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6 Great Ways On How To Do Email Scrubbing

Business , August 19, 2022

6 Great Ways On How To Do Email Scrubbing

Email scrubbing is the process of cleaning your email list. It’s important to scrub your lists because they can contain invalid or outdated email addresses, which could result in spam complaints, bounces, and low open rates.

This article will help you understand the steps on how to proper clean your mailing list.

Methods for Keeping Your Emailing List Clean

If you want more precise marketing results from your email campaign, follow these steps to begin correctly email cleaning your mailing list:

1: Distinguish between active and inactive subscribers.

To begin, you’ll need to establish a hierarchy. If your company maintains subscriber information on multiple mailing lists, pick just one to send your initial message to. Choose the one that either most interests you or has the most room for improvement. Organizing your subscriber list into two categories—active and inactive—can help you save time and focus on the accounts that need attention.

It is up to you to decide what constitutes an active subscriber, but a starting point is to divide your list into groups based on when they last opened one of your emails (within the last ninety days being a good cutoff). This will give you plenty of time to make sure that the inactive subscribers you’ve been worried about aren’t actually reading your emails.

2: Use software or services to clear your inactive list.

Gathering the “problem children” of your email list is the first step in using scrubbing software to weed out the inactive and keep only the active subscribers.

Inactive email addresses can be automatically removed from your mailing list by using scrubbing software. It also helps you identify which contacts are the most valuable and which ones you can safely ignore. Costs for scrubber programs can vary, with some trial versions available at no cost.

3. Send an email re-engagement campaign to dormant subscribers.

Remove inactive subscribers from your clean mailing list by exporting and analyzing the data. You should try to get them involved in your marketing again now.

You can organize your campaign to re-engage dormant email subscribers in a few different ways. The first is a “we miss you” campaign, which typically includes some sort of discount or deal to entice them back. E-commerce stores that sell products rather than services or quotes on services, like home renovation, can benefit greatly from this type of campaign.

If you don’t want to limit your re-engagement campaign to discount codes, you can also use it to inform inactive subscribers or provide them with something of value. Businesses that provide more than just an online storefront or even just a service that isn’t directly related to selling physical goods can benefit greatly from sending out this type of email. An example of an informative email campaign is provided below:

Some of the people on your list of subscribers will leave at some point, but you can try to get them back with a re-engagement campaign.

4. Remove non-engagers from your list.

After an appropriate amount of time has passed (this will vary from company to company and industry to industry) for your re-engagement campaign to have an effect on inactive subscribers, it is finally time to prune the list.

To improve the click-through rate of your re-engagement campaign, you should review the list of subscribers and identify those who have not interacted with the emails. The subscribers can be compiled in a spreadsheet and then divided into subgroups for more efficient filing. Before you begin to divide your list, think about the following: Did they talk to each other? Has the email just been opened? Have they started fighting? You can either get rid of your “Cold Subscribers” for good or put them on a separate email list designed to get these leads interested again.

5. Take pride in your achievements.

Are we really going to explain this procedure? You’ve put in a lot of effort to improve your email marketing strategy, and it shows. Congratulations!

Maintaining a clean and functional mailing list is essential for reaching your target demographic with your email marketing efforts. You can get better email statistics by checking back with this blog every six to twelve months to see if your scrubbing needs updating.

Verify550 is the trusted email validation service that can help you get your list clean and active in no time at all. Our experts are trained in data validation so we’re never going to miss any errors or typos when cleaning up your list for you.

Contact now for more info.

Importance Of Email List Validation For B2B Business

Business , August 12, 2022

Importance Of Email List Validation For B2B Business

You can’t get anywhere with your marketing and sales strategies without first conducting email list validation. The decline of your mailing list is accelerated by infrequent validation. On average, B2B email lists lose 22.5% of their value each year. This means your perfectly crafted marketing message will never make it to the inbox of your ideal client. Each message that fails to reach its recipient costs money and damages your sender’s reputation.

