, Author at verify550.com

Can ESP and Email List Verification Software Clean Our List For Us…?

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Can ESP and Email List Verification Software Clean Our List For Us…?

Will my email service provider (ESP) or marketing automation program automatically get rid of duplicate email addresses?

Most email marketing and automation platforms do not scrub email lists before using them. Most ESPs, in fact, forbid you from using a purchased list since they cannot cleanse the information. If you use these services to send unsolicited mass emails, also called “cold email campaigns,” your account could be closed.

Whether you are using a purchased list or building your own, you will require email list cleaning software to verify that your list is clean, deliverable, and CAN-SPAM/CASL/GDPR compliant.

Having faith in your email sending software’s capability to reach the inbox can make all the difference in the world when trying to generate B2B leads via email. Cold email campaigns already provide a number of obstacles without having to deal with inactive accounts and harsh bounces.

If your marketing team is freed from the burden of explaining why an email was never received, they can devote their efforts where they are most needed: developing persuasive messaging that compels the audience to take action. When you upload a list you bought to Verify550, we check it to make sure that none of the addresses are wrong or out of date and that you’re only selling to active business contacts.

What should I check for in email list cleansing software?
You need software that fixes your data as soon as it is imported by completing a number of different health and anti-spam risk assessments. This gets rid of any fake or dead email addresses, leaving just the ones that are truly associated with a living, breathing human being.

Deliverability (and ROI) can be boosted for your outbound effort by using an email list cleansing service. Email list verification and validity checks that a program like Verify550 should include the items listed below.

Find and Delete Duplicate Emails
Authentication of DNS Records (Invalid Domains)
Email Address Formatting (Improper Format)
Check for role-based email addresses (like info@example.com).
Spam or “Junk” emails can be identified (disposable addresses).
Honeypot and Spam Detection (bots, bad emails, spam seeds)
The SMTP Verification Process (Ping Mailboxes)

If you already have a list of cold contacts, you can upload it to Verify550 and it will perform a number of sophisticated list hygiene checks to eliminate any inaccurate information that could harm your campaign. By using our platform, you can track metrics like deliverability, bounce rates, and unsubscribes to make sure that your data is always in perfect shape.

Clean up your list to generate warm B2B leads.

With Verify550’s comprehensive cleanliness tool, you may increase the deliverability rate of your newly purchased list of contacts. With a clean email list, your team can focus on making warm B2B leads with interesting content without having to worry about being blacklisted or blocked by your ISP.

Customers that are prepared to buy can be sent to the sales department, while leads that still require some work can be passed on to the marketing department. Sending out effective marketing campaigns to focused, industry-related contacts is a great way to generate high-quality B2B leads for your company, so get your cold email list to work for you.

You’ve got to make sure that your emails get delivered.

If you don’t, you could lose customers, miss out on important messages from your team, and even miss opportunities for new business.

So how do you ensure that your emails are delivered?

The answer is simple: use an email verification software. With Verify550.com’s email hygiene services, your emails will be delivered to the inboxes of recipients instead of being filtered out by spam filters.

Contact now for more info.

Email List Validation Service: Why Your Business Needs This Service

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Email List Validation Service: Why Your Business Needs This Service

Email Data Quality: Why is it Important?

Promoting one’s business via email may do wonders for a company’s growth and revenue. Efficient email marketing efforts depend on accurate email lists. But if you get off to a bad start, you won’t get far.

Surprisingly, just 10% of the email data obtained is accurate. There are problems when you try to email your main targets but their contact information is wrong and they don’t get the message.

Without reliable leads and paying clients, a firm can’t survive.

For this reason, ensuring the quality of your data should be a top priority. And using an ‘Email List Validation Service’ is the best way to ensure that a new subscriber on your site has provided a valid email address.

How Does Email Validation Work?

When dealing with invalid or inaccurate email addresses, email validation (also known as email verification) can be used as a possible solution. When you validate emails, you can make sure you’re only talking to active accounts. This can make your email marketing campaigns more effective with your current subscribers or help you get new customers.

Validating an email address is a way to check if an address is active in real time and only accept the ones you deem suitable. It checks every email address in your database to make sure that only the best prospects have active accounts.

How Does Email Validation Improve Email Marketing ROI?

