email list scrubbing Archives

Pristine Inbox: The Ultimate Guide to Email List Cleaning

Business , April 11, 2023

Pristine Inbox: The Ultimate Guide to Email List Cleaning

Email marketing can be a great way to reach your audience, but it’s important to keep your email list clean and up-to-date. A cluttered and outdated email list can lead to lower engagement rates, higher bounce rates, and even damage to your sender reputation. That’s why email list cleaning is essential for any email marketer. In this article, we’ll guide you through the process of email list cleaning and explain why it’s so important.

What is Email List Cleaning?

Email list cleaning, also known as email verification, is the process of removing invalid, inactive, or incorrect email addresses from your email list. This process ensures that your emails are only delivered to valid and engaged subscribers who are interested in your content. By removing invalid email addresses, you can improve your email deliverability, open rates, click-through rates, and conversion rates.

Why is Email List Cleaning Important?

There are several reasons why email list cleaning is important for your email marketing campaign. First and foremost, it helps you maintain a high sender reputation. Internet Service Providers (ISPs) and email clients like Gmail, Yahoo, and Hotmail use various algorithms to determine whether your email is spam or not. If you send emails to invalid or inactive email addresses, it can harm your sender reputation and affect your email deliverability. This means that your emails are more likely to end up in the spam folder or get blocked altogether.

Secondly, email list cleaning can help you save money on email marketing. Most email marketing platforms charge based on the number of subscribers you have. If you’re paying for invalid email addresses, you’re essentially wasting your money. By removing these invalid addresses, you can reduce your email marketing costs and focus on engaging with your real subscribers.

Thirdly, email list cleaning can help you improve your engagement rates. When you send emails to invalid or inactive email addresses, your engagement rates are likely to suffer. This can negatively impact your email marketing campaign and make it difficult to achieve your marketing goals. By removing these addresses, you can focus on engaging with your real subscribers and improve your engagement rates.

How to Clean Your Email List

Now that you understand the importance of email list cleaning, let’s walk through the steps of cleaning your email list:

Step 1: Identify invalid email addresses – The first step is to identify invalid email addresses in your email list. This can be done manually or by using an email verification service like Verify550.com. These services use various algorithms and techniques to identify invalid email addresses, including syntax errors, domain errors, and email address format errors.

Step 2: Remove invalid email addresses – Once you’ve identified invalid email addresses, the next step is to remove them from your email list. This can be done manually or by using an email marketing platform that supports email list cleaning.

Step 3: Re-engage inactive subscribers – After removing invalid email addresses, you should focus on re-engaging inactive subscribers. This can be done by sending a re-engagement email that asks subscribers if they’re still interested in receiving your emails. If they don’t respond, you can remove them from your email list.

Step 4: Maintain your email list – Finally, it’s important to maintain your email list on an ongoing basis. This means regularly removing invalid and inactive email addresses and keeping your list up-to-date. By doing so, you can ensure that your emails are delivered to engaged subscribers who are interested in your content.

Email list cleaning is an essential part of any email marketing campaign. By removing invalid email addresses, you can improve your email deliverability, save money, and improve your engagement rates. If you’re not sure how to clean your email list, consider using an email verification service like Verify550.com. With their advanced email verification algorithms and expert customer support, you can ensure that your email

Don’t Let Your Emails Get Lost in the Crowd: The Benefits of Email List Cleaning

Business , April 6, 2023

Don’t Let Your Emails Get Lost in the Crowd: The Benefits of Email List Cleaning

In the world of email marketing, it’s all about standing out from the crowd. But how can you do that when your emails are getting lost in a sea of cluttered inboxes? The answer is simple: email list cleaning.

Email list cleaning, also known as email list scrubbing, is the process of removing inactive or invalid email addresses from your email list. This may seem like a small task, but it can have a big impact on the success of your email marketing campaigns. Let’s explore the benefits of email list cleaning and how it can help you stand out from the crowd.

Improved Deliverability

One of the biggest benefits of email list cleaning is improved deliverability. When you send emails to inactive or invalid email addresses, they bounce back as undeliverable. This can harm your sender reputation and lead to your emails being marked as spam. As a result, your emails may be blocked by ISPs and other email providers, resulting in lower deliverability rates.