Keeping your B2B email campaigns safe from the impact of mailing list deterioration requires regular list validation and verification. The return on investment (ROI) of your email lists will increase significantly if you take the time to validate and verify each email address. Email validation checks for and fixes these problems right away. It also stops typos and invalid addresses from being added to your database.

Why is email validation important for B2B databases?

One of the biggest threats to the accomplishment of your marketing campaigns is the low percentage of emails that actually make it to the inbox of your target audience.

In addition, the difficulties have multiplied significantly due to the widespread adoption of email marketing tools. Software for email marketing can sort messages into two categories: soft bounces and hard bounces. Direct blocking tools will stop customer campaigns once a predetermined number of hard bounces have occurred. An insufficient percentage of valid email addresses (as low as 3%) can cause delivery to be temporarily suspended using certain applications. However, when a B2B database containing bounces is imported by some tools, the client’s account is automatically blocked. The resultant return on investment in your email marketing campaign will suffer.

Email validation that works effectively can cut your bounce rate by as much as 98% and help you keep your sender reputation high. Avoiding the cost of sending emails to inactive accounts can increase your bottom line. Sending emails to the correct addresses will increase your conversion rate.

How frequently should email validation be performed?

Email validation should be performed at intervals that are appropriate for the campaign’s objectives and the company’s requirements. True, that is also the case. A data aggregator based in the United States was able to create a B2B email database that was 100% accurate and up-to-date thanks to the monthly addition of 150,000 profiles and the ongoing validation, update, and refinement of 50 million records on a real-time basis. Because of the size of the existing database and the need for the business, an automated system for regular email validation had to be put in place.

Assuming you only send a handful of emails each month, your bounce rate should be fine. Invalid email addresses can be deleted. On the other hand, if you only receive one email every four to five months, you should be very worried. Your marketing return on investment (ROI) would suffer as dirty email IDs stayed and grew in your email lists unnoticed.

Using bots and macros for automated bulk email validation, businesses can find email addresses that have gone over the 60-day or 120-day “do not email” threshold. For continued usefulness, such data must be checked by validation tools. More money and assets could be needed to fully implement this. But you can use this information to look at your database and see how old the records are.

Do you want to get your email list active and 100% clean with the help of Verify550? We are a trusted email list cleaning service.

We have been helping organizations and businesses worldwide with email verification. Our aim is simple: to deliver the best results in the industry, at the most affordable price. With us, you can be sure that your emails reach their recipients every time!

Contact now for more info.

3 Ways To Conduct Email List Validation Your B2B List

Business , August 5, 2022

3 Ways To Conduct Email List Validation Your B2B List

Email list validation is an important part of a B2B marketing campaign. It helps to ensure that the email addresses you are using in your campaign are still active and can be reached through the SMTP server, which is a requirement for any successful email campaign.

This service also helps you avoid sending emails to non-existent or incorrect addresses, which can result in many wasted hours of time and money.

While email list validation may seem like an unnecessary step in your B2B marketing campaign, it is actually one of the most important things you can do before beginning any type of email marketing strategy.

Email list validation is a technique employed by marketers to ensure that the email addresses they have collected are valid before sending out email messages to them. The practice helps to prevent “bounced” or “spamtrap” messages from being sent to individuals who have not requested them.

If you want to make sure that the email addresses in your B2B database are correct, you should validate them to check that the domain name and the rest of the address are correct. The quality and reliability of your mailing list will increase thanks to this verification.

Top aggregators using B2B data solutions know they need to validate emails, but they don’t know where to begin. Here are three email validation methods to think about when planning how to update your list and enhance your return on investment; these were compiled based on our expertise working with a wide range of sectors and domains.

Syntax verification

If you need to verify an email address, this is among the quickest and easiest methods. Simple validation checks for the following three parts of an email address indicate whether or not the address is valid:

Amount seen before the @ sign
The “@” symbol
Post-‘@’ address segment typically ending in.com
.org or.net extensions.

