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Why is email list cleaning and engagement so important?

Why is email list cleaning and engagement so important?

“Email is King” is what most marketers says. According to a 2018 research study conducted by Data Marketing & Analytics, 73% of individuals stated they choose to acquire marketing messages through email.

However how do you ensure your mailing list to be beyond you can manage and when it’s time to use email list cleaning? Is it loaded with outdated email addresses that simply bounce back when you deliver messages? Remember, 2 percent is alarming, so make sure to clean your email list.

The performance and engagement rate of your mailing list are 2 of the main aspects when attempting to figure out the actual value and ROI connected with your mailing list structure and email marketing initiatives. If you have defunct email links and bounce backs, you are not being as efficient as you might be. It also implies that a few of your potential customers are not obtaining your messages.

People change their email addresses for a couple of factors but you may wish to think about a few of the following ideas concerning why you may acquire bounce backs:

Did you provide a method to opt-out? – In some cases you may have a bounce back from an email you sent because individuals blocked your message. Do not take it personally, however ensure you provide a way to unsubscribe from your newsletter. This is demanded by law and is a consideration to all of your customers.

Is your database accurate? – Check your email lists to ensure you have most of the relevant information correct.

Did the customer inform you regarding an email change? – Check your customer support emails and see if the customer notified you of an email address change. If so, then modify it in your email contacts lists for you to use in your upcoming campaign.

Besides each of the points discussed above, we’ve also included nine supplementary techniques for having clean mailing list and enhancing subscriber engagement at the same time.

Review your contacts list

Evaluate your lists and ensure you have updated details of each of your subscribers. If they changed their email address, see to it that you update your mailing list. Also make sure that you don’t have leads who have once unsubscribed from your mailings. Most list hosting providers will instantly provide unsubscribe information and the record of every subscriber on your mailing list.

Through such reporting, you can also remove specific email addresses and leads that you don’t need anymore or those that are invalid email address.

For most high-value leads, you may try to exert an effort to get in touch with the person whose email continues to bounce. Do this by contacting them thru the phone to see if they have changed their email or choose to unsubscribe. This is also an act of professionalism and an excellent way to connect clients that may not have communicated with you beforehand.

Use list cleaning software

One way effective way to eliminate and tidy up email lists instantly and conveniently is to make use of a software service that accomplishes this. This involves a 3rd party service such as email address confirmation which works systematically in cleaning up your email lists by pinpointing any invalid email addresses and removes them.

Quick Action

Another way to clean email list is to follow up on unsubscriber requests instantly. You can create an automated unsubscribe option, but if you don’t possess this, see to it to unsubscribe the individual instantly by yourself.

Sending emails to individuals who have unsubscribed can make them upset enough to flagged your message as spam and drop your newsletters completely.

Ask subscribers what they need

To enhance engagement, ask your customers what they wish to see in your email newsletters and incorporate these factors in your next campaign. Use surveys to accomplish this and give special attention to things customers view as beneficial.

By providing what customers want, you can enhance the rate of engagement and interest in your business and prevent troubling people with information that they do not regard as important.

Clean Email List Weekly.

One more way to make sure your email lists stay updated is to set up fixed time whenever you clean up your email messages weekly. Look at your list and erase contacts that you know are not working and extract your inbox. You may use validate email list free to do this.

Be more productive

While cleaning your list constantly is essential, it’s also important to ensure you are progressing and escalating as much as possible.

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6 Ways To Increase Sender Score Using Free Email Verification Service

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6 Ways To Increase Sender Score Using Free Email Verification Service

Accumulating email addresses is a regular part of the task of every digital marketer, but precisely how do you know if what you are getting is high quality? Even if you gained a new subscriber doesn’t signify that the account is authentic, or that an error didn’t occur. That’s where the significance of a free email verification service comes into play.

If you are not yet familiar with email verification, consider it as a layer of safety and/or security for your email marketing purposes. It helps maintain your email list not to have any inaccuracies, phony and/or short-term email accounts that could affect your deliverability. The last thing you want is to jeopardize your sender score by sending spam or denied by the ESP because of poor quality data.

Sender Score Factors

Your Sender Score is a huge component of your email deliverability. It allows the ISPs to decide if your email messages deserve to land on every lead’s inbox or if you get redirected to the spam folder. The greater your score, the much better placement you secure and the lower your score, the most likely you will get caught in the spam folder.