By removing inactive or invalid email addresses from your list, you can improve your sender reputation and reduce your bounce rates. This will increase your chances of your emails reaching your subscribers’ inboxes, and not their spam folders.

Higher Engagement Rates

Another benefit of email list cleaning is higher engagement rates. When you send emails to uninterested or non-existent recipients, they are unlikely to engage with your content. This can lead to lower open rates, click-through rates, and ultimately, lower conversion rates.

By removing inactive or unengaged subscribers from your list, you can increase your engagement rates. You’ll be sending your emails to a more targeted audience that is more likely to engage with your content. This can lead to higher open rates, click-through rates, and ultimately, higher conversion rates.

Cost Savings

Email list cleaning can also help you save money on your email marketing efforts. Many email marketing platforms charge based on the number of subscribers you have on your list. By removing inactive or invalid email addresses, you can reduce the size of your list and potentially save money on your email marketing costs.

In addition, by targeting a more engaged audience, you can improve the ROI of your email marketing campaigns. You’ll be sending your emails to subscribers who are more likely to convert, which can result in higher revenue and lower costs.

How to Clean Your Email List

Now that you understand the benefits of email list cleaning, let’s explore how to clean your email list.

Identify inactive or unengaged subscribers: Use your email marketing platform’s reporting features to identify subscribers who haven’t opened or clicked on your emails in a while. You can also identify invalid email addresses by monitoring bounce rates.

Segment your list: Create segments of your list based on engagement levels. This will help you target your email campaigns to specific audiences.
Send a re-engagement campaign: Before removing inactive subscribers from your list, try sending a re-engagement campaign. This can encourage subscribers to engage with your content and help you retain subscribers who may have lost interest.
Remove inactive or invalid subscribers: After sending a re-engagement campaign, remove subscribers who still haven’t engaged with your content or have invalid email addresses.
Regularly monitor and clean your list: Make email list cleaning a regular part of your email marketing strategy. Regularly monitoring and cleaning your list can help you maintain a healthy subscriber list and improve your email marketing ROI.

How Verify550.com Can Help

If you’re looking for a reliable email verification service to help with your email list cleaning efforts, Verify550.com is a great option. Verify550.com offers a variety of email verification services

Unsubscribe, Please: How Email List Cleaning Can Boost Your Email Marketing ROI

Business , April 4, 2023

Unsubscribe, Please: How Email List Cleaning Can Boost Your Email Marketing ROI

Are you tired of sending emails to uninterested or non-existent recipients? Are you frustrated by low engagement rates and high bounce rates? It may be time to clean up your email list with email list scrubbing.

Email list scrubbing is the process of removing inactive or invalid email addresses from your list. By doing this, you can reduce your bounce rates, increase your open rates, and ultimately boost your email marketing ROI. Let’s explore how email list scrubbing can benefit your email marketing strategy.

Improved Deliverability

One of the biggest advantages of email list scrubbing is improved deliverability. When you send emails to inactive or invalid email addresses, they bounce back as undeliverable. High bounce rates can harm your sender reputation and cause your emails to be marked as spam. This can lead to your emails being blocked by ISPs and other email providers, resulting in even lower deliverability rates.

By removing inactive or invalid email addresses from your list, you can reduce your bounce rates and improve your sender reputation. This will increase your chances of your emails reaching your subscribers’ inboxes, and not their spam folders.

Higher Engagement Rates

Another benefit of email list scrubbing is higher engagement rates. When you send emails to uninterested or non-existent recipients, they are unlikely to engage with your content. This can lower your open rates, click-through rates, and ultimately, your conversion rates.

Cost Savings

Email list scrubbing can also help you save money on your email marketing efforts. Many email marketing platforms charge based on the number of subscribers you have on your list. By removing inactive or invalid email addresses, you can reduce the size of your list and potentially save money on your email marketing costs.

How to Clean Your Email List

Now that you understand the benefits of email list scrubbing, let’s explore how to clean your email list.

