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6 Amazing Facts About Email List Validation Services

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6 Amazing Facts About Email List Validation Services

Bounced emails can be reduced or eliminated with the help of email list validation services, which are an excellent addition to your email marketing campaigns. However, there are actually several other advantages as well!

A highly successful and efficient marketing strategy is email marketing. Even today, a large percentage of the population uses email on a daily basis. Over 3.8 billion people now use email, and that number continues to rise; daily, 269 billion emails are sent. According to Statista, by the end of 2022, there will be more than 4.3 billion users.

Every effective marketing effort needs a reliable email validation tool.Still among the most popular methods of contact, email has a recent accuracy rate of only 10% (yikes!). Mistakes made by humans while inputting this data are the primary explanation for its accuracy issues. In conclusion, validating email addresses is an important part of any email marketing campaign.

Despite its widespread adoption and use, a growing number of potential pitfalls have arisen in email marketing. Your company’s hard work to expand its reach and user base could be for naught if you keep sending emails to addresses that bounce because of typos or improper syntax.

Fun facts about email marketing and validation

Customers who receive promotional emails are more inclined to buy than those who don’t. This effect is even larger when it comes to larger ticket items. This highlights the significance of your email marketing campaigns.

Mobile devices are used to open 41% of emails.
23% of mobile email recipients open it again.
Email campaigns help businesses acquire new customers 40 times more often than Twitter and Facebook combined (McKinsey).
Marketing via email yields a 4,300% return on investment (Direct Marketing Association).
When asked for identification, 60% of customers knowingly provide false information.
About 10% of all submissions to online stores and registration forms have email addresses that are not valid.

In conclusion, there is no denying the importance of email marketing to the success of any advertising campaign. It works. If you do not have a clean mailing list, then what is the point of creating a stunning campaign that is backed by data and statistics that show it will be successful? The last thing you want is for those messages to fail to reach their intended recipients or to be mistaken for spam.

Why don’t your email campaigns work?

One of the main reasons your emails aren’t working is the quality of your contacts and subscribers. Your email deliverability and, by extension, your return on investment will suffer if your email list contains spam traps, role-based emails, or incorrect emails. Can something be done to fix this? Definitely!

If you use an email validation tool, you won’t have to worry about that anymore.

What is email validation?

When an email address is entered, it must first be validated to ensure that it is correct and of high quality. If you use an email validation tool, it will filter out any addresses that could be spam traps or cannot be safely delivered to. After that, the domain name will be checked by the validation tool to ensure its accuracy. After that is checked out and found to be satisfactory, the next step will be a more technical one. The email addresses will be checked to make sure they work.

After the verification procedure has been finished, the tool will present you with the results. The outcome of each e – mail address will be shown. A total of five outcomes are feasible:

The email can be sent because we have strong evidence that it belongs to a working account.

Not a valid email address — We are almost certain that this address does not belong to a functioning account.

Hazardous – Emails can be sent and received, but users should tread with caution because of concerns about the quality or reliability of the emails. Accept All, Disposable, and Role addresses may be present.

If the email domain is down, we have no way of knowing if the account is legitimate or not.

Repetition – more than one instance of the exact email address appears on the list.

The great thing about using an email validation services is that it does not need to send out test emails to the address in question. To relieve you of the stress of having to send out unsolicited emails, your lists will be cleansed before your very eyes.

Contact now for FREE quote.

Email List Scrubbing for the Busy Marketer

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Email List Scrubbing for the Busy Marketer

Smaller email lists with highly engaged subscribers will always outperform larger lists with inactive members.

In this article, we’ll talk about how important it is to email list scrubbing service, how often you should do it, and the best ways to do it.

Reasons to get rid of email subscribers:

Cost: Each user incurs a fee. Every single person that signs up to your mailing list costs money. The cost of using a service like MailChimp, where one subscriber can belong to several different groups, can increase dramatically if you use this strategy with the same subscriber.
Precise Reporting: Increases the reliability of your engagement metrics (e.g., if 50 percent of your list isn’t receiving your emails, your data on what’s working and what isn’t will be completely incorrect).
Deliverability: You increase the likelihood that your entire list will be flagged as spam by ISPs! Bounced emails are marked as spam by ISPs, and all major email clients use them as a spam signal. Sending messages to inactive accounts will cause your mailing list to be marked as spammy. As a result of these complaints, your email provider may decide to remove your list from circulation.
How often should my list be cleaned?

