Importance Of Email List Validation For B2B Business
Importance Of Email List Validation For B2B Business
You can’t get anywhere with your marketing and sales strategies without first conducting email list validation. The decline of your mailing list is accelerated by infrequent validation. On average, B2B email lists lose 22.5% of their value each year. This means your perfectly crafted marketing message will never make it to the inbox of your ideal client. Each message that fails to reach its recipient costs money and damages your sender’s reputation.
Keeping your B2B email campaigns safe from the impact of mailing list deterioration requires regular list validation and verification. The return on investment (ROI) of your email lists will increase significantly if you take the time to validate and verify each email address. Email validation checks for and fixes these problems right away. It also stops typos and invalid addresses from being added to your database.
Why is email validation important for B2B databases?
One of the biggest threats to the accomplishment of your marketing campaigns is the low percentage of emails that actually make it to the inbox of your target audience.
In addition, the difficulties have multiplied significantly due to the widespread adoption of email marketing tools. Software for email marketing can sort messages into two categories: soft bounces and hard bounces. Direct blocking tools will stop customer campaigns once a predetermined number of hard bounces have occurred. An insufficient percentage of valid email addresses (as low as 3%) can cause delivery to be temporarily suspended using certain applications. However, when a B2B database containing bounces is imported by some tools, the client’s account is automatically blocked. The resultant return on investment in your email marketing campaign will suffer.
Email validation that works effectively can cut your bounce rate by as much as 98% and help you keep your sender reputation high. Avoiding the cost of sending emails to inactive accounts can increase your bottom line. Sending emails to the correct addresses will increase your conversion rate.
How frequently should email validation be performed?
Email validation should be performed at intervals that are appropriate for the campaign’s objectives and the company’s requirements. True, that is also the case. A data aggregator based in the United States was able to create a B2B email database that was 100% accurate and up-to-date thanks to the monthly addition of 150,000 profiles and the ongoing validation, update, and refinement of 50 million records on a real-time basis. Because of the size of the existing database and the need for the business, an automated system for regular email validation had to be put in place.
Assuming you only send a handful of emails each month, your bounce rate should be fine. Invalid email addresses can be deleted. On the other hand, if you only receive one email every four to five months, you should be very worried. Your marketing return on investment (ROI) would suffer as dirty email IDs stayed and grew in your email lists unnoticed.
Using bots and macros for automated bulk email validation, businesses can find email addresses that have gone over the 60-day or 120-day “do not email” threshold. For continued usefulness, such data must be checked by validation tools. More money and assets could be needed to fully implement this. But you can use this information to look at your database and see how old the records are.
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