Segment your list: Create segments of your list based on engagement levels. This will help you target your email campaigns to specific audiences.
Send a re-engagement campaign: Before removing inactive subscribers from your list, try sending a re-engagement campaign. This can encourage subscribers to engage with your content and help you retain subscribers who may have lost interest.
Remove inactive or invalid subscribers: After sending a re-engagement campaign, remove subscribers who still haven’t engaged with your content or have invalid email addresses.
Regularly monitor and clean your list: Make email list scrubbing a regular part of your email marketing strategy. Regularly monitoring and cleaning your list can help you maintain a healthy subscriber list and improve your email marketing ROI.

How Verify550.com Can Help

If you’re looking for a reliable email verification service to help with your email list scrubbing efforts, Verify550.com is a great option. Verify550.com offers a variety of email verification services to help you clean your email list and improve your email marketing ROI.

Email List Scrubbing: How to Keep Your Database Clean and Effective

Business , November 11, 2022

Email List Scrubbing: How to Keep Your Database Clean and Effective

To improve campaign results and your sender reputation with ISPs, you can use a procedure called “email list scrubbing,” in which inactive or spammy subscribers are removed.

When cleaning your inbox, you may want to delete the following types of contacts:

Squandered email addresses
Passive participants (with low open and click-through rates)
Duplicate electronic messages
People who consider your emails spam
Bad email addresses that result in bounced messages
The value of email cleaning

ISPs track metrics such as bounces, blockages, and spam reports in order to assign you a “sender score.” A low sender score is likely if your email opens and clicks are extremely low and your bounce rates are high.

Your email domain being blacklisted is the worst possible outcome. Scrubbing your mailing list allows you to do the following:

Boost your emails’ open and click rates while decreasing the number of spam complaints you receive.
Fix the problem of emails not being delivered.
Improve the sender’s standing (score).
Spend less on each advertisement and see a greater return on your investment.
You can keep creating successful email marketing campaigns for your audience if you keep your email list clean.

When should email lists be cleaned?

How often you send out emails and what industry you’re in will determine this. It’s simply not feasible to clear your lists more frequently than once a year if you run a seasonal business. Find out how active your audience is during peak hours to learn if you need to clean up their email addresses.

But if you run your advertisements more regularly, say twice or three times a week, you’ll have a huge volume of data to compare against. A list cleaning is a good idea at least once a year, but the more emails you send, the more data you’ll have to work with.

Issues to think about before deleting emails

Before you start cleaning your list, you should look into other possible reasons why your emails aren’t doing well.

Bounces

Before you start clearing your list, you should look into other possible reasons why your emails aren’t doing well.

Does your inbox keep becoming full because of some technological issue? Can that be fixed without causing you to lose any useful connections?

Email clients

This could indicate that the client in question is deliberately ignoring your messages or is moving them to the spam or trash folders. In order to troubleshoot this, you may need to contact the email client’s support staff.

Creating Lists and Getting Permission

This could be an indication that the client is intentionally ignoring your messages or moving them to their spam or trash bins.

How the email addresses were obtained and sorted into lists or categories is another thing to think about. Have you made it possible for your contacts to manage their subscriptions to various email lists? Perhaps they are only interested in receiving emails about products and services and not general marketing material.

And most crucially, did you get double opt-in permission to send emails? There is a greater possibility that your email may be caught as spam if you haven’t obtained permission from your contacts to send them emails. ISPs use these addresses to track down senders who aren’t keeping up with list hygiene, despite the fact that they look identical to everyone else’s.

Those who have been inactive as clients

When unsubscribing paying clients from your email list, proceed with caution. The recommended step here is to categorize consumers according to the stages of the product life cycle and then create a list of “inactive customers.” Your yearly plan consumers may not see the value in seeing your emails if they aren’t receiving frequent updates about their account.

You can choose to stop sending emails to these clients at any time, but if you want to take a more tailored approach, you might set up an automated email to be sent to them right before the end of their active subscription period outlining any major updates or plans they may be interested in.

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If you are looking for a free email list hygiene services, you have found it! Verify550.com offers the most comprehensive free email list hygiene service available online. We help companies keep their email lists clean and up-to-date. We also provide a great customer experience by giving users the ability to edit their own data, add new contacts, and delete contacts from their database.