However, syntax checking does have some drawbacks. Even if the email address is correct, there is no guarantee that it is the intended recipient’s address. Even if the email address can be verified for syntax, that doesn’t mean there’s a real person behind it. What it verifies is that the given email address is complete and correct.

SMTP verification (Simple Mail Transfer Protocol)

This internet mail service is the norm for exchanging messages online. You can use it to see if the domain in question has an associated email server by making a request to the server directly.

SMTP checks for valid syntax and makes sure there is a real person on the other end. At the end of the day, SMTP verification has its flaws. When trying to verify a catch-all domain, which is also called an “accept-all domain,” it is more lenient and will still let the message through even if the verification is wrong.

Confirmation email verification

Invalid email addresses can be quickly and easily eliminated using this method. It ensures that a real person is on the other end of the line and is getting your emails. That said, you will have to put forth some effort.

Using this method, as soon as a website visitor enters their email address in a form, they are sent a confirmation email to ensure they actually want to receive the content being offered. As soon as you verify your email, you’ll be added to our list of confirmed users. The alternative is to use a tool that verifies email addresses by pinging the server associated with that address using the SMTP protocol. A successful response confirms that the provided email address is currently in use.

Email list aggregators for businesses should be wary of invalid entries. Despite the fact that it can be pricey to send out numerous confirmation emails, it can be even more expensive for marketing efforts if mailing lists are of poor quality. If you send an email to an invalid email address, you risk damaging the sender’s reputation and losing money through needless bounces.

Do you have a B2B business? Do you want to make your marketing campaigns even more effective? Then try our email list cleaning service.

Verify550 is a trusted company that helps businesses like yours grow their mailing lists by removing duplicates, spam and dead/inactive email addresses. Our team of experts will work with you to ensure your data is as accurate as possible, allowing you to reach the right audience at the right time.

Contact now for more info.

What is Automatic or Manual Email Scrubbing?

Business , July 15, 2022

Email scrubbing is a crucial part of any business. It’s essential to ensure that you’re only sending out emails to people who want to receive them and that you’re not accidentally sharing information with someone who should not be receiving it. Email scrubbing services ensure that you’re scrubbing your email list correctly so you don’t accidentally share confidential information with the wrong person.

When using an email scrubbing service, it’s important to remember that you can’t just choose one option and be done with it—the best way to ensure that your email list is well-scrubbed is by using multiple tools in tandem with each other. This will help avoid any data errors while ensuring that everything has been thoroughly cleaned up.

If I want to clean up an email list, which one should I focus on?

Put everyone in the car and head to the car wash. But if you must choose, go with the most active and successful email list. This group of readers is the engine that propels your email marketing, so it makes sense to prioritize keeping this list healthy.

It’s useful to check out archived lists, too, in case they still add to the overall tally of subscribers (and your email service calculates pricing based on this number). Invalid emails frequently populate old lists.

What mailing list should I clean?

Put everyone in the car and head to the car wash. But if you must choose, go with the most active and successful email list. This group of readers is the engine that propels your email marketing, therefore it makes sense to prioritize keeping this list healthy.

Automatic or Manual Email Scrubbing

If you want to keep your email list in good shape, it’s not enough to just utilize an email list cleaning service once. After all, you can’t tell if the emails you’re collecting from new subscribers are real until after you launch your next campaign.

The cleanliness of your email list can be maintained in two ways: automatically or manually. Okay, then, let’s compare and contrast the two.

Manual email list cleaning

Please don’t fret! In practice, this doesn’t imply checking every single email address by hand. This is easily accomplished by using an email verification service (like Verify550).

