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Why You Need Free Email List Validation Before Your Campaign

Uncategorized , August 26, 2020

Why You Need Free Email List Validation Before Your Campaign

First, let me define what paid or free email list validation is, it’s a procedure that focuses on verifying if an email address is 100% valid and deliverable. This happens every time you send a newsletter to your subscribers and the message did not bounce at all.

This is beneficial, mostly for new email marketers and those that have a large number of mailing lists. The main purpose why you must validate your mailing list is due to the damaging effect that bounce rate can do to your sender reputation.

ISP (Internet Service Provider) uses several factors to determine the sender’s reputation. Among those factors is the bounce rate. If a person constantly sends messages to a bunch of invalid users, ISP will instantly regard it as bad list management and the sender as a prospective spammer.

Your job is to confirm that you are a reputable sender. The initial step to it is to validate your email leads.

Types of Email to Remove

Invalid Email Addresses

You can own invalid addresses if you keep your email list “untouched.” Consumers can desert email addresses for countless reasons. If you haven’t sent any email message to your list throughout the last 6-9 months, thus there is a possibility that the address is already invalid.

If a user or mailbox does not exist, a message hard bounces. Hard bounce addresses are what you need to stress over since they are doing you more damage than good. Once ISP notices that a bunch of addresses is not getting your emails, they’ll filter your efforts as spam.

Misspelled Email Address

People usually misspelled their email address when they are in a rush to click that “submit” button in a form. Unfortunately, for email marketers, this is a problem as it intensifies the bounce rate. So, it is essential that you detect and fix noticeable misspellings such as john@gmailcom, john@outloook.coom, john@live.co, or john!yahoo.com.

Other than that, see to it that you use a confirmed opt-in process and ask the customer to click that confirmation link you sent to their email address.

Role Email Accounts

I’m sure you came across a role type email addresses. These are a type of email addresses connected to certain company division or job and are solely meant to receive messages associated with that job.

Example:

“abuse@domain.com” – For abuse reports.

“bounce@domain.com” – To receive bounced email messages.

“admin@domain.com” – Meant for the domain administrator.

These kinds of email accounts are not intended for personal use or registrations to email marketing communications. Therefore, it’s extremely unlikely that they can show up in your email list.

Role account addresses are found on public web pages and wind up in the database master list, which in turn are marketed to email marketers who wants to quickly obtain a huge number of email addresses.

Some Spam trappers purposely make use of role addresses as “honeypots” to trap spammers. Therefore, make use of free email verification to detect and eliminate those kinds of email addresses right before you start your email campaign.

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How Email List Verification Improves Sender Reputation

Curious how email list verification works and why it is important for your business? We’ll explain in this article how it works and how you can benefit from it.

Email marketing begins by carrying out your best efforts of getting people subscribed on your mailing list through your social media posts, blog content, lead magnets, and freebies. Right afterward, you initiate sending out email newsletters with the use of your preferred Email Service Provider (ESP).

As time goes by, you may notice that those active and engaged users are now unresponsive. Your email messages continue to bounce, and the only couple of your customers are obtaining your newsletters.

This is due to the decreasing rate of your email deliverability. Your Sender Score is a significant aspect of your email deliverability. It enables the ISPs to figure out if you deserve to land on your subscriber’s inbox or need to be filtered out to the spam folder. The greater your score, the more desirable placement you get, and the lower your score, then most likely you will get embedded in the junk folder.

A meaningful way to strengthen your email deliverability is by applying a method referred to as email verification.

How Email Verification Works

Email verification works by verifying emails through a series of steps that can help you boost your email deliverability.

The following are the benefits of email verification and how it helps in strengthening your sender reputation.

Gets Rid Of Hard Bounces

The primary reason why your sender score plunges is due to a hard bounce. It usually occurs because the email address doesn’t exist anymore or worse, never existed at all, and what you’ve obtained is a fake email address.

Use email hygiene services regularly to find outdated addresses and eliminate them just before your upcoming campaign. It is also suggested that you validate each freshly gained email address to avoid inaccuracies and dummy accounts from generating more excess hard bounces.

Lowers Spam Complaints

Every marketer wishes to have a no more than 0.1% spam complaint rate per 5,000 email messages they sent out. Therefore, bear in mind to produce only high-quality material to interested customers.

In an attempt to reduce people from clicking spam on your email message; services, such as, Verify550 instantly flags email accounts of people who have a high rate of flagging emails as spam.

Avoids Getting Blacklist

If you have been hailed as blacklister, this is among the main reason why the sender score falls off. It prevents your message from getting acknowledged by the web server.

Exercising effective list hygiene and obtaining data from the proper suppliers is important in reducing the possibility of ending up being blacklisted. Bear in mind it is also highly recommended that you keep track of your mailing IPs every day to see if you have become blacklisted and strive to get it fixed right before you begin your future campaign.