If you are looking for a way to improve your company’s email marketing strategy and make sure that your campaigns reach only the people who want to receive them, then this is the right place for you.

Contact now for more info.

5 Step-By-Step Guide On How Email List Scrubbing Works

Business , September 23, 2022

5 Step-By-Step Guide On How Email List Scrubbing Works

Email list scrubbing is a way to keep your email database healthy by extracting inactive contacts. Getting rid of these dormant contacts increases the likelihood that you’ll receive the messages that matter to you.

What are the benefits of cleaning your email list?

HubSpot reports that 35% of all marketers send customers between three and five emails weekly. However, you can only know for sure if the individuals on your list choose to receive those 3-to-5 messages. Because of this, you probably already have some dormant email addresses on your list. You can use an email cleaning tool to ensure that only those interested in receiving your emails remain on your contact list.

Here are the most important reasons you should clean up your email list. Using this method, you can:

email only active subscribers
raise your click-through and open rates
reduce email bounces and spam.
boost conversions and lead quality.

Every six months, you should remove people from your mailing list. This can help your emails get delivered and improve your reputation as a sender by lowering the number of spam complaints and unsubscribes and raising the number of opens and clicks.

Here’s a step-by-step guide to cleaning up your email list.

1. Identify unhappy subscribers

Identifying recipients who don’t respond to your emails is the fundamental and most crucial step. You can consider inactive subscribers who last opened an email in three to six months. This is especially useful if you send frequent emails to your audience.

2. Remove inactive contacts

Once you know who are the inactive users, you can take them off your list of active users or do a segmentation.

3. Verify your mailing lists

The email verifier offered by Verify550 is a tool that helps marketers confirm the accuracy of user email addresses. It aids in list hygiene, brand protection, and avoiding the spam box. An email verifier simplifies filtering out invalid or incorrect email addresses.

It’s possible that the user switched email providers, made a new account, or the domain is down for the time being. When a mailing list is sent to an email verifier, it checks for duplicate addresses and removes them automatically. Then, it examines each email address on the list to ensure it follows the correct syntax. It also checks that the lessons are valid by providing that their domains and servers work.

4. Send an email to reconnect.

To re-engage subscribers who have not interacted with your business in some time, you can send them a personalized, targeted email. Some of your inactive contacts can be won back by simply reiterating the benefits of doing business with you. By sending a re-engagement email, you can provide your audience multiple options. For example, they can keep receiving campaigns from you or unsubscribe.

To give your subscribers some say over how often they receive emails from you, you can allow them to set preferences. Users who have signed up for your list will look forward to receiving your messages.

You can create a series of “re-engagement” emails to get back in touch with your readers. If you have been waiting to hear from your subscribers for a while, send them a friendly reminder to tell them how much you miss their open rates. Please provide the best article to encourage them to stick with the brand. Customers will see that your business values them if you do this.

In your second attempt to get their attention, send out a survey. You can use this information to learn more about your customers’ likes and dislikes. Your customers will receive more valuable communications from you as a result.

If your subscribers still need to find your first two email campaigns interesting, your third and final attempt to re-engage them is in the third email. Incentives such as free shipping or a gift will keep them returning for more.

5. Remove inactive subscribers

Inactive contacts are no longer required for any campaign, but keeping their information on hand is still a good idea. A platform, a database, or even a simple spreadsheet could be used to store this information.

Even if you run a fantastic email campaign with amazing deals, some of your subscribers will eventually stop reading them. Some unsubscribe because they no longer find your products helpful or sign up solely to take advantage of a promotional offer. So, the best way to keep emails from being labelled as spam is to follow best practices.

Verify550 is one of the most reliable and affordable email validation service. We Verify your database, ensuring that all of your list members are real people, not bots. This makes it easier for you to manage your list, and keeps your email lists free of spam. Verify550 is the best way to go if you want to have a clean, verified email list.

Contact now for more info.

Why And When Should You Do Email List Scrubbing?

Business , August 26, 2022

Why And When Should You Do Email List Scrubbing?