By validating and verifying email addresses before sending, you can make sure your messages will reach their intended inboxes. The following is a list of the three primary advantages of sending out an email campaign to a list of authenticated email addresses:

1. Cost reduction and increased ROI

The greatest benefit is the reduction in marketing costs that can be achieved. In marketing, every email sent to an incorrect address or one that does not exist is a wasted opportunity and a dollar.

A better ROI may be expected to be reported now that you have a list that is more complete and up-to-date; in the end, your campaign results will never again fall short of your expectations. When administrators begin to see amazing results from your efforts in email marketing, those results can imply more money put aside for future email marketing initiatives. Those results can also mean that your efforts have been successful.

2. Data segmentation and actionable insights

Without the right email list, you won’t be able to gain valuable insights on your campaign, which will limit the strategies and topics you may develop for future involvement. Bounced emails are the only noise, yet that data is crucial to your ROI.

If you have a validated email list, you may learn a lot about your audience and who they are. This allows you to segment your email marketing strategy even further. The message you send can be tailored to the specific receiver. You’ll get a better reaction and maybe even a sale if you send people tailored emails with incentives like discounts on products they’ve been admiring for a while. Your email campaign’s return on investment will rise again as a result of this.

3. Improvement in Reputation

Bounce rates increase dramatically when emails are frequently sent to incorrect addresses. In order to protect their reputation, email service providers will start to limit your access to their network if you repeatedly send spam. Nobody will take seriously an email from someone they know to be a spammer.

Email validation is a great way to ensure that your ESP, ISP, and intended recipients continue to have a positive impression of your business. The delivery and success of your emails will be greatly enhanced if you only send them to verified contacts. Plus, inbox open rates, clickthrough rates, and return on investment are all improved by a greater volume of emails.

Your email marketing efforts will yield far better results if you use an email validation service such Verify550 to weed out any inaccurate, phony, or disposable accounts.

You want to make sure that your emails get delivered, and you’re looking for a way to prevent spam filters from blocking your messages. Here’s the good news: Verify550.com provides email validation services that will help make sure your emails are delivered and not blocked by spam filters.

Contact now for more info.

10 Effective Benefits of Email List Validation

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10 Effective Benefits of Email List Validation

Email is the most powerful digital communication tool, and email marketing relies on valid email addresses. Over 320 billion emails are sent every day, but many end up in the wrong inboxes because of incorrect email addresses. In some cases, subscribers provide an incorrect email address when signing up for a newsletter, and email marketers have difficulty reaching those customers because of this unintentional error. As many as 4.6 billion people will use email by 2025. Despite the widespread use of email, reaching inboxes has become more challenging than ever, and email list validation is the key to increasing email engagement in such a case.

A Successful Marketing Campaign Requires The Use Of An Email Validation Tool.

While email is still widely used, a recent study found that only 10% of collected email addresses work. This data is primarily due to human error when entering information. Email validation is a critical component of any email marketing campaign.

However, as email usage grows, so does the number of mistakes to avoid when emailing potential customers. Even if your company works hard to gain popularity and a growing user base, sending emails to bounced, misspelled, or incorrect syntax addresses can backfire.

The Main Advantages of Email Validation

Email validation has many other advantages besides reducing bounced emails.

Enhanced Reputation

In the Internet marketing industry, bounce rates should not be higher than 2%. You can get caught in a spam trap if you have a lot of people who don’t open your emails. Or they’ll go straight to the spam folder.

Using an email validation tool is one of the best ways to avoid bounces and spam traps. You’ll also prevent people who habitually label your messages as spam and any inaccurate email addresses.

Lower Mailing Expenses

Your investment pays off more when your emails reach their intended recipients. Even if you send email “in-house,” using an email validation tool will save you time and money. Maintaining mailing lists and databases will be easier because of the increased deliverability of your campaign.

More Valuable Leads

Bad leads are a waste of time, money, and effort. Invalid emails will never convert, EVER. By validating email addresses, you can be confident that you are only contacting people who are genuinely interested in what you have to offer. More sales, brand exposure, and conversions come from higher open rates.