Here is how verify email tool can help boosts your Sender Score.

1. Eliminates Hard Bounces

A hard bounce is among the main factors your sender score decreases. Hard bounces mainly take place due to the fact that the email address doesn’t exist. Maybe it never existed whatsoever, and you obtained a fraudulent email address, or possibly the account once existed and was eventually deleted by the owner.

It is an excellent habit to clean your email list scrubbed every month to detect old email addresses and eliminate them just before starting your future campaign. It is likewise suggested that you verify each newly obtained email address to avoid inaccuracies and fake accounts from generating additional undesirable hard bounces.

2. Minimizes Spam Complaints

Make sure to have your spam complaint rate to no more than 0.1%, thus this indicates that for every 5,000 email messages delivered you must have lower than 5 spam complaints. Ensure you should be sending out quality material to interested and engaging individuals.

In an attempt to reduce individuals from flagging spam on most of your messages, an email verifying tool such as Verify550 instantly stops email accounts of individuals who have a high rate of marking email messages as spam.

3. Blacklisted

If you end up being blacklisted, this is yet another factor exactly why your Sender Score will deteriorate. Getting pegged on a blacklist will hinder your message from getting acknowledged by the server. Some blacklists are more powerful than others and a few blacklists will instantly de-list you right after a pre-determined period of time.

Exercising good list hygiene and obtaining data from the appropriate resources is essential in reducing the danger of being suspended. Bear in mind that it is also suggested to keep track of your mailing IPs every day to determine if you are blacklisted, this way you can address the problem right before you send your upcoming campaign.

4. Know your data sources:

Not all data sources are likely to be excellent sources. Thus, when you choose partners to collaborate with, you need to watch the quality of data they are providing you. Furthermore, don’t deal with data brokers, typically the data they are marketing has been sold over repeatedly. This indicates you won’t obtain outcomes with the subscribers, and you will also discover stagnant data which results in more threats.

5. Eliminate unengaged users:

Regularly check your list and get rid of unengaged subscribers. It may not be easy to release a data you strive hard to obtain, but unenthusiastic individuals can produce complications. If a user has not opened most of your emails over the last 3 months, then eliminate them from your list. By doing this you are lowering threats of spam complaints and hard bounces.

6. Regular email hygiene with free email verification service:

Real-time email verification is the most effective way to remove negative quality leads at the point of collection. Don’t let flaws and fake contact data slip into your mailing list and create harm. Evaluate your leads at the very start to avoid spam-bots and scammers from penetrating your email list. Also, cleanse your overall list on an every quarter basis to avoid emails that were once good from aging and carrying out damages.

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4 Proven Benefits Why You Must Perform Email List Verification

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4 Proven Benefits Why You Must Perform Email List Verification

Every email marketer has a lot of things to plan and execute in order to make their campaign a successful one. Marketers go to great measures to completely create the best content, make sure email templates are the desktop and mobile friendly, all links are working and lists are effectively segmented. Furthermore, they are accountable for tweaking schedule times and executing A/B testing. While balancing numerous tasks, many email marketers frequently neglect one essential detail just before commencing the campaign and that is email list verification.

Email verification is necessary for campaign deliverability and overall performance. Without it, excessive hard bounces and/or complaints can generate every marketer’s worst fear. Failing to verify your email data on top of your marketing campaign is the same as leaving your doors and windows open in a poor neighborhood, particularly if you are dealing with data brokers or purchasing traffic to your website. Here are 5 astounding factors why mailing list cleaning is important for your marketing campaign.

Enhance Deliverability Rate

Deliverability rate has been an important factor for the effectiveness of an email marketing campaign. It is deceiving to claim that well-maintained lists provide a 100% deliverability rate, however, it will certainly enhance your deliverability rate significantly. Also, as soon as you have identified any poor entries in your database, you can eliminate them with using verify email list services like ours.

Maintain and Boosts Sender Reputation

The reputation score or feedback loops is/are a crucial element for the majority of the major ISPs (Internet Service Providers). Mailbox providers observe your reputation score and determine if your messages divert to the inbox or spam folder. Sending out messages to poor lists will minimize your reputation score and have a negative impact on your email marketing campaign.