Do you recall the last time you implemented email list scrubbing? Your email list is another part of your home that could use a good spring cleaning along with your clothes and furniture.

We’d like to believe that our email lists don’t lose 20%-30% of their members yearly, but the reality is more like a 10%-20% annual loss. Each year you might see twenty-five percent of your list-unsubscribe, raising your bounce rate (or even worse, sending your messages directly to the spam folder)! Successful email marketing campaigns recognize failures and move on to focus on the most engaged subscribers.

Although cleaning your mailing list is crucial, there’s no need to feel guilty if you’ve never done it before. Everybody has to start somewhere, so let us be the ones to help you navigate your first time scrubbing emails. Let’s talk about why it’s crucial for your company to clean up its email list, how you can tell when it’s time to start, and what you can do to end up with a better list of email contacts.

Stop worrying about your business’s email marketing strategy and concentrate on cleaning up your email list. I say, “Shall we?”

Reasons Why You Should Clean Your Email List

The significance of cleaning email lists. This may seem silly, but if you want to ensure that your campaigns reach a responsive audience, you need to clean up your email list, which is what email scrubbing does.

However, the advantages of email list scrubbing go far beyond just removing inactive subscribers. Firstly, it can help you get better open, response, and bounce rates in your email marketing without additional work. Reduce the number of dormant subscribers to focus on the people most likely to engage with your email marketing campaigns.

Furthermore, cleaning your email list will reduce the percentage of your campaigns that are marked as spam. If you have an active subscriber list, you can learn more about the success of your email campaigns and potentially reduce the number of spam complaints you receive.

Let’s assume, however, that even after you’ve cleaned up your email list, your campaigns need to produce the results you’d hoped for. You can now start with a blank slate when revising your current strategy, free from the distraction of dormant subscribers.

Finally, cleaning your email list can help you save money if your company pays for email marketing services. Marketing firms and agencies often use the number of people on a client’s email list when determining how much money to charge for their services. You can reduce your spending on marketing services by focusing solely on your list of active subscribers.

You probably didn’t expect that cleaning up your email lists would positively impact your company. But in due time, cleaning your email list is something you should do only when it’s necessary. When is it best to start scrubbing, then?

How Often Should You Clean Your Email Database?

There are many advantages to cleaning your email list, but only if you do it when it’s most effective. You want to get the most out of your email list scrub, but if you do it before it’s ready, you will see different results. So, how can you tell if your mailing list is healthy or if it can be “scrubbed”?

Substantial drops in open and click-through rates are the earliest warning sign of a potentially dangerous subscriber list. Variability is expected, and a slight drop could be attributable to anything from email strategy and send times to weather changes. However, if your open rates are falling or staying low, you’re likely sending emails to inactive subscribers.

You should pay attention to your email list if you notice an increase in hard bounces. In the case of a hard bounce, the email is returned to the sender because the recipient’s account is no longer valid or accessible. A hard bounce indicates that the recipient’s inbox is complete, and the sender should remove the address from their subscriber list.

After doing these things, you can get into a more detailed analysis by looking at specific email campaigns. The spam complaints and low click-through rates for particular email campaigns allow you to purge subscribers who are no longer relevant to your business or have lost interest in your content.

For the necessary adjustments to be made on time, you must know when to begin cleaning your email list. This background information makes it time to clean up your email database.

If you’re tired of dealing with spam and invalid emails, you need Verify550’s email scrubbing service. With a verified list of top email recipients, we can quickly identify and remove any invalid or spam messages from your inbox.

Contact now for more info.

Email List Scrubbing for the Busy Marketer

Business , July 7, 2022

Email List Scrubbing for the Busy Marketer

Smaller email lists with highly engaged subscribers will always outperform larger lists with inactive members.

In this article, we’ll talk about how important it is to email list scrubbing service, how often you should do it, and the best ways to do it.

