3 Ways To Conduct Email List Validation Your B2B List

Email list validation is an important part of a B2B marketing campaign. It helps to ensure that the email addresses you are using in your campaign are still active and can be reached through the SMTP server, which is a requirement for any successful email campaign.

This service also helps you avoid sending emails to non-existent or incorrect addresses, which can result in many wasted hours of time and money.

While email list validation may seem like an unnecessary step in your B2B marketing campaign, it is actually one of the most important things you can do before beginning any type of email marketing strategy.

Email list validation is a technique employed by marketers to ensure that the email addresses they have collected are valid before sending out email messages to them. The practice helps to prevent “bounced” or “spamtrap” messages from being sent to individuals who have not requested them.

If you want to make sure that the email addresses in your B2B database are correct, you should validate them to check that the domain name and the rest of the address are correct. The quality and reliability of your mailing list will increase thanks to this verification.

Top aggregators using B2B data solutions know they need to validate emails, but they don’t know where to begin. Here are three email validation methods to think about when planning how to update your list and enhance your return on investment; these were compiled based on our expertise working with a wide range of sectors and domains.


Syntax verification

If you need to verify an email address, this is among the quickest and easiest methods. Simple validation checks for the following three parts of an email address indicate whether or not the address is valid:

  • Amount seen before the @ sign
  • The “@” symbol
  • Post-‘@’ address segment typically ending in.com
  • .org or.net extensions.


However, syntax checking does have some drawbacks. Even if the email address is correct, there is no guarantee that it is the intended recipient’s address. Even if the email address can be verified for syntax, that doesn’t mean there’s a real person behind it. What it verifies is that the given email address is complete and correct.


SMTP verification (Simple Mail Transfer Protocol)

This internet mail service is the norm for exchanging messages online. You can use it to see if the domain in question has an associated email server by making a request to the server directly.

SMTP checks for valid syntax and makes sure there is a real person on the other end. At the end of the day, SMTP verification has its flaws. When trying to verify a catch-all domain, which is also called an “accept-all domain,” it is more lenient and will still let the message through even if the verification is wrong.


Confirmation email verification

Invalid email addresses can be quickly and easily eliminated using this method. It ensures that a real person is on the other end of the line and is getting your emails. That said, you will have to put forth some effort.

Using this method, as soon as a website visitor enters their email address in a form, they are sent a confirmation email to ensure they actually want to receive the content being offered. As soon as you verify your email, you’ll be added to our list of confirmed users. The alternative is to use a tool that verifies email addresses by pinging the server associated with that address using the SMTP protocol. A successful response confirms that the provided email address is currently in use.

Email list aggregators for businesses should be wary of invalid entries. Despite the fact that it can be pricey to send out numerous confirmation emails, it can be even more expensive for marketing efforts if mailing lists are of poor quality. If you send an email to an invalid email address, you risk damaging the sender’s reputation and losing money through needless bounces.

Do you have a B2B business? Do you want to make your marketing campaigns even more effective? Then try our email list cleaning service.

Verify550 is a trusted company that helps businesses like yours grow their mailing lists by removing duplicates, spam and dead/inactive email addresses. Our team of experts will work with you to ensure your data is as accurate as possible, allowing you to reach the right audience at the right time.


Contact now for more info.