Typically, you may expect between a quarter and a third of your list to churn (decrease) each year. Some of these figures will consist of those who have chosen to opt out of receiving your emails, but this number should be rather low (or at least it should be if you’re providing the proper material!) Deleted emails and disinterested readers account for the vast majority of your churn.

Our team at Verify550 suggests you sanitize your email list at least once a year, but no less frequently than every three months.

Fortunately, you may arrange things in such a way that much of the tidying up occurs automatically. It requires a little more forethought, though.

What to do if your to do list is a mess

Get rid of the inactive or non-working email accounts. To be sure, check your email program’s settings, but most reputable programs will do this automatically.

Get rid of any fake email addresses. Sales@ and support@ are examples of such email addresses. Most of the time, they are distributed to a large number of people. ISPs are aware of the fact that not everyone who receives one of these emails has specifically requested to do so. As a result, they frequently either ignore them or label them as spam.

Do not continue to inundate inactive subscribers with emails. Don’t include the “cold” group in your email marketing efforts. Your top line will increase dramatically as that segment of your database has been degrading your results up until now.

Mark the dormant users who have joined your list. Consider making a summary of what people on your list have done so you can find the least interested ones.

Make sure your email list has a “cold” section. Gather the subscribers who are considered “cold” together. Label it “chilly.” With this step taken, you can treat this subset of your audience independently of the rest.

Make sure your “cold” email engagement sequence has a strong call to action. Just a simple “keep receiving our content on XYZ by clicking this link” would suffice. (For this to work, your email program has to have the option to automatically add or remove tags from messages based on the links that are clicked within them.)

Give your “cold” section the cold sequence. If your email platform permits it, you should ideally establish a series of rules to consistently classify inactive subscribers as “cold” and insert them into this sequence. You may save a lot of time and effort by using automation to keep your list in tip-top shape.

For the record, here’s one last word of caution: watch how you count the number of times people interact with your list. Specifically, you can gauge your audience’s interest in your material by looking at their open rates. In the past month, Apple released updated email privacy features that have been wreaking havoc on open rate data. Our research shows that click-through rates are a better way to tell how interested users are than other measures.

Are you looking for a way to make sure your emails get delivered?

Here’s the good news: Verify550.com provides email list validation service that will help make sure your messages are not blocked by spam filters.

Our company has been in the business of delivering quality email marketing campaigns for so many years. We know how important it is to make sure your message gets through, and we’re here to help.

Contact now for more info.

Best Practices To Sustain Email List Cleaning

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Best Practices To Sustain Email List Cleaning

An effective email campaign and a good return on investment require an up-to-date email list. This article examines the best email list cleaning practices to ensure your subscriber lists are clean and aid in your campaign’s success.

Each year, email lists lose an average of 22.5% of their subscribers due to natural attrition, which occurs when people leave firms or change their email addresses. Email specialists say that your lists ought to be maintained periodically. Despite regular email list verifications, invalid and inactive accounts will continue to amass in your databases, leading to bouncebacks and your material not being read.

To fight this problem, use the following email validation guidelines:

1. Verify customer emails to ensure delivery to the inbox

We have made an email validation service available to assist businesses in verifying their subscriber lists. Using it is extremely simple: you only need to add email API to any forms where you gather customer data, from online forms to landing and contact pages, to validate emails in real-time without sending a message. This method ensures new and existing email list accuracy.

When you send an email campaign to multitudes of an email list, envision how much a more reliable list will help your marketing program. Not to mention there are several other benefits to the email validation service:

Keep your IP/reputation domain.

Sender score reveals to email providers the dependability of your outgoing emails. If you send your messages to an invalid email list, they will either be returned to you as undeliverable or in the spam bin. Most people who know about marketing agree that the bounce rate shouldn’t be higher than 3–5%. High bounce rates negatively impact your sender score and alert Internet Service Providers (ISPs) to your mailing practices.

Protect against blacklisting.

Spam and ISP block difficulties are caused by email addresses that are invalid, broken, and misspelled. By using our email validation service, you may keep your emails from being marked as spam by receivers, preventing them from being blocked in the future.

Boost your income potential.

A more detailed and authenticated list increases the likelihood of converting visitors into paying customers by ensuring that your emails are sent to the correct audience. In any email marketing, segmenting and providing your content to the proper target increases your ROI.

Reduce the price of email emails.