Lower Bounce Rate

The bounce rate is an important warning showing the overall condition of your email list. Cleaning email lists help keep your bounce rate minimal by getting rid of the non-working, suspended and/or invalid emails that are accountable for the majority of hard bounces and recognizing dangerous ones that might result in extra hard or soft bounces.

If your bounce rate exceeds 3 to 5%, you will instantly experience a negative influence on your deliverability and inboxing rates. With 8 to 10%, your delivery rates will begin to plunge drastically.

Prevent Excessive Costs

Beginning your email marketing campaign without using any best email validation service practices implies investing in larger strategies for inaccessible clients. And larger plans include greater costs. Email list verification, in that sense, is not an extra cost. Over time, it will take full advantage of your benefits.

Cleaning your email list brings instant beneficial outcomes. It carries greater results on the energy, creativity, time and money you spent on your mailing campaigns. The unfavorable effects of poor data are advancing, so don’t hesitate until you notice the deterioration.

Perform an email list cleaning immediately or prior to your next email campaign to prevent much greater problems in the future.

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5 Most Useful Benefits of Email Verification Services

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5 Most Useful Benefits of Email Verification Services

Establishing mailing lists and using email marketing to draw in more visitors and get more sales might, seem like a fast procedure. However, it isn’t as simple as it appears. Sending out spam emails with recurring or ineffective details can trigger a huge predicament for your company.

Here is exactly where email verification services like Verify550 comes into action. These services performs an extensive scan on your mailing lists, identify broken emails and delete them from your email lists.

Here are a few significant benefits of using an email checker to improve your email lists.

Protects the Accuracy of the Marketing Campaign

Your email marketing only becomes effective if you deliver suitable messages to the proper people. Otherwise delivering large amount of messages to irrelevant person may waste your funds and generate no value in return.

An email checker validate email list free and verifies if all addresses in the mailing list are active. Thus, helps you save large amount of money and effort.

Reduces The Bounce Rate

Email bounces can occur if the emails you send fails to deliver. Email checkers scans the mailing list and leaves only the ones that are completely valid and ready to engage in your messages.

A verify email address won’t have any bounces when you send a message to the recipients, this likewise saves money and time.

Clear Overview

Everything becomes clear when only active email addresses are in your mailing list. After all messages sent, you’re left with precise data to analyze, test and fix your marketing campaign to get more results quick.

A huge advantage of cleaning email lists is that you will realized that each response you get is authentic and there no inactive emails involved. Additionally, you can change your content to entice more customers if the existing content.

Enhances ROI

ROI or return on investment – is the net profit you generate versus the money you’ve spent in any specific investment.

To verify an email address using an email checker before delivering the messages lets you send fewer emails; thus you’re currently using less money than you would otherwise. Sending out targeted emails likewise enhances your opportunities of having more sales, and thus your ROI increases eventually.

Refrains Large Fines

Just before launching an email marketing campaign, you must register your email with an ESP (email service provider) to have an appropriate platform and the legal right to deliver marketing emails in a mass quantity.

If the campaign is triggering hard bounces, or receiving negative responses — your ESP may warn you one or two times just before lessening the service entirely and even penalizing you for any harm caused to their servers as a result of those bounces.

Thus, it is far better to maintain a hygienic mailing list to check email address often, this will help you to stay clear of warnings, penalties, and consequences.

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Learn How An Email Validation Service Can Help Clean Your Email List

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Learn How An Email Validation Service Can Help Clean Your Email List

Obtaining a mailing list will cost a lot of money. They can be very expensive and might eat most of your earnings. Additionally, as your mailing list increases, so do the expenses from the email list provider; and more people sign up to your mailing list, you need to ensure that all emails leads are qualified. That’s why an email validation service, like ours, is important.

If you are in the eCommerce industry and have several email address lists with open rates around 10 to 17%, it means that out of your whole mailing list, only around 1/3 of your subscribers open and engage with your messages, let alone click your “call-to-action” button.

Simply put, email address validation service is a tool that assists email list owners to clean up their email list. They oversee your email list through an algorithm of checks to determine if the email addresses on your list are either high-quality or a low-quality.

