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Email List Validation Tips For Beginners

Business , June 26, 2021

Email List Validation Tips For Beginners

Is your email engagement low because you’re receiving too many bounces and spam complaints? The good news is that you can fix these problems – and one of the first steps in the process is cleaning your list. Can’t figure out where to start? Here are the email list validation tips for beginners that will clear up many unknowns and help you create great email campaigns.

Email validation: What is it?

The purpose of email validation is to identify which email addresses within a list of subscribers are valid. You might also hear it referred to as email verification, email list cleaning, or email scrubbing.

These processes all work toward the same goal, but there are some slight differences between them.

Email validation for beginners: why do you need to clean the list?

In the past few years, everyone has jumped on the email marketing bandwagon, from Fortune 500 companies to startups to personal bloggers. You made a smart move if you did it yourself.

Marketers use email most often to stay in touch with their audiences. The way you communicate with your customers helps you build stronger relationships and increase sales.

However, email deliverability is the key to a successful campaign. You want your emails to make it to your subscribers’ inboxes, where they can be open and read. If not, it will be wasted instead of helping people – and your business.

Now, you may ask yourself: how does cleaning my list help me achieve better email deliverability? The answer is simple: by removing outdated and risky email addresses, you preserve your sender reputation and have a higher chance of landing in the inbox.

What determines your reputation as a sender?

You can determine how many of your emails reach the subscribers’ inbox by looking at several factors. It’s all about your sender reputation in the first place.

A few bouncing emails may not seem like a big deal. In reality, sending emails over and over again to invalid and other bad addresses hurts your reputation as a sender. Your Internet service provider (IPS) uses it when deciding whether your emails should land in the inbox, the spam folder, or somewhere else. A messy list can cause your emails to be blocked entirely, too.

So, what is the next step?

It would be tedious and time-consuming to manually check every address on your list to make sure they are valid. Furthermore, some malicious email addresses can’t be caught manually.

Do not worry, even beginners can remove undesirable emails by using email list validation services.

How to select a reliable email validation service

Make sure the company you choose is trustworthy. In the past few years, email marketing has grown, and so has the number of email verifiers available. In the beginning, you may be tempted to choose whatever platform is easiest to find online, but doing some research will pay off.

In conclusion,

Building a large contact list is an excellent goal to aim for. However, your email marketing will be even more effective if you keep an eye on the quality of your leads. To ensure that your next campaign goes out correctly, make sure your list is accurate. Using email list validation service will surely increase engagement and give you more reasons to regularly communicate with your audience.

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How Effective Is Email Scrubbing?

Business , June 16, 2021

How Effective Is Email Scrubbing?

Having an engaging leads and higher conversion rates can be accomplished with effective email marketing. However, it can easily become pointless if your mailing lists are not at their best. Unengaged users can lower a sender’s reputation, decrease conversion rates, or ending up in recipients’ spam folders.

Therefore, in order to prevent any of these unfortunate outcomes, you should keep your email lists clean by scrubbing them regularly. It is important to clean up your email lists, also called email scrubbing, to ensure that:

It ensures you engage only leads who are interested in what you offer, thereby increasing conversion rates.
Marketing efforts are not wasted on uninterested customers
Emails don’t wind up in spam folders.

The task of scrubbing email is easy to accomplish manually, but easier if you automate it or use a product that simplifies the process. Whichever method you choose, it’s important to clean your email lists for about 2-3 times a year.

When Should Email Scrubbing Be Done?

You must first determine if your email list is qualify for scrubbing before you start removing subscribers.

And there are three major red flags to watch out for:

A significant drop in your open rate or click-through rate;
Spam complaints have risen dramatically;
Many people have recently unsubscribed.

You should scrub your email if any of these things occur.

Cleaning up your mailing list is an important component of keeping your list healthy. Now that we’ve delved a little deeper, let’s take a look at what email scrubbing has to offer you.

Higher deliverability

Bounced emails or emails sent to the spam folder can hurt your sender reputation. If you have too many inactive subscribers on your list, you may not be able to reach their inboxes. Scrubbing your contact list will assist you in identifying such addresses and deleting them to boost deliverability.

