Why B2B Marketers Need Email List Cleaning Services?

Email marketing is one of the best ways to promote and sell to a B2B audience. However, the success of your online activities depends a lot on how good your mailing list is.

What exactly do they mean when they say you need an email list cleaning services? What’s the point of “cleaning” an email list, anyway? It’s true that email data is sometimes soiled, and it occurs more often than you might imagine.

If you want to keep your ISP happy with your sending habits, you need to keep your list clean. It’s a proven method to get your outbound email marketing campaigns flagged by ISPs and spam filters if you use a dirty email list.

In order to maximize campaign success and reduce instances of bounced emails, maintaining clean data on a database of cold prospects is essential. Several things can go wrong for a marketing effort if a contact’s address is incorrect:

  • Destroying sender’s reputation
  • Being marked as a spammer
  • Campaign engagement is low.

An email list cleaning service is essential if you want to lower your bounce rate and ensure that all of your email addresses are valid (and that each mailbox actually exists). Verify550 is the leader in the industry when it comes to getting emails to a third-party list. Because of this, we’ve built a full list-cleaning tool right into our email lead generation software.


What exactly is dirty data?

When considering how to best filter incoming email, ISPs (internet service providers) consider a number of different variables. Their job is to stop clients from getting spam emails, but in doing so, they may also stop messages from getting to people who really want to get them.

When invalid or “dirty data” triggers mailbox signals, genuine senders’ mail can be blocked. If your email list isn’t clean, you can experience decreased open rates and engagement, which are numbers that no B2B marketer or salesperson wants to see.

Incorrect email addresses might result from even the smallest typographical error during data entry. A typo, a stray @ sign, or a missed character are all examples of human error that could lead to an incorrect email address. Studies have shown that over 20% of email signups contain at least one of these mistakes.

Sending out a campaign without first processing the list for invalid addresses with an email cleaning program will get you flagged by internet service providers and spam filters. Internet service providers and spam filters have the final call on how to handle your email campaigns. Bounced emails and spam complaints are included in this category. Your campaign’s deliverability rate and success in reaching inboxes will depend on these aspects.

The quality of the data is just one of several factors taken into account while making this call. Cleaning your data with email list software ensures that your contacts’ email addresses are correct. Improve your chances of making it into the mailbox by focusing on content quality, engagement, and IP reputation. As a result, you have a lower chance of being blocked by your internet service provider.

When should an email list cleaning service be used?

To ensure the highest possible rate of deliverability for your email campaigns, it is important to regularly clean your email list. This is true whether you are sending to a list that already exists, working together to make a new list, or planning to buy a professionally verified email list to get in touch with more people.

It’s a must if you want your deliverability rate to stay high and your campaign to see fewer soft and harsh bounces. Your marketing efforts will be more successful if you pare down your email list to only the addresses of people who are interested in your content and are likely to click on links you send them.

You could be squandering time and resources on marketing campaigns to individuals who aren’t interested in your service or don’t even exist if you don’t clean (or scrub) your email list first. Any list of email addresses is likely to have duplicates and addresses that don’t work because data always gets old.

Businesses that are consistent with their data hygiene practices usually get more leads when they have better metrics for how engaged their users are.

Are you looking for a way to make sure that your emails get delivered and not blocked by spam filters?

Here is the good news. Verify550.com provides email list validation services that will help make sure your messages are delivered and not blocked by spam filters.

Contact now for more info.