Sending messages to incorrect or non-existent emails is money wasted. When you use email list verifications to ensure that your lists are accurate, you’ll see better results from your email campaigns.

Take advantage of insightful data.

Utilizing accurate data is the first step in maximizing the effectiveness of campaign insights. Not only does it enable you to correctly profile your audience so that your message is on point, but it also provides a clearer overview of how your campaign performs over time, allowing you to assess the direct impact on ROI.

2. Convert email addresses into qualified leads

People often make mistakes when typing in their email addresses. For instance, gmail.com can easily become gmal.com, which is usually found when the email isn’t sent. With our integrated suggestion service, we’ll send back the email address with a message saying it’s invalid and instead suggest a possible valid value.

3. Be on the lookout for and eliminate any questionable e-emails.

Your goal is to have emails delivered to real individuals to establish stronger engagement with your consumers. Emails, such as help@, associate with a corporation, division, or a group of recipients, not an individual. And throwaway emails are transitory addresses reported to be utilized by spammers. Valid emails will be identified and removed from your list by our email verification API. As a result, high bounce rates and SPAM complaints will be less common.

How to start verifying emails

Please message us to start validating your big email list. We are also offering free FREE credits if you decide to start email scrubbing today!

For additional information, please feel free to get in touch with us.

Summary of Email List Scrubbing and How It Can Improve Your Campaigns

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Summary of Email List Scrubbing and How It Can Improve Your Campaigns

Email list scrubbing is the process of removing unwanted email addresses from your subscriber list.

A scrubbed list is a list of contacts that you have permission to contact, and can be used for any number of marketing activities including email and SMS campaigns. A scrubbed list will also help you avoid getting blacklisted by ISPs for spamming and deliverability issues, which means that your emails are opened and read more often than if they were sent to an unqualified address.

The Complete Email List Scrubbing Process

Email List Scrubber is a tool for cleaning and removing email addresses from your mailing list. Clean your mailing list by removing invalid email addresses, spam, and double opt-in email addresses.

The process of email list scrubbing is both time-consuming and tedious.

It’s also essential for maintaining a clean, healthy database that you can use to grow your business.

The first step in the scrubbing process is to identify all the email addresses in your scrubbed list.

You can do this manually, or you can use automation tools to help you find out if an email address belongs on your scrubbed list.

Then, you’ll need to verify that each address belongs on the scrubbed list by checking it against a third-party verification service like Verify550.

After you have decided which email addresses should be included on your scrubbed list and which should not, you will need to remove any incorrect emails from your database and add them back to the available addresses at the end of this process. This will allow other members of your team who require access to these addresses to use them again in the future if they are ever needed (such as customer support representatives).

Email List Scrubber Features:

– Remove Invalid E-mail Addresses

– Remove Double Opt-in Email Addresses

– Remove Spam E-mail Addresses

– Remove Invalid E-mail Addresses

How to Choose the Best Mailing List Scrubber Service?

To choose the best mailing list scrubber service, you should consider the following:

The company’s reputation. You want to make sure that the company has a good reputation in the market and has been around for a while. This can be determined by reading reviews and testimonials from past customers.
The pricing structure of the service offered by the company. Mailing list scrubbing is not cheap so you want to make sure that you are getting value for money before signing up for any service which will cost you hundreds or even thousands of dollars per month depending on how big your list is and how many subscribers there are on it.
The features available when using this service. For example, some services allow you to verify email addresses while others don’t offer this feature at all which means that they might not be able to identify spam accounts which could lead to problems later down the line when they start receiving emails from those accounts which may bounce back due to insufficient funds etc;

Are you looking for a new way to grow your business?

With Verify550, you can start with a clean mailing list that will give you the edge over your competitors.

Start your free trial today by visiting Verify550.com now!

Contact now for more info.

Things You Can Get From Scrub Email List

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Things You Can Get From Scrub Email List

Does your email list appear somewhat unclean? Scrub email list intimidates a lot of marketers as this could mean extracting email addresses from that list, but I’ll walk you through it. You’re going to be fine.

Cleaning or Scrubbing an Email List: What Does It Mean?

Cleaning your email list means removing old and wrong information from your email database. It’s a good idea to remove from your email list anyone who hasn’t interacted with one of your messages in the past three months, for example.

It is also the opportunity to remove anyone from your list who has deliberately unsubscribed from receiving further communications from you. If you have put this off for too long, it is time to clear out those old email messages. I highly recommend getting started on this right away.