Less spam complaints

Your emails should provide value to your subscribers. Keep in mind, however, that some people joined your list in exchange for a discount or a free item. People on your list may realize that they no longer want to receive your emails over time and they will find them bothersome.

You should use an unsubscribe link in your emails to avoid being flagged as spam. A link provides users with an opt-out option found at the email footer.

Increased open and click-through rates

Perhaps you’ve noticed that your open and click-through rates are constantly decreasing. This is because passive subscribers negatively affect these metrics.

An open rate is the percentage of delivered emails that were opened by a recipient. A click-through rate reflects the number of times a successful campaign has been accessed. Once you have scrubbed your contact list, you will only email people who are likely to be interested in what you have to offer. As a result, your metrics will improve.

Fewer Bounces

Bouncing emails can be caused by changed email addresses, full inboxes, or technical errors. Therefore, campaigns you send to recipients will never reach them because their servers bounce them back. Your campaign will suffer from bounces. Thus, you should remove them from your contact list.

Now that you know the benefits of a clean mailing list, it is important to figure out the best time to do so.

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Email List Cleaner: It’s Time To Use One

Business , June 1, 2021

Email List Cleaner: It’s Time To Use One

Email list cleaner or scrub frightens most marketers because they assume that it can remove email addresses from their precious mailing list, but it is not the case; instead, this process is beneficial for your campaign and company’s success.

Email list cleaning entails getting rid of non-active and erroneous data from your mailing list. You might clean your mailing list of people who have not interacted with any of your emails within 90 days, for example.

It’s likewise the possibility to eliminate anybody who has actively unsubscribed from your listing. I suggest carrying this out instantly, but if you’ve hesitated, it’s time to remove those email messages.

You can both scrub your email data source manually or automatically. I go for the latter since it’s much quicker and neater, but more about that later on.

What Are the Dangers of an Unclean Mailing List?

It can get bloated. That is what will happen if you don’t clean your mailing list frequently and tend to be harmful.

Your number 1 goal is to make sure that your target audience will have their hands on your emails. However, problems may occur that will prevent you from achieving this.

For example, if ESP (Email Service Provider), such as Gmail, assumes you’re sending out spam messages, they’ll instantly dump your emails. Such an event occurs whenever a subscriber who doesn’t like reading your messages sends your emails immediately to their spam folders.

And, of course, you don’t want that to happen.

Additionally, you risk bothering the subscribers to whom you’re marketing. If a person doesn’t fancy hearing from you, why would you proceed with sending them mail?

When Should You Scrub Your Email List?

If you are planning on switching ESP, make sure that you have completed the email list cleaning process:

You won’t transfer poor contact leads.
Your reputation remains untouched.
You will speed up your warm-up procedure.

You only spend for engaging subscribers and not fraudulent, inadequate, or non-active email addresses.

If changing ESPs is not in your long term, we suggest cleaning your subscriber list a minimum of once per quarter and any time you observe an unexpected decrease in open rates. Furthermore, a monthly inspection is perfect when quickly growing new subscribers.

Email Hygiene Best Practices

Number 1 rule. Let go of non-working, poor email addresses. There is no point in keeping on sending emails to spoiled email addresses.

As soon as your mailing list is free of bad emails, you can strengthen interaction with your target market.

The main factors to eliminate are the following:

Bad list hygiene can lead to poor email deliverability, losing you sales. Inspect your database consistently.
If you change your ESP, think about email list cleaning to secure your sender reputation.
Frequently (most likely every 4-6 months) validate your mailing list and unsubscribe non-engaging customers who don’t open your email for over 3 to 4 months.
Use email cleaning services or software to eliminate spam traps, non-active email addresses, and ones with inaccuracies.
Keep subscriber engagement high by implementing marketing automation and email segmentation.

There is a wide range of factors that your emails might be heading to junk. Among the most straightforward and most reliable solutions for preventing your emails from spam is to gain access to a high-quality paid or free email list cleaner and follow the email list cleaning most effective practices.

Prevent spam traps by using constant list cleaning and email validation. Ensure your thoroughly designed email messages get to individuals who value them most– your subscribers!

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