Other telltale signs that a thorough cleaning is in order include:

Lessening in the percentage of open
decreased interest in clicking.
a higher rate of re-bouncing.
Unsubscribes increase.
More spam reports

You should also monitor the percentage of subscribers who aren’t opening your emails. Each month, sort them into active and inactive lists so you know who to omit from future mailings. You have the option of deleting these users from your list or sending them a re-engagement email to see if you can pique their interest again.

Automatic email list cleaning

Through the Verify550 API, you can instantly check the validity of each email address entered by a user on your signup form. By checking for them, you can stop invalid email addresses from ever making it to your mailing list, and you can tell subscribers who just made a mistake when entering their email address to try again.

If you are looking for a reliable email hygiene services, then visit Verify550.com.

We, Verify550.com provide the best email hygiene service that helps you to stay away from spam and virus in your inbox. We provide the genuine and safe email address to our customers so they can communicate with their clients or customers without any trouble.

Contact now for more info.

6 Amazing Facts About Email List Validation Services

Business , July 8, 2022

6 Amazing Facts About Email List Validation Services

Bounced emails can be reduced or eliminated with the help of email list validation services, which are an excellent addition to your email marketing campaigns. However, there are actually several other advantages as well!

A highly successful and efficient marketing strategy is email marketing. Even today, a large percentage of the population uses email on a daily basis. Over 3.8 billion people now use email, and that number continues to rise; daily, 269 billion emails are sent. According to Statista, by the end of 2022, there will be more than 4.3 billion users.

Every effective marketing effort needs a reliable email validation tool.Still among the most popular methods of contact, email has a recent accuracy rate of only 10% (yikes!). Mistakes made by humans while inputting this data are the primary explanation for its accuracy issues. In conclusion, validating email addresses is an important part of any email marketing campaign.

Despite its widespread adoption and use, a growing number of potential pitfalls have arisen in email marketing. Your company’s hard work to expand its reach and user base could be for naught if you keep sending emails to addresses that bounce because of typos or improper syntax.

Fun facts about email marketing and validation

Customers who receive promotional emails are more inclined to buy than those who don’t. This effect is even larger when it comes to larger ticket items. This highlights the significance of your email marketing campaigns.

Mobile devices are used to open 41% of emails.
23% of mobile email recipients open it again.
Email campaigns help businesses acquire new customers 40 times more often than Twitter and Facebook combined (McKinsey).
Marketing via email yields a 4,300% return on investment (Direct Marketing Association).
When asked for identification, 60% of customers knowingly provide false information.
About 10% of all submissions to online stores and registration forms have email addresses that are not valid.

In conclusion, there is no denying the importance of email marketing to the success of any advertising campaign. It works. If you do not have a clean mailing list, then what is the point of creating a stunning campaign that is backed by data and statistics that show it will be successful? The last thing you want is for those messages to fail to reach their intended recipients or to be mistaken for spam.

Why don’t your email campaigns work?

One of the main reasons your emails aren’t working is the quality of your contacts and subscribers. Your email deliverability and, by extension, your return on investment will suffer if your email list contains spam traps, role-based emails, or incorrect emails. Can something be done to fix this? Definitely!

If you use an email validation tool, you won’t have to worry about that anymore.

What is email validation?

When an email address is entered, it must first be validated to ensure that it is correct and of high quality. If you use an email validation tool, it will filter out any addresses that could be spam traps or cannot be safely delivered to. After that, the domain name will be checked by the validation tool to ensure its accuracy. After that is checked out and found to be satisfactory, the next step will be a more technical one. The email addresses will be checked to make sure they work.

After the verification procedure has been finished, the tool will present you with the results. The outcome of each e – mail address will be shown. A total of five outcomes are feasible:

The email can be sent because we have strong evidence that it belongs to a working account.

Not a valid email address — We are almost certain that this address does not belong to a functioning account.

Hazardous – Emails can be sent and received, but users should tread with caution because of concerns about the quality or reliability of the emails. Accept All, Disposable, and Role addresses may be present.

If the email domain is down, we have no way of knowing if the account is legitimate or not.

