properly formatted and structured. This can help to improve your email deliverability rates and avoid being marked as spam by email providers.

Here’s an example of how email validation services can benefit your business:

Example 2: A B2B software company had a small email list of only 1,000 subscribers, but they were struggling to see any results from their email campaigns. After using an email validation service, they were able to identify and correct a number of formatting errors in their email addresses. This resulted in a 30% increase in open rates and a 25% increase in click-through rates on their email campaigns.

So, which service is right for your business?

The answer depends on your specific needs and goals. If you are looking to improve your email deliverability rates and remove invalid or inactive email addresses from your list, an email verification service may be the best choice for you. On the other hand, if you are looking to ensure that your emails are properly formatted and structured, an email validation service may be more appropriate.

At Verify550, we offer both email verification and email validation services to help you get the most out of your email marketing campaigns. Our comprehensive email scrubbing service checks for invalid, inactive, and improperly formatted email addresses, so that you can maximize the effectiveness of your email campaigns.

In conclusion, email verification and email validation are two distinct processes that can benefit your email marketing efforts in different ways. By understanding the differences between these services, you can choose the one that best fits your business needs. Don’t let an outdated or invalid email list hold you back – invest in email scrubbing services today and start seeing the benefits for yourself.

To learn more about our email scrubbing services and how they can benefit your business, visit Verify550.com today.

Why Your Company Needs To Perform Email List Verification Free

Business , November 27, 2020

Why Your Company Needs To Perform Email List Verification Free

Generating a customer or subscriber list is essential for an efficient marketing campaign. Email list verification free or paid helps make sure that your subscriber list is all accurate and working. It likewise keeps your emails from being flagged as spam, having your sender rating decreased, or your IP address obstructed and added to a blacklist.

The Advantages of Verifying Email Addresses

There are roughly 154 million email frauds dispatched each day. Of those, approximately 70 percent are phishing. Numerous domains and email addresses used by hackers or criminals are taken from non-active accounts or produced recently. With email verification, it can protect you from this kind of nasty message and harmful add-ons just by examining the senders’ credibility.

Sender ratings are ranked from 0– 100; this is done by evaluating your dependability and track record, partially through hard bounce rates. Among the primary factors for a sender rating being depreciated is the amount of hard bounces your outbound email acquires. A low sender rating can impact how spam filters and IP blockers assess your address.

Hard bounces are triggered by emails instantly reverted as undeliverable since the receiver’s address does not exist or the former account owner has shut the email account.

According to a research study carried out by the Content Marketing Institute, 80 percent of B2B marketers use email verification to keep their customer lists up to date and perform outreach. Email verification assists improve your subscriber list so that you can create segment leads. This supplies you with workable information that will eradicate non-active subscribers and unengaged leads.

How Does Verification Work?

Various services have a distinct technique of performing things. However, most of them conduct the same three-step procedure that appears like this:

Syntax check

This eliminates the probability of your email being reverted unopened by looking out for things such as extra spaces or flawed characters.

Domain check

You don’t need to investigate if the email address exists on the host’s domain. The domain examination will likewise inform you if the email address is listed and functioning.

Email Ping

Ping procedures are among the most technical areas of verification. This evaluation sends out a ping to the email address using an EHLO message to identify its functional condition.

Concluding Thoughts

Holding on to expired or unengaged email addresses obstructs your subscriber list and does absolutely nothing to accelerate your goals or organization profits. Utilizing an email service with a detailed verification procedure built-in enables you to place your effort and funds where they will do the greatest.

Email verification services is another resource that you can utilize to make your entire marketing and advertising strategy more useful and reliable. You concentrate on other things for your company, and your email service will manage the rest.

Contact now to learn more.

3 Ways Email Verification Tool Helps Improve Sender Score

Business , September 26, 2020

3 Ways Email Verification Tool Helps Improve Sender Score

A mailing list is an essential asset in every email marketing campaign. To maintain its good health, you need to regularly check and clean it up with the use of an email verification tool.

Email verification is the procedure of verifying if an email address is working, valid, or fake. Verifying an email list lets you get the most out of your marketing campaigns.

The question is how does it works? Let’s discuss it further.

Email verification works by conducting multiple examinations on every email address on your list. It maintains your mailing list free from syntax errors, fake and temporary email accounts– which might drastically impair your deliverability, or worse, your ROI.

Sender Score Reputation:

Your Sender Score score plays a crucial role in your email deliverability. It is where ISPs are basing if whether your email deserves the inbox or get filtered to the spam folder. If you have a higher sender score; thus, the better placement you get, while lower your score will lead you to the junk folder.