Reasons to get rid of email subscribers:

Cost: Each user incurs a fee. Every single person that signs up to your mailing list costs money. The cost of using a service like MailChimp, where one subscriber can belong to several different groups, can increase dramatically if you use this strategy with the same subscriber.
Precise Reporting: Increases the reliability of your engagement metrics (e.g., if 50 percent of your list isn’t receiving your emails, your data on what’s working and what isn’t will be completely incorrect).
Deliverability: You increase the likelihood that your entire list will be flagged as spam by ISPs! Bounced emails are marked as spam by ISPs, and all major email clients use them as a spam signal. Sending messages to inactive accounts will cause your mailing list to be marked as spammy. As a result of these complaints, your email provider may decide to remove your list from circulation.
How often should my list be cleaned?

Typically, you may expect between a quarter and a third of your list to churn (decrease) each year. Some of these figures will consist of those who have chosen to opt out of receiving your emails, but this number should be rather low (or at least it should be if you’re providing the proper material!) Deleted emails and disinterested readers account for the vast majority of your churn.

Our team at Verify550 suggests you sanitize your email list at least once a year, but no less frequently than every three months.

Fortunately, you may arrange things in such a way that much of the tidying up occurs automatically. It requires a little more forethought, though.

What to do if your to do list is a mess

Get rid of the inactive or non-working email accounts. To be sure, check your email program’s settings, but most reputable programs will do this automatically.

Get rid of any fake email addresses. Sales@ and support@ are examples of such email addresses. Most of the time, they are distributed to a large number of people. ISPs are aware of the fact that not everyone who receives one of these emails has specifically requested to do so. As a result, they frequently either ignore them or label them as spam.

Do not continue to inundate inactive subscribers with emails. Don’t include the “cold” group in your email marketing efforts. Your top line will increase dramatically as that segment of your database has been degrading your results up until now.

Mark the dormant users who have joined your list. Consider making a summary of what people on your list have done so you can find the least interested ones.

Make sure your email list has a “cold” section. Gather the subscribers who are considered “cold” together. Label it “chilly.” With this step taken, you can treat this subset of your audience independently of the rest.

Make sure your “cold” email engagement sequence has a strong call to action. Just a simple “keep receiving our content on XYZ by clicking this link” would suffice. (For this to work, your email program has to have the option to automatically add or remove tags from messages based on the links that are clicked within them.)

Give your “cold” section the cold sequence. If your email platform permits it, you should ideally establish a series of rules to consistently classify inactive subscribers as “cold” and insert them into this sequence. You may save a lot of time and effort by using automation to keep your list in tip-top shape.

For the record, here’s one last word of caution: watch how you count the number of times people interact with your list. Specifically, you can gauge your audience’s interest in your material by looking at their open rates. In the past month, Apple released updated email privacy features that have been wreaking havoc on open rate data. Our research shows that click-through rates are a better way to tell how interested users are than other measures.

Are you looking for a way to make sure your emails get delivered?

Here’s the good news: Verify550.com provides email list validation service that will help make sure your messages are not blocked by spam filters.

Our company has been in the business of delivering quality email marketing campaigns for so many years. We know how important it is to make sure your message gets through, and we’re here to help.

Contact now for more info.

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Business , June 17, 2022

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Email list scrubbing is the process of removing unwanted email addresses from your subscriber list.

A scrubbed list is a list of contacts that you have permission to contact, and can be used for any number of marketing activities including email and SMS campaigns. A scrubbed list will also help you avoid getting blacklisted by ISPs for spamming and deliverability issues, which means that your emails are opened and read more often than if they were sent to an unqualified address.

The Complete Email List Scrubbing Process

Email List Scrubber is a tool for cleaning and removing email addresses from your mailing list. Clean your mailing list by removing invalid email addresses, spam, and double opt-in email addresses.

The process of email list scrubbing is both time-consuming and tedious.

It’s also essential for maintaining a clean, healthy database that you can use to grow your business.

The first step in the scrubbing process is to identify all the email addresses in your scrubbed list.

You can do this manually, or you can use automation tools to help you find out if an email address belongs on your scrubbed list.

Then, you’ll need to verify that each address belongs on the scrubbed list by checking it against a third-party verification service like Verify550.

After you have decided which email addresses should be included on your scrubbed list and which should not, you will need to remove any incorrect emails from your database and add them back to the available addresses at the end of this process. This will allow other members of your team who require access to these addresses to use them again in the future if they are ever needed (such as customer support representatives).