Repetition – more than one instance of the exact email address appears on the list.

The great thing about using an email validation services is that it does not need to send out test emails to the address in question. To relieve you of the stress of having to send out unsolicited emails, your lists will be cleansed before your very eyes.

Contact now for FREE quote.

Email List Scrubbing for the Busy Marketer

Business , July 7, 2022

Email List Scrubbing for the Busy Marketer

Smaller email lists with highly engaged subscribers will always outperform larger lists with inactive members.

In this article, we’ll talk about how important it is to email list scrubbing service, how often you should do it, and the best ways to do it.

Reasons to get rid of email subscribers:

Cost: Each user incurs a fee. Every single person that signs up to your mailing list costs money. The cost of using a service like MailChimp, where one subscriber can belong to several different groups, can increase dramatically if you use this strategy with the same subscriber.
Precise Reporting: Increases the reliability of your engagement metrics (e.g., if 50 percent of your list isn’t receiving your emails, your data on what’s working and what isn’t will be completely incorrect).
Deliverability: You increase the likelihood that your entire list will be flagged as spam by ISPs! Bounced emails are marked as spam by ISPs, and all major email clients use them as a spam signal. Sending messages to inactive accounts will cause your mailing list to be marked as spammy. As a result of these complaints, your email provider may decide to remove your list from circulation.
How often should my list be cleaned?

Typically, you may expect between a quarter and a third of your list to churn (decrease) each year. Some of these figures will consist of those who have chosen to opt out of receiving your emails, but this number should be rather low (or at least it should be if you’re providing the proper material!) Deleted emails and disinterested readers account for the vast majority of your churn.

Our team at Verify550 suggests you sanitize your email list at least once a year, but no less frequently than every three months.

Fortunately, you may arrange things in such a way that much of the tidying up occurs automatically. It requires a little more forethought, though.

What to do if your to do list is a mess

Get rid of the inactive or non-working email accounts. To be sure, check your email program’s settings, but most reputable programs will do this automatically.

Get rid of any fake email addresses. Sales@ and support@ are examples of such email addresses. Most of the time, they are distributed to a large number of people. ISPs are aware of the fact that not everyone who receives one of these emails has specifically requested to do so. As a result, they frequently either ignore them or label them as spam.

Do not continue to inundate inactive subscribers with emails. Don’t include the “cold” group in your email marketing efforts. Your top line will increase dramatically as that segment of your database has been degrading your results up until now.

Mark the dormant users who have joined your list. Consider making a summary of what people on your list have done so you can find the least interested ones.

Make sure your email list has a “cold” section. Gather the subscribers who are considered “cold” together. Label it “chilly.” With this step taken, you can treat this subset of your audience independently of the rest.

Make sure your “cold” email engagement sequence has a strong call to action. Just a simple “keep receiving our content on XYZ by clicking this link” would suffice. (For this to work, your email program has to have the option to automatically add or remove tags from messages based on the links that are clicked within them.)

Give your “cold” section the cold sequence. If your email platform permits it, you should ideally establish a series of rules to consistently classify inactive subscribers as “cold” and insert them into this sequence. You may save a lot of time and effort by using automation to keep your list in tip-top shape.

For the record, here’s one last word of caution: watch how you count the number of times people interact with your list. Specifically, you can gauge your audience’s interest in your material by looking at their open rates. In the past month, Apple released updated email privacy features that have been wreaking havoc on open rate data. Our research shows that click-through rates are a better way to tell how interested users are than other measures.

Are you looking for a way to make sure your emails get delivered?

Here’s the good news: Verify550.com provides email list validation service that will help make sure your messages are not blocked by spam filters.

Our company has been in the business of delivering quality email marketing campaigns for so many years. We know how important it is to make sure your message gets through, and we’re here to help.

Contact now for more info.