These low-quality email addresses can trigger a great deal of trouble and can even affect your budget. Your email list will most likely costs money based on the amount of emails that are subscribed to your mailing list or the number of messages you dispatch to your list or if you’re sending them out to addresses that are neither receiving them nor opening them, thus you aren’t going to obtain any return on investment (ROI) from those addresses. It’s just excessive money you’re wasting.

Email verification services are a beneficial tool to manage your email lists regularly, by simply maintaining email hygiene. They’ll let you identify any dangerous emails on your list, so you can remove them and just keep the good ones.

The procedure that email address validation undergo to figure out which email addresses are low-quality and which are high-quality is complicated, however here’s a simple breakdown:

Syntax Checks: Email verifiers locates addresses that have been typed incorrectly, for instance, youremail@gnail.con
Domain Checks: Pinging email domains to make sure that they’re valid.
Catch-All Checks (roles): Searching of catch-all addresses like info@domain.com or hello@domain.com since some might be a spam or came from an inbox that does not get examined frequently. Catch all addresses can be an admin server setting too.
Disposable Address Checks: Some individuals use disposable emails that turns into an invalid one after a short amount of time.
Spam Trap Checks: Some free email address validation services also checks any email address that are deliberately designed by email services to put in email lists sold on the illegal market to locate people who buy email lists to spam the addresses on that said list. In some cases, these spam trap addresses will wind up on your email list because a person purposely subscribed them to have your account banned by your email service provider under the presumption that you’ve bought an email list from the illegal market.
Blacklist Checks: Email verifiers will likewise look for blacklisted email addresses which are normally use to spam email addresses.

Upon relying on email validation service, they may also perform more verification checks if needed. A good email validation service can help save you time and money. Every email marketing practitioner should have a company like us.

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The Importance Of Regular Email Verification Practice

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The Importance Of Regular Email Verification Practice

Gathering email addresses is a common role of an email marketer, however, how can you determine if you are getting a high-quality lists? Even if you obtain a new subscriber, it does not indicate that the account is authentic, or that if an inaccuracy did not take place. That’s precisely where the significance of email verification services comes in.

Invalid and poor data is usually the common problem that most email marketers struggles from. By distinguishing and invalid or harmful emails; the best email validation service lets email marketers acquire qualified leads, increase inbox placement and boost deliverability.

Deliverability: Sender Score Aspects

Sender Score plays a huge impact on your email deliverability. It allows the ISPs to verify if your messages deserve to be in the recipient’s inbox or if you been directed to the spam folder. The greater your score, the better placement you can acquire and the lesser your score, then most likely you will get trapped in the spam folder.

Here is the way email verification can enhance your Sender Score.

1. Removes Hard Bounces

Hard bounced emails is among the main causes as to why your sender score decreases. Hard bounces mainly take place because the email address does not exist anymore. Maybe it never existed at all, and you obtained a delusive email address, or maybe the account once existed and was eventually closed down by the user.

Cleaning email every 3 months is an excellent practice that must be performed to find any outdated email addresses and eliminate them just before your upcoming campaign.

It is also suggested that you verify newly obtained email address to avoid inaccuracies and fake accounts from generating even more undesirable hard bounces.

2. Decreases Spam Complaints

Spam complaint rate should be lower than 0.1%, this means that for each every 5,000 email messages delivered you must have no more than five spam complaints.

In an attempt to reduce users; hitting spam on your email, the email verification tool Verify550 instantly flags any users who have a high rate of marking emails as spam.

3. Blacklists

If you end up being blacklisted, this is yet another reason as to why your Sender Score deteriorate. Getting placed on a blacklist will stop your message from being acknowledged by the server. Some blacklists are powerful than others and some of them will instantly de-list you right after a pre-determined time.

Performing good email hygiene and obtaining data from an appropriate source is essential to reduce the threat of being blacklisted. Remember, it is also advised that keep track of your mailing IPs every day to determine if you have become blacklisted; and try to have it solved just before you dispatch your upcoming campaign.

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Email Validation Services Can Help Improve List Hygiene

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Email Validation Services Can Help Improve List Hygiene

Email marketing has lots of benefits for almost all types of businesses. Having a huge number of mailing list can do an amazing work in terms of promoting your business through email messaging. Many marketers keep email addresses in their database for hot and cold leads, and existing customers, however not all of those addresses in the mailing list is 100% accurate and valid.

This means that you will have a hard time seeing progress in your campaign, plus, you are wasting your budget and efforts in messaging a a ton of invalid email addresses.

