Email List Cleaner: It’s Time To Use One
Email list cleaner or scrub frightens most marketers because they assume that it can remove email addresses from their precious mailing list, but it is not the case; instead, this process is beneficial for your campaign and company’s success.
Email list cleaning entails getting rid of non-active and erroneous data from your mailing list. You might clean your mailing list of people who have not interacted with any of your emails within 90 days, for example.
It’s likewise the possibility to eliminate anybody who has actively unsubscribed from your listing. I suggest carrying this out instantly, but if you’ve hesitated, it’s time to remove those email messages.
You can both scrub your email data source manually or automatically. I go for the latter since it’s much quicker and neater, but more about that later on.
What Are the Dangers of an Unclean Mailing List?
It can get bloated. That is what will happen if you don’t clean your mailing list frequently and tend to be harmful.
Your number 1 goal is to make sure that your target audience will have their hands on your emails. However, problems may occur that will prevent you from achieving this.
For example, if ESP (Email Service Provider), such as Gmail, assumes you’re sending out spam messages, they’ll instantly dump your emails. Such an event occurs whenever a subscriber who doesn’t like reading your messages sends your emails immediately to their spam folders.
And, of course, you don’t want that to happen.
Additionally, you risk bothering the subscribers to whom you’re marketing. If a person doesn’t fancy hearing from you, why would you proceed with sending them mail?
When Should You Scrub Your Email List?
If you are planning on switching ESP, make sure that you have completed the email list cleaning process:
- You won’t transfer poor contact leads.
- Your reputation remains untouched.
- You will speed up your warm-up procedure.
You only spend for engaging subscribers and not fraudulent, inadequate, or non-active email addresses.
If changing ESPs is not in your long term, we suggest cleaning your subscriber list a minimum of once per quarter and any time you observe an unexpected decrease in open rates. Furthermore, a monthly inspection is perfect when quickly growing new subscribers.
Email Hygiene Best Practices
Number 1 rule. Let go of non-working, poor email addresses. There is no point in keeping on sending emails to spoiled email addresses.
As soon as your mailing list is free of bad emails, you can strengthen interaction with your target market.
The main factors to eliminate are the following:
- Bad list hygiene can lead to poor email deliverability, losing you sales. Inspect your database consistently.
- If you change your ESP, think about email list cleaning to secure your sender reputation.
- Frequently (most likely every 4-6 months) validate your mailing list and unsubscribe non-engaging customers who don’t open your email for over 3 to 4 months.
- Use email cleaning services or software to eliminate spam traps, non-active email addresses, and ones with inaccuracies.
- Keep subscriber engagement high by implementing marketing automation and email segmentation.
There is a wide range of factors that your emails might be heading to junk. Among the most straightforward and most reliable solutions for preventing your emails from spam is to gain access to a high-quality paid or free email list cleaner and follow the email list cleaning most effective practices.
Prevent spam traps by using constant list cleaning and email validation. Ensure your thoroughly designed email messages get to individuals who value them most– your subscribers!