Best Practices To Sustain Email List Cleaning

Business , June 24, 2022

Best Practices To Sustain Email List Cleaning

An effective email campaign and a good return on investment require an up-to-date email list. This article examines the best email list cleaning practices to ensure your subscriber lists are clean and aid in your campaign’s success.

Each year, email lists lose an average of 22.5% of their subscribers due to natural attrition, which occurs when people leave firms or change their email addresses. Email specialists say that your lists ought to be maintained periodically. Despite regular email list verifications, invalid and inactive accounts will continue to amass in your databases, leading to bouncebacks and your material not being read.

To fight this problem, use the following email validation guidelines:

1. Verify customer emails to ensure delivery to the inbox

We have made an email validation service available to assist businesses in verifying their subscriber lists. Using it is extremely simple: you only need to add email API to any forms where you gather customer data, from online forms to landing and contact pages, to validate emails in real-time without sending a message. This method ensures new and existing email list accuracy.

When you send an email campaign to multitudes of an email list, envision how much a more reliable list will help your marketing program. Not to mention there are several other benefits to the email validation service:

Keep your IP/reputation domain.

Sender score reveals to email providers the dependability of your outgoing emails. If you send your messages to an invalid email list, they will either be returned to you as undeliverable or in the spam bin. Most people who know about marketing agree that the bounce rate shouldn’t be higher than 3–5%. High bounce rates negatively impact your sender score and alert Internet Service Providers (ISPs) to your mailing practices.

Protect against blacklisting.

Spam and ISP block difficulties are caused by email addresses that are invalid, broken, and misspelled. By using our email validation service, you may keep your emails from being marked as spam by receivers, preventing them from being blocked in the future.

Boost your income potential.

A more detailed and authenticated list increases the likelihood of converting visitors into paying customers by ensuring that your emails are sent to the correct audience. In any email marketing, segmenting and providing your content to the proper target increases your ROI.

Reduce the price of email emails.

Sending messages to incorrect or non-existent emails is money wasted. When you use email list verifications to ensure that your lists are accurate, you’ll see better results from your email campaigns.

Take advantage of insightful data.

Utilizing accurate data is the first step in maximizing the effectiveness of campaign insights. Not only does it enable you to correctly profile your audience so that your message is on point, but it also provides a clearer overview of how your campaign performs over time, allowing you to assess the direct impact on ROI.

2. Convert email addresses into qualified leads

People often make mistakes when typing in their email addresses. For instance, gmail.com can easily become gmal.com, which is usually found when the email isn’t sent. With our integrated suggestion service, we’ll send back the email address with a message saying it’s invalid and instead suggest a possible valid value.

3. Be on the lookout for and eliminate any questionable e-emails.

Your goal is to have emails delivered to real individuals to establish stronger engagement with your consumers. Emails, such as help@, associate with a corporation, division, or a group of recipients, not an individual. And throwaway emails are transitory addresses reported to be utilized by spammers. Valid emails will be identified and removed from your list by our email verification API. As a result, high bounce rates and SPAM complaints will be less common.

How to start verifying emails

Please message us to start validating your big email list. We are also offering free FREE credits if you decide to start email scrubbing today!

For additional information, please feel free to get in touch with us.

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Business , June 17, 2022

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Email list scrubbing is the process of removing unwanted email addresses from your subscriber list.

A scrubbed list is a list of contacts that you have permission to contact, and can be used for any number of marketing activities including email and SMS campaigns. A scrubbed list will also help you avoid getting blacklisted by ISPs for spamming and deliverability issues, which means that your emails are opened and read more often than if they were sent to an unqualified address.

The Complete Email List Scrubbing Process

Email List Scrubber is a tool for cleaning and removing email addresses from your mailing list. Clean your mailing list by removing invalid email addresses, spam, and double opt-in email addresses.

The process of email list scrubbing is both time-consuming and tedious.

It’s also essential for maintaining a clean, healthy database that you can use to grow your business.

The first step in the scrubbing process is to identify all the email addresses in your scrubbed list.