Either manually or automatically, your email database can be cleared. My preferred method is the second one since it is speedy and neat; however, I will discuss that shortly.

Why Should You Clean Your Email List?

If you don’t clean your email list often, it gets full and maybe even dangerous.

Your main objective is to get your emails in the palms of your target audience. Several reasons can prohibit you from achieving this.

For example, email clients like Gmail will automatically send your emails to the spam folder if they think you are sending spam. People who don’t want to hear from you will often transfer your emails to their spam folders. “Hmm…this must be rubbish,” says Gmail.

You don’t want that to happen.

Furthermore, you risk upsetting the same customers you’re trying to reach. Why would you keep writing to someone who doesn’t want to hear from you?

What Are The Benefits Of List Cleaning?

Here are a few advantages of clearing up your email list. Let’s examine them.

Email Scrubbing Lowers Your Marketing Expenses and Increases Your Return On Investment (ROI)

Email service providers frequently charge by the size of your contact database. If you want to email 50,000 people, it will cost you more than you want to email 5,000 people.

As a result, cleaning your email list makes financial sense. There’s no point in paying to email people who aren’t interested in what you have to say.

As a result, your return on investment goes up. Since you’re simply emailing interested parties, you’ll get more opens and clicks. In the end, everyone benefits.

Your Spam Complaints Will Go Down.

You do not want your firm connected with the word “spam.” Please take my word for it.

When you file a spam complaint, your email address will be blocked. It’s hard to get over, so it’s much better to avoid it in the first place.

If you routinely scrub your email list, you may rest assured that spam complaints are quite unlikely to come your way. As a result, your emails will reach their intended destination: your prospects’ inboxes.

It Boosts Open And Click-Through Rates.

As I said above, your overall metrics will improve after you clean up your email list.

Let’s imagine that your existing database contains 5,000 email addresses and that the open rate for those emails is 20%. That’s not awful.

But then you cleanse your email list. Even if your database shrinks to just 4,200 email addresses, your open rate soars to a whopping 30%! That’s a huge improvement!

Cleaning Email Lists: How Often Do I Need to Do It?

There is no right or wrong answer here.

Now is the time to begin if you have a vast list and have never performed an email list scrubbing. Contact us to learn more and get FREE credits!

The faster your list expands, the more regularly you must clean it.

Contact for more info.

Use Email List Validation To Avoid Email List Fraud

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Use Email List Validation To Avoid Email List Fraud

Email list validation is a process of checking the quality of email addresses in a list.

Email list validation is an important process that should be done before sending out any promotional email. It helps to ensure that the email addresses are valid and can receive your message.

There are many tools available to help with this process, but it’s also possible to do it manually by cross-referencing the list against other sources or running a test campaign with a small segment of the list.

How are Email Lists Purchased?

A list is a group of people that share a common interest. This can be anything from people who are interested in a specific product, to people who are looking for a job in your field. If you have an email list, it means that you have the contact information of these people and can send them marketing messages at any time.

There are two ways to get an email list: purchase or build it. Purchasing an email list is the easier way because all you need to do is pay for it and use it as much as you want. Buying lists will always come with more risk because there is no guarantee that the names on the list are still active or even interested in what you’re selling. Building your own email list takes more time but has less risk because you know that every person on your list is someone who wants to hear from you.

Why it is bad to purchase email list.

Purchasing an email list is bad for a number of reasons, but the main one is that it’s illegal.

Under the CAN-SPAM Act, it’s illegal to purchase or sell an email list. The law states that it’s also illegal to “knowingly” send emails from a purchased or sold list. That means you can’t just accidentally send emails to someone on a purchased list—you have to know that you’re doing it. If you do, you’re breaking the law and could face fines or other penalties.

Another reason it’s bad to buy email lists is because they’re usually old, inaccurate and unresponsive. When buying an email list, you don’t actually know how many people are still using the account or whether they’ve been using it in a while—they could be dead accounts or accounts that haven’t been used in years! And even if they are active accounts, there’s no guarantee that those people will want what you’re selling them; after all, they got your message because someone else already sent them something similar before!

The final reason why purchasing an email list is bad is because it gives a false sense of security about marketing efforts and conversions rates – seeing lots of emails sent out may make you think

Why is Email Validation Important?