Here is how email verification improves your Sender Score.

Deletes Hard Bounces

A hard bounce is among the main factors your sender score plunges. Hard bounces usually take place because the address doesn’t exist anymore. Perhaps it hardly ever existed, and you obtained a fake email address, or maybe the address existed but later on shut down the owner.

It is the best approach to ‘clean up your email list’ every three months to detect outdated addresses and get rid of them before your next promotion. You should verify each freshly obtained email address to eliminate syntax errors and fake addresses from making more unwanted hard bounces.

Blacklisted

If you end up as blacklisted, this is an additional reason as to why Sender Score will deteriorate. Getting marked as a blacklist hinders your message from getting recognized by the server. A few blacklists are powerful than others, while a few will immediately de-list you right after some time.

Exercising email hygiene and getting information out of reputable resources is crucial in lessening the threat of ending up being blacklisted. Always keep track of your emailing IPs daily to determine if you have ended up being blacklisted and try having it solved just before you begin your upcoming campaign.

Lowers Spam Complaints

Every email marketer must have a 0.1% spam complaint. It indicates that for each 5,000 email messages sent out, you should have lower than 5 spam complaints. For that reason, you should be sending out high-quality content material to engaged users, but all the same, we understand spam complaints can still occur.

In an initiative to reduce individuals from clicking spam on your message, the email verification services, Verify550 systematically flags user accounts who always mark email messages as spam.

Contact now for more info.

Keep a Clean List With The Use Of Email Verification Tool

Business , May 26, 2020

Keep a Clean List With The Use Of Email Verification Tool

Once you think you have a large number of mailing lists, then it is time for you to do some cleanup by eliminating bad addresses. This can be possible by using a paid or email verification tool. It is among the most essential action in email marketing, straight after growing your list of leads. That is why we have dedicated this entire article to email verification, why you should not overlook it, what kinds of email testers exist, and how to pick the most effective one.

Importance of Email Verification Practices

If you’re still not encouraged on the reason why you must examine email accounts, allow me to present you why email verification is important and why overlooking it when carrying out email marketing can cause disastrous campaign problems that may require weeks to deal with:

Maintain a Fresh Email Lists

22.5% of email addresses turn invalid every year, according to HubSpot. This normally happens because of different factors. Usually, it’s due to the fact that people switch companies, and their email address on your mailing list gets deactivated. If you do not practice verifying the mailing lists frequently, let’s say in a year, the 22.5% bounce rate will significantly surpass the appropriate bounce rate and your sender reputation will get a major blow.

Decreases Hard Bounces

A hard bounce is an email message that goes back to the sender simply because the recipient does not exist and is invalid. High bounce rates are commonly a sign of spammers, this is the reason why ESPs don’t address users with high bounce rates in a kind way. If you have a high bounce rate therefore it corresponds to a lower sender’s reputation. Your account will soon get blacklisted as soon as it reaches a crucial limit.

Enhances Email Deliverability

With the help of an email verification software, you can rest assured that the remaining email addresses on your list will be able to receive your messages, meaning your messages reach the inbox. Consequently, your email deliverability remains strong and so as your email sender reputation

Keeps a High Sender Reputation.

Your sender reputation relies on many things. We’ve previously talked about deliverability and bounce rates, as well as the spam report rate and your sender practices. Continuously using email verification services in your promotion will allow you to sustain a high sender reputation and prevent blacklists.

Why You Must Use a Trusted Email Verification Services

With an email verifier, rest assured that the email addresses in your list are 100% authentic, valid, and capable to receive any email you send out to them. This will keep your bounce rate lowered, your email sender reputation strong, and your deliverability greater.

Contact now for more info.

How to find email validation services

Business , Company , September 11, 2018

This article explains how to find email validation services online. We have written many articles about the difference between validation and verification. To sum that up, validation does not do smtp handshakes. So if you wants to remove bounces yourself, then all you need is a validation company. Here is a great keyword search article to help you find the best validation companies out there for email list hygiene.

Email verification services does smtp handshakes so we need to not use the word “verification” in any of our searches. “Email List Validation” is the most popular and you will see dozens of companies that do such a thing. Before I forget, make sure you ask them to do mx/dns checks instead of only checking against static lists. Some hygiene companies do not validate the email in real time, rather, they use cache databases to validate if the email checks out.

Email validation services are not as expensive as email verification services because it does not require multiple IP’s and domains to validate the emails. In fact, validation never gets flagged or blacklisted because the approach and questions to the postmaster is extremely benign in nature. Because of large domains like Yahoo or AOL, the security to get thousands of emails inside is strict thus requiring a robust and powerful algorithm that understands how to shake hands with them.

