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Is there a better way to find email hygiene services?

Business , Marketing , June 8, 2018

Well, is there a better way to find email hygiene services other than Googling it? Yes and you need to really pay attention to this article. I try to write my blogs so that they give my competition a chance. I am confident that my system is superior so in all fairness, I recommend competition all the time. Many have asked me if there is a better way to find email verification services and in all honesty, it’s a great question, so I think it should be written about.

Out of the 40 – 50 email list hygiene companies worldwide, half of them are white listed. At least 1 to 2 new ones come on to the scene but rarely ever make the cut against the seasoned companies like my own. In fact, we were the second company ever in the world to offer email cleaning. But out of the monotony of trying to find the perfect one for you, let’s hone down on what you should know to find the best.

Meetup with mailers

Get on every forum, club, meetup and group of email marketers that you possibly can. The more email marketers you surround yourself with, the better chance of you finding a good email list cleaning company. This is a small industry and emailers stick to the best. Always ask questions and get answers from the best of the best.

Seasoned hygiene

Put a list of all the companies you find that do email list hygiene. Email hygiene came out of the United States. If the company is not from the US, then they may not be as seasoned as the originals. This is important because emailers metamorphose with the changes and so do the list hygiene companies. New ones whom are not seasoned tend to miss details from the past that have always been added to the system.

Cost

The cost always plays a significant role in email validation and verification. The typical cost for validation is around $250 per million and verification around $1,000 per million. Any below that, you are at risk of not removing important emails from seasoned professionals. Email hygiene companies do not just pull a number out of a hat. There is a reason their prices are lower or higher.

Email verification software hiding in plain sight

Business , Marketing , June 8, 2018

Are you always looking for email verification software and unaware that it is hiding in plain sight – right under your nose? We have researched our competitors and have found that there are around 40 email list hygiene companies and half of them white label others. What this means is there are only 20 companies in the world who have an Email verification tool. Verify550.com was released in November of 2017 but this doesn’t mean we are new. Our main company Quickie Marketing, Inc owns eHygienics.com which was the second company in the world to offer email list hygiene, providing a competition for Data Genie back in 2007. If you’ve been in this industry long enough, you may know Roger.

There are several kinds of email verify tools. Validation, which matches against static suppressions, strings, mx, domains, IP’s, endings and other forms of aggregation and Verification which literally does the SMTP handshakes. Both are different yet the industry seems to be confused as to which term is used for which. Basically, validation focuses on everything to the right of the at sign and verification on the left. This is why the tools are hiding in plain sight. Most email verification companies are confused.

Email verification software can either reside on a server or on your desktop. 90% of all validation software is server based where you upload a file online while the other 10% is for your desktop where you have full control over the software application. Verification is different because if you are doing SMTP handshakes, a desktop program most likely will use the IP’s and domains you enter or worse, rely on the IP of your computer which will not work. Most large ISP’s have a threshold of how many emails per IP they will accept every 24 hours. If you try to verify any more than 10,000 from one IP, they get really suspicious if they do not recognize (whit list) you.

An email verify tool, if found correctly, must do both validation and verification, however finding something like this is tough. In example, some verification companies overlook the actual fixing part of the email addresses. Emails sometimes are entered incorrectly or have spaces in them and/or have too many periods. Emails also can two at signs which has to be fixed before the emailer marketer can hit the send button. Validation before verification is a must to fix the emails, match against traps, litigators & complainers, remove strings of swear words and more. Verification is the last step verifying if the user is real or not.

A closer look at email validation services

Business , Marketing , June 8, 2018

If you’re looking for email validation services, you’ve come to the right place. Verify550 does that first and then verification. We have written many articles about free email list validation, the consequences and the reason you get what you pay for. This article will focus a little deeper on email validation and why it is so important.

Verification only does the handshake. The SMTP questions are what the mail administrator wants to know about you. This is where the email becomes verified. But before that, don’t you think it’s important to fix or remove an email that would waste time and money by verifying it first before you remove errors?

For example, email validation services can view the name field and see if the email matches up. If the name is Melinda and the email says Mike@ then validation would be perfect to actually remove the bad email before it goes through the verification phase. Another example of email validation would be to remove spaces in an email. Does this look right? Example:

jeffbaker @domain 123.net

Any keen eye can spot that there are two spaces in this email email validation does a good job removing these spaces by fixing the email. Validation also fixes email like this:

jeffbaker@@domain123.net

As you can see, there are two at signs in this email. What about this example:

jeffbaker@domain123.net.net

There seems to be an extra .net in there and that needs to be fixed. The list of validation features goes on and on. A good email validation service removes all types of these error issues including removing emails that have latin code/characters or unicode characters that happen when email lists are traded between operating systems and apps like this:

JEFFBÁKER@DOMÁIN123.NET

Email validation basically fixes the emails before they get verified. Verification is very expensive and you must perform these tasks before spending the monies on domains and IPs verifying emails.

5 Common mistakes while email list cleaning

Business , Marketing , June 8, 2018

There are 5 common mistakes emailers do when email list cleaning. Cleaning and maintaining your list is so important and beginners have to learn the hard way, unfortunately. The smart ones find articles like mine 😉

Delimiters

Large databases with multi-columns have all kinds of data. Sometimes, inside one cell is an address with a comma added to separate an apartment number or whatever the case is. Using commas as delimiters is the preferred, but how can you make sure you don’t drag your cells to the right when you have extra delimiters? Even a semi-colon is added to separate certain data types so there really is no way to find the perfect delimiter. Most hygiene companies use delimiter and semi-colon as their denominator so the trick is to open up and scan your file to fix these mistakes before you upload your data and ruin your perfect format.

Size of the list

The larger the list, the more mistakes. When a code goes from algorithm to completeness, some programmers do not take into effect of the extreme amount of data that goes through the databases. Matching against all different types of parameters within milliseconds can slow down the program if the machines can’t keep up. Many programmers will create ghost scripts that either skips certain parameters or bypass less needed processes in order to speed things up. Unless you are a program manager and can see what they are doing, you are at the mercy of the engineers if you are impatient.

Two email columns

Sometimes data comes with an extra email field. Unless the schematics incorporated the likelihood of this, it could break the script and cause false positives and/or confuse the process altogether. It’s best to never have any other emails in other cells besides one column. This is an easy fix.

Formatting

Any time you come into possession of a list, you really should open it up to find formatting errors and the above to fix the list properly before scrubbing it. Engineers may have programmed their email list cleaning system to recognize certain file formatting as in DOS, Unicode or TXT. Unless the system can recognize all formatting, you should dumb down the list so it is recognized by all server operating systems.

Price

In the email list cleaner free world, you truly get what you pay for. The more you spend, the better the quality and you should be prepared for that.

Buying from a salesman instead of quality

Just because you think the salesperson is a good guy and fun to hang out with doesn’t mean he or she represents a good product. Be wise and smart and not conned. Especially if they ask you for email list cleaning free.