It’s important to email validate a purchased email list because it ensures that you don’t end up wasting your time and money on a list that doesn’t have any real value.

We’ve all been there: You want to send out an email blast, but you just can’t seem to find a good enough list. Then, you stumble on a list that looks like it might do the trick. But what’s the best way to make sure it really is the right one?

Email validation is the answer! Email validation is easy, fast, and accurate—and it makes sure your email marketing efforts are as effective as possible.

It’s important to email validate a purchased email list because it ensures that you don’t end up wasting your time and money on a list that doesn’t have any real value.

If you are looking for a Free Email List Cleaner, then visit Verify550.com

Email list cleaning is a process to remove any inactive email addresses from your mailing lists. It helps maintain the quality of your list and reduces the risk of spam complaints.

Verify550 is a free email list cleaner that helps you clean your email list. It has an intuitive interface that allows you to find and delete any invalid or inactive email addresses from your mailing lists with just a few clicks.

Contact now for more info.

Why Is Cleaning Email List So Crucial For Marketing Success?

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Why Is Cleaning Email List So Crucial For Marketing Success?

Cleaning your email list is just as important as cleaning a dirty house.

If you have a dirty house, people won’t want to come inside and stay. If you have a messy email list, people won’t be interested in what you’re selling or offering them.

Having a clean email list is important because it allows you to send targeted messages to the right people at the right time, which means that your message will be more likely to resonate with the reader and lead them towards taking some sort of action with respect to whatever product or service you’re offering. This can mean that they buy something from your store or website, download an e-book from your site, sign up for a webinar or seminar, or even just click on a link within the message itself that takes them somewhere else on the web where they might find something else interesting enough for them to want to buy it too!

Why clean your mailing lists frequently?

You should consider cleaning out your email list for the following five reasons:

Reduce bounce rate.

If an ISP bounces or returns your email, it will have a negative impact on your deliverability. Sender reputation is one way that ISPs check to see if you’re using ethical tactics while sending out emails.

Your high bounce rate may give the impression that you are sending spam, even if that is not the case. This is why you need to work hard to maintain a low bounce rate (preferably, below 2%).

Bounce rates can be reduced by weeding out invalid and false email addresses from your list. You shouldn’t feel bad about getting rid of them.

Lower spam complaints.

Some people frequently file emails as spam. They opt in to receiving your emails but then, either accidentally or maliciously, label you as a spammer. You shouldn’t add these folks to your email list, even if they opted in.

The best course of action is to either add them to your email suppression list before they brand you as spam or simply delete them. Any reliable email validation service will catch these. You can also stop them from signing up in the first place by using an API that checks emails in real time.

Remove inactive users.

Spam traps are an additional obstacle for many email marketers. Oftentimes, internet service providers and blacklist providers may utilize a real person’s prior email address to set up spam traps. Email sent to these addresses will be marked as spam because they are no longer reviewed by a human. The addresses are then blocked on the grounds that only spammers could possibly use them.

The truth is that not all email verifiers can find spam traps. This is because spam traps are not the same as other emails.

Remove duplicate contacts.

You may find that your email list contains duplicate email addresses for a variety of reasons, the most common of which is improper data migration. If you send an email to the same user more than once, not only will this cost you additional money, but the recipient may also report your email as spam.

Since there is little value in maintaining duplicate contacts, email verification is a wonderful way to get rid of them.

Eliminate role-based emails.

Email addresses that denote certain functions, such as info@, admin@, or mail@, are called role-based. Rather than relying on a single individual to double-check them, teams are increasingly becoming the norm. Since role-based emails don’t help you much as a marketer, it’s advisable to get rid of them.

On top of that, there are a lot of individuals who will see your message and might report it as spam. By sorting through your contacts, you can find and delete any that are inappropriate for your role.

Are you sick and tired of sending out emails that aren’t getting opened?

At Verify550, we make sure your emails get opened. We’re the only company that offers full email list cleaning, and we guarantee that our work will make your messages more effective.

We clean it up so that you can be confident in the quality of your contact list.

It’s time to take control of your marketing efforts and start seeing results!

Contact now for more info.

Is Email List Cleaning Essential For Effective Marketing Campaigns?

Business ,

Is Email List Cleaning Essential For Effective Marketing Campaigns?

Email list cleaning, also known as email verification or validation, refers to the process of locating potentially hazardous or invalid email addresses and removing them from the list. Maintaining a clean list is essential, even if yours is excellent and has high participation. Good email addresses don’t always remain valid.