Validation services for email marketers is/are the cheapest alternative to any measure as understood above. But beware. You could be paying verification prices for validation services. Many hygiene companies do not do the full monty by cutting corners settling for half rate results. And as I was telling one of my clients = any yahoo can randomly pull 40% of emails out of any list and get away with mailing clean but those (most of the industry) people don’t have the heart for it. Email validation with eHygienics is the best of the best because I was the second company on Earth to offer it. This means, I know what I am doing.

Email list verification broken promises

Business , Marketing , August 9, 2018

Beware of phony email hygiene companies and their email list verification broken promises. There are a number of things to look out for before spending money on email list hygiene. Some don’t bat an eye if it’s expensive but many whom are watching their budgets have to make decisions on email list verification companies that sounds good, cost is cheap but could have some serious problems.

Salesman

Purchasing hygiene without a salesman is great if your list is smaller than 100,000. But if you are a volume based aggregator, you will need to negotiate a price on major data volumes. A salesman can cost you everything if you are not looking for the signs. In example, a salesman that is impatient tells you they are quota driven. A salesman that is talkative (talks over you and doesn’t listen) is hiding something. And a salesman that everyone knows (famous name) didn’t get their by their products, rather, they sell themselves and you potentially are buying them and not a good product. Beware!

Free

Email list verification free doesn’t mean it’s free nor is it a good sign. If the hygiene company has to do smtp checks then offering to scrub a sample for free really costs them money. Two things could be happening if they are offering a free scrub. 1.) They are desperate or 2.) They really believe in their product. You will need to discern between the two in order to save yourself from a major broken promise from Email verification services.

Smooth versus clunky interface

If the hygiene company you are researching spends more time on their front end than their backend, then you will face some real issues. Many hygiene companies have cool looking features and interfaces but really lack on their backend. Short, simple and sweet tends to be the best package versus a company that has so many bells and whistles. If you have to make dozens of decisions before you scrub, you’re mostly facing a good front end but bad back end.

Be careful when you are looking at email list hygiene companies. As I write this, there are more than 50 email list hygiene companies worldwide and most of them are white labeled (using someone else’s system). Check and check again the resources and background of the company. Make sure you have a sales guy who understands the hygiene world and your needs. More than anything else, ask about how long they have been doing this. Only 5 existed back in 2007 and now there are over 50.

Email Verification Services Are More Popular Than Ever

Business , July 10, 2018

Email verification services are on the rise. My last count was 50 companies who claim to clean email marketing lists. Out of those 50, probably half of them ‘white list’ from others. Still, 25 companies that do email list verification is/are a huge number compared to 10 years ago when it was just us 2. Back in 2007, when I started email list hygiene, the only company I knew of that was selling the service was Data Genie. Roger was the tech and Bret (whom passed away) was the sales person. I believe Roger is still scrubbing lists to this day. I remember back when I was managing The Viral Spiral advertising them in my newsletter.

For many years, validation was the only service available. As I have written in several blogs prior, validation removes traps, complainers, litigators and syntax errors. Little did it do verification or an SMTP handshake. The first company, that I was aware of back then, that started verification whom was sold to Experian a while back was called LeadSpend. After that sale, verification companies exploded because of the potential as one of the largest credit bureaus forked over millions for the technology.

Email list verification services have become popular with email service providers. Years ago, they frowned upon cleaning lists because it meant that the lists were being spammed, but now, every ESP refers their customers to hygiene companies because they want to keep the customers active and if they hit a certain complaint or bounce threshold, they lose the business. This means that the large ESP’s are confirmed to be indifferent to spamming. What this also means is list hygiene companies are doing their job and spam fighters are not.

Email list verification free is a term no longer useful in this industry. Because the large ESP’s are using hygiene companies, both entities can continue to charge higher rates because both are working. The day email list hygiene doesn’t pay off is the day email marketing dies. What once was thought to be a dying marketing trend, has only metamorphosed into a different direction and that fork in the road will keep email marketing popular, more expensive, but popular.

Is there a better way to find email hygiene services?

Business , Marketing , June 8, 2018

Well, is there a better way to find email hygiene services other than Googling it? Yes and you need to really pay attention to this article. I try to write my blogs so that they give my competition a chance. I am confident that my system is superior so in all fairness, I recommend competition all the time. Many have asked me if there is a better way to find email verification services and in all honesty, it’s a great question, so I think it should be written about.