Email List Scrubber Features:

– Remove Invalid E-mail Addresses

– Remove Double Opt-in Email Addresses

– Remove Spam E-mail Addresses

– Remove Invalid E-mail Addresses

How to Choose the Best Mailing List Scrubber Service?

To choose the best mailing list scrubber service, you should consider the following:

The company’s reputation. You want to make sure that the company has a good reputation in the market and has been around for a while. This can be determined by reading reviews and testimonials from past customers.
The pricing structure of the service offered by the company. Mailing list scrubbing is not cheap so you want to make sure that you are getting value for money before signing up for any service which will cost you hundreds or even thousands of dollars per month depending on how big your list is and how many subscribers there are on it.
The features available when using this service. For example, some services allow you to verify email addresses while others don’t offer this feature at all which means that they might not be able to identify spam accounts which could lead to problems later down the line when they start receiving emails from those accounts which may bounce back due to insufficient funds etc;

Are you looking for a new way to grow your business?

With Verify550, you can start with a clean mailing list that will give you the edge over your competitors.

Start your free trial today by visiting Verify550.com now!

Contact now for more info.

What is Email List Scrubbing and Why Is It Important?

Uncategorized , April 8, 2022

What is Email List Scrubbing and Why Is It Important?

Email list scrubbing is the process of removing inactive or irrelevant email addresses from an email list. Inactive email addresses are those that have not been opened for a given period of time.

Inactive email addresses might be removed from the database when they are no longer needed for the purpose of sending out promotional emails, but they could also be removed if their owner has opted out of receiving these types of emails.

This is important because it helps to reduce the amount of spam and clutter in an email database and helps with content marketing and segmentation.

The best way to do this is to make sure that you have an automated system set up to monitor both open rates and click rates on your emails. If these rates start dropping off, then it’s time to take a look at your list and see what needs to be done in order to keep it relevant and up-to-date.

Aspects of Email Cleaning That Are Beneficial

Your sender’s reputation suffers from spam complaints.

Spam complaints are tracked by email providers like Gmail and Outlook. If your subscribers report your emails as spam, your email delivery service will quickly move all of your messages to the spam folder.

By eliminating duplicates from your list, you’ll lessen the chances that your contacts may mark you as SPAM. Increased sender reputation follows a decrease in spam reports. Thus, the vast majority of your messages will reach your readers’ inboxes.

Reduce the cost of email marketing.

Email marketing providers usually charge you based on how many people are on your mailing list or how many emails you send per month. Spending less on email marketing can be accomplished by eliminating inactive subscribers.

Increased Customer Engagement

The return on investment of your campaign can be increased by using an email scrubber. Maintaining an up-to-date mailing list allows you to send relevant messages to the people most likely to be interested in them. Maintaining high standards of email cleanliness has been shown to increase subscriber engagement and, ultimately, the success of a marketing campaign.

Fewer bounces improve the sender’s reputation.

It’s bad for your sender reputation if you repeatedly send emails to dead email addresses. However, your sender’s reputation will improve if fewer emails are returned as undeliverable.

Aids in accurate and dependable campaign reporting

If your email list is comprised of inactive, nonexistent, irrelevant, and unengaged subscribers, it may be hard to gauge the success of your campaign. Inaccurate data collection will result from low deliverability and poor inbox placement. For your email marketing efforts, you can get more reliable data from a small, well-managed list with a high deliverability and open rate.

How to keep an email list organized and clean

Double opt-in must be used for subscriptions:

Confirm the recipient’s email address by including a link in the confirmation email you give them when they sign up for your email list. Double opt-in is a method that helps make sure that your mailing list doesn’t have any old email addresses.

Include an unsubscribe link in all emails: As stipulated by the CAN-SPAM Act, you must make it easy for recipients to remove themselves from your mailing list. It should be simple for someone to find your email list’s unsubscribe link and follow it.

Remove inactive users from your contact list:

An inactive user is someone who has opened one of your email messages in the past six months or more. Get rid of them so you don’t get spam complaints and can improve your sender reputation.