Due to the pandemic, it is more important than ever to clean your email lists.

For email marketers, 2020 has been as unusual and difficult a year as the rest of the world has experienced. Numerous email accounts have been disabled or haven’t been checked in months as a result of millions of people being suspended or out of work.

Email lists degraded by 25% in the first weeks of the pandemic, as reported by Christopher Penn, Chief Data Scientist at Trustinsights.ai. To put it another way, the quality of the data is deteriorating quickly. It will get worse when more and more email addresses become undeliverable.

Old email addresses that no longer work have a big effect on email marketing campaigns.

Just a few examples are as follows:

Many business-to-business (B2B) email addresses are becoming outdated, causing enormous bounce rates for senders.

Those who send emails with high bounce rates lose credibility. To keep your inbox placement secure, your overall bounce rate should be less than 2%.

Companies say that their email advertising has a lower return on investment (ROI) because they are not reaching their subscribers.

How to purge your email list

Email lists can be checked in bulk or in real time. It’s likely best for most people who maintain an email list to do both.

Cleaning up a large email list

This is the first place you should begin if you have never cleaned your email list before. If you use the services of a reliable email validation firm, their technology will quickly identify the bad addresses on your list and let you delete them. This should be done at least once per quarter and preferably before any major campaign.

Real-time mailing list cleaning

Maintaining a clean list starts with screening new subscribers to remove any potentially problematic addresses. Do you offer a form for people to sign up for your newsletter or a page where they can register for your platform so that they can create an account? It would be fantastic if there was an API that could instantly verify emails. Simply implementing an API for validating emails can stop invalid or potentially malicious emails from joining your mailing list.

How to pick a company to clean your email list

Choose your email list cleansing service with these considerations in mind:

Validity
Pricing
Efficiency
Privacy and Data Protection Regulation Observance
Integrations

A reliable email validation service also provides round-the-clock customer support.

Optional features, such as filling in the blanks, are also welcome additions to the list.

Another critical factor to consider is the email list cleaner’s compatibility with your current ecosystem. When integrated with your ESP, it simplifies the process of list cleansing. Import the list from your ESP into the email validator, get it cleaned, and then import it back into your ESP.

Conclusion

When focusing on writing engaging emails, it’s easy to forget about basic email list hygiene services. The equivalent would be to focus solely on the exterior of an automobile instead of addressing the engine’s urgent need for maintenance. Maintaining a clean list on a consistent basis is crucial if you want to get the most out of it.

Contact now for more info.

Does Your Business Really Needs a Email Verification Free?

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Does Your Business Really Needs a Email Verification Free?

It takes a lot of time and effort on the part of businesses to gather lead information, especially email addresses. Emails provide a direct line of communication with prospects, allowing you to gradually introduce materials, newsletters, and offers to them until they are ready to convert, while your sales team does its magic.

However, collecting emails can be difficult, especially if there is more of an incentive for people to provide their information than simply wanting to understand your business in the future. You won’t be able to use every email address on your list to contact potential customers.

This makes email verification free essential. What is email verification? Why is it important? How can you begin confirming emails for leads? All of these questions and more will be answered in this article.

What is email verification?

Verifying an email address is a way to make sure that the address belongs to a real person and may be used to communicate with them (or, at the least, a real email account of an organization).

Each incoming email can be checked manually before (or even after) it is included in your customer relationship management system. However, it’s a great idea to run your email list through it if you already have one and haven’t checked it in a while.

When you use an email verification tool, you’ll get a “health” score for each address. This number takes into account the validity of the address, how long it’s been inactive, if it’s a role-based email, and how old it is. Even though it’s not perfect, it can help you find email addresses that might be suspicious so you can look into them further.

Is Email Verification Required?

Have you ever been interested in a lead magnet offered by a company but decided against taking advantage of their offer since you knew you wouldn’t use the goods anyway?

It’s sad that many visitors may sign up for the lead magnet but then provide a bogus email address. People who want a free bouncy ball at a conference have been known to give fake contact information in order to get one.

No one should be surprised by the finding of a recent survey that indicated that 60% of customers have given an erroneous email address to a firm at least once. Most of the time, though, wrong email addresses entered during checkout are just simple mistakes and not attempts to trick the system.

While it’s possible to see which email addresses aren’t reading your messages, there’s no simple method to tell which ones are fraudulent and which ones are just waiting for a subject line that speaks to them.

