3 Important Signs Why You Need Email Scrubbing

Email scrubbing is one of the most important parts of email marketing. It’s crucial to ensure that your mailing list is up-to-date and contains only valid email addresses. By making sure that you have a clean list, you’ll be able to build trust with your subscribers and increase the likelihood of them opening future emails from you.


With the help of email deliverability tools, you can quickly identify the subscribers that are no longer interested in you or your company. This will allow you to clean up your subscriber list and make sure that it’s full of people who are willing and ready to receive your emails.


Email Scrubbing: 3 Red Flags

You are investing both time and resources into expanding your email subscriber base. It is perfectly reasonable to pay attention to the quality of your mailing list. However, how do you determine whether or not it is necessary to update your email list? The following are some of the most common warning signs that it’s time to clean up your email list:


Less open rate

By looking at your email marketing metrics, you can tell if your email list needs to be cleaned up. If your email list’s open and click rates have decreased, it’s likely because many of the people on it are no longer interested in what you have to focus on providing. If more people need to open your emails, or if they do open them but don’t click through to your website, you should send that email to somebody else who will. Potential earnings are only recovered if recipients are activating your emails.


Spam Reports

Do you have an excessive number of spam reports? If your email is marked as spam, all your hard work marketing via email will be for nought. This is a major red flag that this person is not on your mailing list.

Spam complaints are recorded by email service providers such as Yahoo and Gmail. If they encounter too many, they may start filtering all of your outgoing emails through a spam filter, regardless of whether the recipient opened them or not. A subscriber may mistakenly mark your emails as spam if they can’t place an early recall of their decision to join your mailing list.


Unsubscribe Rates Are Soaring

Another source of worry is the growing number of people who have explicitly stated they no longer wish to receive your emails. If invalid email addresses are on your list, you can trace them back to where they were initially entered and remove them. You may need to refocus your advertising strategy to get in front of the kind of customers who will find your offerings most appealing.

Generally speaking, it’s a good idea to double-check your email list’s health a few times a year and determine if you’ll benefit from professional email list cleaning services.

To avoid sending to an invalid or outdated list, validate and clean the list before sending emails if you rent a mailing list.


You should clean up your email marketing list when switching from one service to another. It guarantees that your list is entirely untainted before you even begin.

Maintaining a high standard of email hygiene is an absolute requirement if your goal is to grow your company through electronic marketing.

Verify550 is a reliable and trusted email list hygiene services provider that offers clients a wide range of services to keep their email lists clean and healthy. With Verify550, you can be sure that your email list is kept up to date with the latest updates and that any messages that are sent are properly vetted.


Contact now for more info.