If you stay updated on the latest email trends and continue to be successful in your campaign, it is the right time that you use email list validation services.

Email validation is an approach of examining if the email address is valid and real. It is a fast and simple procedure to figure out if an email address can be use to successfully deliver your messages.

To verify email address differ based upon which method you use of and also which technique you choose in validating if an email address is real and valid. Here are the steps:

A person types their email address inside the form.
The person is requested to verify their email address, in some cases by typing it twice to ensure there are no typos.
Captchas and other on-page styles could be used to lessen spambots.
The system will start to verify an email address right after the form has been completed. It will thoroughly examine if the address is real by using an innovative type of modern technology that checks if it is issued by DNS and SMTP.
It will ask the people to opt-in twice by sending a verification link to verify if the address is actually available.
Once the system is done validating the address and has been confirmed that it is not valid; thus it won’t be added to your mailing list.

Verify an email address services work to enhance the accuracy and reliability of new email addresses being added to your mailing list; thus helping resolve the issue of point-of-capture inaccuracies.

Once you’ve verified your existing list, you can execute a procedure to validate every single new email address just before you send a message to it. Using an email list validation service can check email address you have accumulated through this technique, avoiding you from including a void email address to your list, and securing your reputation and deliverability.

Point-of-capture verification not only can help prevent hard bounces and spam traps but accumulating the accurate address indicates you can set up an instant relationship with your customer, strengthening their preliminary communication with your brand and enhancing their whole experience.

How Companies Benefit from Bulk Email Confirmation?

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How Companies Benefit from Bulk Email Confirmation?

Both consumers and marketers depend on emails to serve as a primary way of communication to supply them with relevant information needed. This is why email marketing is very essential for businesses, either big or small.

Email marketing is the main way to encourage traffic, boost engagement and generate business. However, there are instances wherein this strategy is not working and gives you unfavorable results. There could be numerous reason, but the main transgressor might be the quality of your email lead contacts or subscribers.

If your mailing list is full of spam traps, incorrect or role-based ones, thus your email deliverability will suffer as well your email marketing ROI. This, therefore, demands the use of email address confirmation.

Email Confirmation or verification begins by examining if the syntax of the email address is genuine.

Here are samples of invalid syntax are:

Name [at] domain [dot] [dot] com: Incorrect syntax because of the 2 dots.
Name [at] domain [dot]: TLD is missing, e.g. -com or -org.
Name [at] domain [dot] com: There is an extra space between someone and [dot \.
Namedomain [dot] com: “@” sign is missing out.
Name [at] domaincom: The “Dot” missing between domain and extension -com.

Afterward, the email verifying tool checks if the domain is accurate. As soon as that is identified as a working email, high-level technical procedures commence. They determine the credibility of the email addresses.

After the verification process finishes, the tool will display the final results. Each email address verified is grouped under categories like Accept-All, Safe to Send, Free Service, Role-based, Disposable, Invalid and so forth.

Based upon the results, you can choose how you wish to deal with the email addresses like quarantine them, delete them or proceed to send out emails to these addresses.

Bulk Email List

Clean email lists, is the procedure of sending a mailing list or contents of a database to be verified simultaneously, allowing you to purge undesirable, non-active or phony email addresses from your lists. Lists can be loaded manually for clean-up or transmitted through API integration, both as needed or at routinely scheduled intervals. When the validation process is complete, it is normally possible to download all final results in usual file formats (.csv, .xls or .xslx).

Validate email list free services, deals with a huge number of email lists effortlessly, that is why its scalable assistance is suitable for large companies as same as for smaller ones or upstart blog.

If you clean up email list and validates them in realtime as they loaded up by means of API, that’s fantastic. However, we still highly advise cleaning your entire list approximately twice per year to keep your delivery status from going down to unacceptable levels due to list worsening outcomes. Numerous companies choose to perform this procedure more often, especially before sending out any significant email message interactions.

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Email Hygiene: How Email Hygiene and Verification Works

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Email Hygiene: How Email Hygiene and Verification Works

Email Validation and consistent email hygiene is an essential aspect of an ideal email marketing approach.

This will help you to avoid falling into spam traps that might stain your reputation as an email marketer.