Have you ever tried to send out an email campaign and received a lot of bounce backs? It’s probably because your list is full of unengaged or erroneous emails. Not only does this waste your time but it can also hurt your brand.

In order to stay on the safe side, we recommend that you use the email list validation tool that Verify550.com offers. This tool will help you clean out unengaged and erroneous emails so that you can send out a targeted campaign without any worries.

Contact now for more info.

Is It The Perfect Time You Use Email Scrubbing Service?

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Is It The Perfect Time You Use Email Scrubbing Service?

Ask yourself if it’s time to start employing an email scrubbing service to clean up your mailing list.

If many people are receiving but not responding to your emails, it may be time for an update.

Why it’s crucial that your list is always spotless and how to do so thoroughly are covered in detail here.

So, shall we begin?

How do you determine if your list needs cleaning?

Metrics like open and click rates will be the first to indicate whether or not your list needs to be cleaned.

If you notice a reduction in these across your recent email campaigns, you may have an accumulation of unsubscribers and disengaged folks.

The time has come to examine the number of spam complaints and cancellations. Do you notice a rise in that area? Bingo. I’m so glad you finally located it!

If your subscribers aren’t engaging with your emails (by, say, opening them or clicking on the links they include), you’re not going to get any sales.

If they’re sick of receiving your emails and mark them as spam, it can affect your deliverability to the individuals on your list who actually want to hear from you.

Just how can email list cleaning affect your lagging metrics? Find out why maintaining your list is so important by reading on.

Email list cleaning: why do you need to use it?

In most cases, failing to properly care for something leads to its deterioration. The same holds true for your email list.

Building up a list of inactive subscribers wastes your time, effort, and, most importantly, money on people who aren’t interested in what you have to offer.

It’s crucial to stay on top of things with your email list, as churn (subscribers who bounce, report you as spam, or never even view your emails) may eat away at it at a rate of 30% each year.

This necessitates performing an annual or semiannual deep clean of the email list. It’s true that this, like many other housekeeping chores, may seem like a nuisance at first, but it’s well worth the time and work in the end.

Let’s take a look at the benefits of a well-cleaned email list for your advertising efforts.

Increased open and click rates

Percentages based on the number of emails sent are used to determine click and open rates. We’ve compiled some sample industry-specific goals for open and click rates.

Even though this checklist can be a guide, it’s important to keep a close eye on your analytics to spot any trends or changes that might be caused by changes in your approach or in the marketing world as a whole.

By getting rid of the people on your list who don’t do anything, you can get more people involved while keeping the rate of outbound communication the same.

Even if your clean list still contains the same people who were clicking and opening before, you have simply eliminated the folks who are marking your messages as spam.

If you’ve received too many spam complaints, Gmail, Yahoo, and the others will start filtering your messages before they reach your recipients’ inboxes, even if they specifically requested to receive them.

For email marketers, this is a huge issue, and it’s likely the reason why deliverability has been falling.

If you can reduce the number of spam complaints you receive, more of your emails will be delivered to the inboxes of the people who have specifically requested to receive them.

Fewer instances of bouncing

A bad reputation and low deliverability rates due to bounced emails are as damaging as spam complaints. When an email is returned as “bounced,” it is because the recipient’s inbox is full, the address was entered incorrectly, or the message was rejected for some other reason. If you wish to maintain a high rate of delivery, you need to keep this number (or percentage) low.

Cost-cutting measures

Depending on the email marketing platform you use, if inactive users stay on your list, you may have to pay real money.

The majority of email providers base their prices on either the volume of emails sent or the number of subscribers you have. Inefficient use of marketing resources includes sending emails to people who have indicated they do not wish to receive them.

Your return on investment (ROI) will go up if you cut your list down to just the people who are most interested.

Higher sales

If your email marketing list is up to date, you can rest assured that your messages will reach an attentive audience. You can use this information to better assess the success of your marketing efforts and make any adjustments.

So, a better-targeted campaign will bring in more money and get a better return on investment by turning more subscribers into paying customers.

In order to stay on the safe side, we recommend that you use the email list verification free that Verify550.com offers. This tool will help you clean out unengaged and erroneous emails so that you can send out a targeted campaign without any worries. You’ll be able to clean your list in seconds using this tool and get rid of all of those pesky emails that are just wasting space on your server!

Contact now for more info.