You can do this manually, or you can use automation tools to help you find out if an email address belongs on your scrubbed list.

Then, you’ll need to verify that each address belongs on the scrubbed list by checking it against a third-party verification service like Verify550.

After you have decided which email addresses should be included on your scrubbed list and which should not, you will need to remove any incorrect emails from your database and add them back to the available addresses at the end of this process. This will allow other members of your team who require access to these addresses to use them again in the future if they are ever needed (such as customer support representatives).

Email List Scrubber Features:

– Remove Invalid E-mail Addresses

– Remove Double Opt-in Email Addresses

– Remove Spam E-mail Addresses

– Remove Invalid E-mail Addresses

How to Choose the Best Mailing List Scrubber Service?

To choose the best mailing list scrubber service, you should consider the following:

The company’s reputation. You want to make sure that the company has a good reputation in the market and has been around for a while. This can be determined by reading reviews and testimonials from past customers.
The pricing structure of the service offered by the company. Mailing list scrubbing is not cheap so you want to make sure that you are getting value for money before signing up for any service which will cost you hundreds or even thousands of dollars per month depending on how big your list is and how many subscribers there are on it.
The features available when using this service. For example, some services allow you to verify email addresses while others don’t offer this feature at all which means that they might not be able to identify spam accounts which could lead to problems later down the line when they start receiving emails from those accounts which may bounce back due to insufficient funds etc;

Are you looking for a new way to grow your business?

With Verify550, you can start with a clean mailing list that will give you the edge over your competitors.

Start your free trial today by visiting Verify550.com now!

Contact now for more info.

Things You Can Get From Scrub Email List

Business , June 10, 2022

Things You Can Get From Scrub Email List

Does your email list appear somewhat unclean? Scrub email list intimidates a lot of marketers as this could mean extracting email addresses from that list, but I’ll walk you through it. You’re going to be fine.

Cleaning or Scrubbing an Email List: What Does It Mean?

Cleaning your email list means removing old and wrong information from your email database. It’s a good idea to remove from your email list anyone who hasn’t interacted with one of your messages in the past three months, for example.

It is also the opportunity to remove anyone from your list who has deliberately unsubscribed from receiving further communications from you. If you have put this off for too long, it is time to clear out those old email messages. I highly recommend getting started on this right away.

Either manually or automatically, your email database can be cleared. My preferred method is the second one since it is speedy and neat; however, I will discuss that shortly.

Why Should You Clean Your Email List?

If you don’t clean your email list often, it gets full and maybe even dangerous.

Your main objective is to get your emails in the palms of your target audience. Several reasons can prohibit you from achieving this.

For example, email clients like Gmail will automatically send your emails to the spam folder if they think you are sending spam. People who don’t want to hear from you will often transfer your emails to their spam folders. “Hmm…this must be rubbish,” says Gmail.

You don’t want that to happen.

Furthermore, you risk upsetting the same customers you’re trying to reach. Why would you keep writing to someone who doesn’t want to hear from you?

What Are The Benefits Of List Cleaning?

Here are a few advantages of clearing up your email list. Let’s examine them.

Email Scrubbing Lowers Your Marketing Expenses and Increases Your Return On Investment (ROI)

Email service providers frequently charge by the size of your contact database. If you want to email 50,000 people, it will cost you more than you want to email 5,000 people.

As a result, cleaning your email list makes financial sense. There’s no point in paying to email people who aren’t interested in what you have to say.

As a result, your return on investment goes up. Since you’re simply emailing interested parties, you’ll get more opens and clicks. In the end, everyone benefits.

Your Spam Complaints Will Go Down.

You do not want your firm connected with the word “spam.” Please take my word for it.

When you file a spam complaint, your email address will be blocked. It’s hard to get over, so it’s much better to avoid it in the first place.

If you routinely scrub your email list, you may rest assured that spam complaints are quite unlikely to come your way. As a result, your emails will reach their intended destination: your prospects’ inboxes.