If you are an email marketer, having a poor sender reputation indicates that your messages will never be able to reach the inbox. Hence, resulting in loss of money, time, and effort.

Every email marketer must:

Built a great relationship with the Internet Service Providers (ISP) and Email Service Providers (ESP), furthermore
To have your email messages get through the recipient’s inbox.
Obtain a strong deliverability rate.

Here’s how email verification and data hygiene really works.

Spam Trap

A spam trap is an email address used to reveal wrongful senders who include email addresses in their lists without the owner’s consent.

Harmlessly as it may seem, these kinds of traps do not simply recognize harmful email senders; they even reveal marketers who aren’t practicing adequate management over email authorization and list management strategies.

Spam trap emails could be acquired on public directories, which may wind up to your CRM and induce 2 harmful effects:

Your ISP sets out a hard bounce and you are given the chance to eliminate the e-mail address out of your list long before it gets announced as spam.
Your “sending domain” is banned by email providers.

None of these two scenarios benefits your online reputation, open rate, deliverability, click rate or conversion rate. And even a slightly poor email sender reputation may still result in some messages to get instantly delivered to spam.

This causes a bad effect and eventually, you’ll be banned. Having merely 1 percent of “harmful” emails on your list can lessen your deliverability by more than 10 percent.

Email Hygiene and Verification

Email verification is a service that detects potential spam traps and various other email address inconsistencies right before they are warned by both Internet Service Providers (ISPs) or Email Service Providers (ESPs) and cause permanent harm to your reputation.

An Email Validation service provider uses an advanced email verifying tool to search for syntax consistency. Compared to common free email list validation, their method goes through Javascript and carries out advanced, multi-layer examination and elaborate algorithms to find problematic email addresses.

Email list verification providers make use of this data to foresee the possibility that an email might return as a hard bounce. Each email that has gone through this system is analyzed using a scoring method and other 30 different diagnostic systems. If an email is questionable, it is immediately removed from the list for assessment and the system either automatically changes the syntax errors, or the marketers will remove the suspicious email out of their list.

The scoring procedure also acts as a warning if an email is active but has not been interacting with your messages for a very long time. This also helps the marketers to maintain list hygiene.

Email Verification Service Free Includes:

Determining void email formats
Capturing and fixing misspelled emails
Making sure the best precise condition of each email domain
Figuring out if each email will deliver, hard bounce or soft bounce
Revealing if an email address is still active

In short, Email Validation assists marketers to clean their email lists to enhance deliverability, assisting them to interact effectively with the customers.

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Why You Need To Do Email Validation And Verification API?

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Why You Need To Do Email Validation And Verification API?

A regular data hygiene and email validation api is a vital part of email marketing strategies. That is because preserving a strong relationship with Email Service Providers and Internet Service Providers is quite challenging.

Moreover, it is not easy to be able to make it to the receiver’s inbox and obtain a high deliverability rate. Regardless of how organic you have acquired your email addresses and abide by the rules of email marketing, there is still a chance that you might be a victim of spam traps. With this spam traps, the complaint rates, and bounce rates

Having a poor sender status indicates that your messages might not reach your recipient’s inbox, therefore there is a big chance of losing money, time and customers.

How email verification API and data hygiene works:

Email Verification API

Verify550’s email validation service recognizes different kinds of email addresses issues and flags them before it harms your reputation as a sender. We verify email address api using an in-depth layer of test algorithm, running various examinations to see if an email address is valid, owns by a real person, and accepts mail.

Here are the procedures in checking the validity of an email address:

DNS validation, including MX record lookup
Syntax verification
Detecting Disposable email address
Misspelled domain detection
Availability and SMTP connection checking
Temporary unavailability detection
Catch-All testing
Checking Mailbox existence
Detecting Greylisting

There are 2 ways to verify an email address. Either which type of approach you prefer will rely on how fast you need the results and the level of verification you want to receive.

Using verify email address api to validate emails in real-time as you catch them on your site.
Present a complete list for group processing, download the results and add the non-working emails to an elimination list.

The outcomes of not managing email database properly includes:

Increased marketing expenses
Revenue Loss
Sales incompetence
Poor customer background
Harmed sender reputation

It is essential to remember that email list validation is not a one time fix even if it can help avoid any negative results. Having regular list hygiene is important to shun any damages to your reputation as a sender.

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