You can send more relevant and personalized emails to your subscribers if you divide your email lists up into subsets based on their interests and preferences. Open rates, interaction, and sales will all improve thanks to this customization.

Consistently update your mailing list:

Scrub your mailing lists on a regular basis, attempting to remove users who are no longer useful or relevant to your company. If your email list is clean, you can increase the likelihood that your subscribers will open and act on your emails.

Are you looking for a reliable email list cleaning services? Look no further than Verify550.com!

Verify550.com provides the highest quality email list cleaning services possible, and we do it at an affordable price.

We are committed to helping our clients achieve their marketing goals by providing accurate data that is tailored to fit their needs.

When you choose Verify550.com, you’re choosing a company that will work with you to make sure your lists are clean and accurate, so that you can spend less time worrying about whether or not your campaigns will be effective, and more time actually running them!

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5 Useful Tips To Strengthen Your Email List Cleaning Service

Business , October 18, 2021

5 Useful Tips To Strengthen Your Email List Cleaning Service

Creating an email marketing list is a crucial component of a successful campaign. Furthermore, it’s crucial to supplement those efforts with regular use of an email list cleaning service.

Email list cleaning, also known as scrubbing, involves removing inactive, bounced, and other non-engaging email addresses from your mailing list. Using a clean mailing list will allow you to:

Improve your reputation as a sender
Increase your engagement rates
Reducing the chances of landing on a blacklist

For more information on how and when to clean your email list, read these five tips.

1. Decide how often your list needs to be cleaned up

You will need to decide how frequently you will scrub your email list depending on your campaign.

For most email campaigns, we recommend every six months. The larger your email list, the more frequently you should clean it, while smaller ones might not need as much attention.

As you look at your engagement metrics after each send, you will gather an overall picture of the health of your list and how often you should clean it.

Stick to your routine no matter what frequency you decide is best. If necessary, you may need to adjust your frequency of cleaning each year.

Also, don’t purchase lists from third parties, or anybody for that matter. Although you may be able to reap some immediate, short-term benefits from the list file, the majority of it will not be of much use. As a result, you may even be put on a blacklist.

Because of the list’s structure, users are more likely to click the spam button first. Both outcomes will negatively affect your email program.

2. Delete role accounts

Accounts representing groups or aliases are called role accounts – for example, @support, @info, etc. Since these emails don’t represent individuals, they aren’t checked or read often. Once the original employee who uses that email alias decides to resign, whoever steps into that role may mark your email as spam because they didn’t opt to receive it.

3. Remove all bounced or invalid emails

It is a good thing that most systems automatically remove hard bounces after two attempts. If you continually send emails to invalid addresses, your metrics can be adversely affected, particularly your delivery rates.

However, it can sometimes be difficult to identify invalid emails. You can utilize Verify550’s Email Validation API in cases of suspected bounced emails, which will show you which emails may become hard bounces. This will allow you to monitor them and maybe even get rid of them in the future.

4. Delete inactive recipients

Removing unengaged recipients can be particularly painful. Imagine how many emails you signed up for but never opened or read!

Although you must provide an unsubscribe link in your emails (by law and by all reputable email service providers), sometimes people don’t unsubscribe. It’s time to unsubscribe the recipient if a few months go by without the recipient opening your emails.

The engagement metrics of ISPs, such as Gmail and Yahoo, play a crucial role in determining delivery. It would be best if you didn’t give ISPs yet another reason not to inbox your messages.

5. Verify your email subscriptions

When you sign up, there are several ways to confirm your email address. It is best to provide a double opt-in method to ensure that the subscriber is interested in receiving emails.

During double opt-in signup, subscribers need to enter their emails on the signup form, followed by another confirmation.

Although double opt-in requires a little more effort on the user’s part, it is worth it for both the sender and the recipient because it automatically eliminates bad email addresses from your list.

Takeaways

Since 15% of email is not delivered, you want to ensure that you follow the best practices–including email list scrubbing–that will ensure you get into the inbox. You will be able to improve your email engagement, sender reputation, and delivery rates by regularly cleaning your email list.

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