It Boosts Open And Click-Through Rates.

As I said above, your overall metrics will improve after you clean up your email list.

Let’s imagine that your existing database contains 5,000 email addresses and that the open rate for those emails is 20%. That’s not awful.

But then you cleanse your email list. Even if your database shrinks to just 4,200 email addresses, your open rate soars to a whopping 30%! That’s a huge improvement!

Cleaning Email Lists: How Often Do I Need to Do It?

There is no right or wrong answer here.

Now is the time to begin if you have a vast list and have never performed an email list scrubbing. Contact us to learn more and get FREE credits!

The faster your list expands, the more regularly you must clean it.

Contact for more info.

Why Is Cleaning Email List So Crucial For Marketing Success?

Business , May 20, 2022

Why Is Cleaning Email List So Crucial For Marketing Success?

Cleaning your email list is just as important as cleaning a dirty house.

If you have a dirty house, people won’t want to come inside and stay. If you have a messy email list, people won’t be interested in what you’re selling or offering them.

Having a clean email list is important because it allows you to send targeted messages to the right people at the right time, which means that your message will be more likely to resonate with the reader and lead them towards taking some sort of action with respect to whatever product or service you’re offering. This can mean that they buy something from your store or website, download an e-book from your site, sign up for a webinar or seminar, or even just click on a link within the message itself that takes them somewhere else on the web where they might find something else interesting enough for them to want to buy it too!

Why clean your mailing lists frequently?

You should consider cleaning out your email list for the following five reasons:

Reduce bounce rate.

If an ISP bounces or returns your email, it will have a negative impact on your deliverability. Sender reputation is one way that ISPs check to see if you’re using ethical tactics while sending out emails.

Your high bounce rate may give the impression that you are sending spam, even if that is not the case. This is why you need to work hard to maintain a low bounce rate (preferably, below 2%).

Bounce rates can be reduced by weeding out invalid and false email addresses from your list. You shouldn’t feel bad about getting rid of them.

Lower spam complaints.

Some people frequently file emails as spam. They opt in to receiving your emails but then, either accidentally or maliciously, label you as a spammer. You shouldn’t add these folks to your email list, even if they opted in.

The best course of action is to either add them to your email suppression list before they brand you as spam or simply delete them. Any reliable email validation service will catch these. You can also stop them from signing up in the first place by using an API that checks emails in real time.

Remove inactive users.

Spam traps are an additional obstacle for many email marketers. Oftentimes, internet service providers and blacklist providers may utilize a real person’s prior email address to set up spam traps. Email sent to these addresses will be marked as spam because they are no longer reviewed by a human. The addresses are then blocked on the grounds that only spammers could possibly use them.

The truth is that not all email verifiers can find spam traps. This is because spam traps are not the same as other emails.

Remove duplicate contacts.

You may find that your email list contains duplicate email addresses for a variety of reasons, the most common of which is improper data migration. If you send an email to the same user more than once, not only will this cost you additional money, but the recipient may also report your email as spam.

Since there is little value in maintaining duplicate contacts, email verification is a wonderful way to get rid of them.

Eliminate role-based emails.

Email addresses that denote certain functions, such as info@, admin@, or mail@, are called role-based. Rather than relying on a single individual to double-check them, teams are increasingly becoming the norm. Since role-based emails don’t help you much as a marketer, it’s advisable to get rid of them.

On top of that, there are a lot of individuals who will see your message and might report it as spam. By sorting through your contacts, you can find and delete any that are inappropriate for your role.

Are you sick and tired of sending out emails that aren’t getting opened?

At Verify550, we make sure your emails get opened. We’re the only company that offers full email list cleaning, and we guarantee that our work will make your messages more effective.

We clean it up so that you can be confident in the quality of your contact list.

It’s time to take control of your marketing efforts and start seeing results!

Contact now for more info.