Out of the 40 – 50 email list hygiene companies worldwide, half of them are white listed. At least 1 to 2 new ones come on to the scene but rarely ever make the cut against the seasoned companies like my own. In fact, we were the second company ever in the world to offer email cleaning. But out of the monotony of trying to find the perfect one for you, let’s hone down on what you should know to find the best.

Meetup with mailers

Get on every forum, club, meetup and group of email marketers that you possibly can. The more email marketers you surround yourself with, the better chance of you finding a good email list cleaning company. This is a small industry and emailers stick to the best. Always ask questions and get answers from the best of the best.

Seasoned hygiene

Put a list of all the companies you find that do email list hygiene. Email hygiene came out of the United States. If the company is not from the US, then they may not be as seasoned as the originals. This is important because emailers metamorphose with the changes and so do the list hygiene companies. New ones whom are not seasoned tend to miss details from the past that have always been added to the system.

Cost

The cost always plays a significant role in email validation and verification. The typical cost for validation is around $250 per million and verification around $1,000 per million. Any below that, you are at risk of not removing important emails from seasoned professionals. Email hygiene companies do not just pull a number out of a hat. There is a reason their prices are lower or higher.

Email verification services for dummies

Business , May 15, 2018

I have been told I am too technical when it comes to explaining email validation service and email verification services, so I thought it warrants an article explaining what we do in the simplest form. So here we go. Email marketing is the practice of sending more than one email at once. Some call it bulk and some call it a blast. Regardless of the phrases, it sends one email message to more than one person. Because email marketing is still very popular and still makes money for all kinds of industries, it warrants companies that clean up these email marketing lists so the sender can continue to put out their broadcast.

Email verification services is the process of matching and removing email addresses that do not belong in an email list. Those emails that are removed can be incorrectly spelled emails or emails belonging to someone who does not want to receive what you are sending to them. They also can be matched against an email that doesn’t exist or they could be an email belonging to an attorney who understands the laws according to the CAN-SPAM Act which in turn can threaten litigation if they feel wronged by the message that was sent by the sender. Whether the email was typed wrong, or belongs to a person who doesn’t want your information or if the email doesn’t exist, email verification and validation services remove these.

After the emails are removed, they are placed into what is called a suppression. Many people use these suppressions to match and remove from future lists they acquire. A suppression cannot be built unless one sends bulk emails and monitors their feedback loops. These are messages from the recipient that tells you why the email was rejected. Email verification companies have several processes that they do to an email marketing list. One is static lists which means a simple list of emails that is updated with more emails. They also have ways of fixing emails with spaces or extra periods and/or at signs. They call that syntax errors (fixing).

There are also static domains they match against and strings which are words, phrases or codes inside emails that are considered threats. After fixing the email, they start asking questions about the recipient. The mail exchange (administrator on the other end who is receiving the email) will respond to the sender with a number of responses. They can tell the sender that their information is setup properly or can send a response code saying why the email the sender is using is having problems (bounces). Many email service providers will not accept email marketing lists that have bounces so they need an email verification service to fix those.

How to find an email verification tool that fits your needs

Business , Company , Research , February 28, 2018

Finding an email verification tool online or an application for your desktop takes a little work. Before you start googling to find solutions, there are several things you need to understand about your email marketing practices “first” before choosing the right one. We have written ‘many times over’ that validation and verification are two separate things and many still do not understand the significance – even hygiene companies! But, once again, we think it’s important to go over both of those words so you can get a good idea as to what they mean and get you ready to search for the right tool.

Validation

According to dictionary.com, validation is, “the action of checking or proving the validity or accuracy of something” or “the action of making or declaring something legally or officially acceptable”

Verification

According to dictionary.com, Verification is, “the process of establishing the truth, accuracy, or validity of something”.

Unfortunately, both definitions are the same thing if you really dig deep. I hear both definitions for each at shows and parties, so the industry seems to still be confused by the definitions. To simplify the terms, validation is everything before the at sign and verification is everything after the at sign. Validation focuses on the email names by matching and removing threats, syntax errors and bots while verification focuses on the domain and where it is hosted.

Some computer geeks, like me, will balk at the terms because validation does more than what I mentioned above and vice versa with verification. I get it. But explaining it more simple is better for the company that are not as technical as we are. I have found that the more technical you write, the more you lose your audience.

So how do we find an email verification tool that will fit the needs of an email marketer? Since now we know verification decides the truth if the email is deliverable or not based on questions asked about the domain, we can now use the right search terms to find the right application. A simple Google/Bing/Yahoo search of these words works really well:

Email list verification

Email verification tool

Email verification services

Look for the company that talks about bounce removal and deliverability. Verification really focuses on removing all bounces. In fact, the verification company should remove at least 98% if they understand what they are doing.