Email List Validation Tips For Beginners
Is your email engagement low because you’re receiving too many bounces and spam complaints? The good news is that you can fix these problems – and one of the first steps in the process is cleaning your list. Can’t figure out where to start? Here are the email list validation tips for beginners that will clear up many unknowns and help you create great email campaigns.
Email validation: What is it?
The purpose of email validation is to identify which email addresses within a list of subscribers are valid. You might also hear it referred to as email verification, email list cleaning, or email scrubbing.
These processes all work toward the same goal, but there are some slight differences between them.
Email validation for beginners: why do you need to clean the list?
In the past few years, everyone has jumped on the email marketing bandwagon, from Fortune 500 companies to startups to personal bloggers. You made a smart move if you did it yourself.
Marketers use email most often to stay in touch with their audiences. The way you communicate with your customers helps you build stronger relationships and increase sales.
However, email deliverability is the key to a successful campaign. You want your emails to make it to your subscribers’ inboxes, where they can be open and read. If not, it will be wasted instead of helping people – and your business.
Now, you may ask yourself: how does cleaning my list help me achieve better email deliverability? The answer is simple: by removing outdated and risky email addresses, you preserve your sender reputation and have a higher chance of landing in the inbox.
What determines your reputation as a sender?
You can determine how many of your emails reach the subscribers’ inbox by looking at several factors. It’s all about your sender reputation in the first place.
A few bouncing emails may not seem like a big deal. In reality, sending emails over and over again to invalid and other bad addresses hurts your reputation as a sender. Your Internet service provider (IPS) uses it when deciding whether your emails should land in the inbox, the spam folder, or somewhere else. A messy list can cause your emails to be blocked entirely, too.
So, what is the next step?
It would be tedious and time-consuming to manually check every address on your list to make sure they are valid. Furthermore, some malicious email addresses can’t be caught manually.
Do not worry, even beginners can remove undesirable emails by using email list validation services.
How to select a reliable email validation service
Make sure the company you choose is trustworthy. In the past few years, email marketing has grown, and so has the number of email verifiers available. In the beginning, you may be tempted to choose whatever platform is easiest to find online, but doing some research will pay off.
Building a large contact list is an excellent goal to aim for. However, your email marketing will be even more effective if you keep an eye on the quality of your leads. To ensure that your next campaign goes out correctly, make sure your list is accurate. Using email list validation service will surely increase engagement and give you more reasons to regularly communicate with your audience.