More Accurate Stats

Invalid and bounced emails alter campaign stats. When your list contains invalid emails, you won’t get complete and accurate results. Due to their inability to be delivered, it isn’t easy to measure the full impact of your efforts. With the right email validation tool in place, you’ll be able to make informed marketing decisions based on accurate data. Thus, assisting you in the long run.

Personalization

A successful marketing campaign starts with the customer. You can easily connect and personalize your emails. with an email validation tool.

The customer’s connection to your brand can make or break your business. According to a recent study, 71% of respondents were more likely to buy personalized email. The more information you have, the more personalized your emails can be.

Adopting an Active Strategy

As the saying goes, “Wish for the best, but brace yourself for the worst.” It’s easier to set up a process before any delivery issues arise and email delivery is halted. You can avoid deliverability issues by validating and cleaning your emails before sending them.

Boost Customer Engagement

Due to email verification, only valid emails will remain. As a result, you can better understand what your customers want by observing their choices and interests. As a result, you will know what your recipients wish to read in your next email campaign.

As a result, your emails will contain information about topics they have previously expressed extreme interest in. This gives you a massive advantage over your competitors because you can write and customize data to which your subscribers will relate, resulting in higher engagement.

Maintain Sender Reputation

The more you send out emails, the more you build a reputation with ISPs, ESPs, and other service providers. Keeping your sender reputation clean is critical to the success of your email marketing efforts. A high score for a sender’s reputation acts as a deterrent to spam-filled inboxes. The lower your score, the less likely your emails will be delivered.

By using a valid and clean email list, your emails will only be delivered to valid inboxes, thus improving your sender reputation score.

Prevent Future Pains

Because you are also a customer of email service providers (ESP), their primary goal is to take care of you. Moreover, they expect you to be professional and accountable. They’d prefer it if your campaigns didn’t generate a lot of bounces or complaints from customers.

So their next step is to protect their customers by issuing a warning. They may, however, deny carrying any of your emails the next time this occurs. As a result, the delivery of other clients is being negatively affected, and they may even demand compensation for damages. You can ensure list hygiene with list validation while keeping hard bounces to a bare minimum (if not completely absent).

Keep Your Email List Current

Every year, between 22% and 30% of email addresses expire. To put it another way, about 1% of your subscribers die every year. Keeping and sending emails to invalid addresses is prohibitively expensive. So why do it? The use of email list validation service will ensure that your email list is kept up-to-date and free of expired or invalid addresses.

Contact now for more info.

Email List Verification Free: How It Impacts Your Marketing Campaign

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Email List Verification Free: How It Impacts Your Marketing Campaign

Email list verification free Ensuring your email list only contains valid addresses is a no-cost way to ensure that your campaigns really reach their intended recipients.

If you’re asking why it’s important to verify email lists, consider that 2% of your list will expire each month, and that 20% of your email data will become undeliverable in a year if you don’t.

There are many reasons why items on your list can’t be sent. Here are some examples.

The user entered an incorrect email address.
After signing up, the individual deleted his account.
They changed jobs, and their old email address is no longer in use.
A user gave a disposable email address.

This is by no means an all-inclusive list, but perhaps you get the drift.

In addition to being a waste of time, sending an email campaign to any of these addresses will almost certainly increase your bounce rates, hurt your sender reputation, and cause your emails to be marked as spam.

We’re not painting a pleasant picture here, but thankfully you have access to email verification solutions like Emailable that can stop you in your tracks.

The process of email verification can be explained in more detail here if you are unfamiliar with it.

How can email verification boost ROI?

As was just discussed, return on investment (ROI) is fundamental to judging the efficacy of any endeavor. Email marketing that works well can improve a marketing campaign’s return on investment (ROI) by lowering costs and increasing sales.

As we saw in the above ROI equation, the best way to increase your return on investment is to increase both the amount of money you get and the amount of money you spend.

Gaining more income

Improve email open rates

In other words, email deliverability refers to an email’s success in reaching its intended recipient. Since how a recipient responds to an email has a direct effect on the reputation of the sender, it is the single most important factor in how well an email will be delivered.

You need to regularly validate your email lists to maintain a good sender reputation. List degradation and the rate at which you’re adding new email addresses will affect how often you should reset your list.

Every chance you miss to tell a subscriber about your campaign is a lost sale or a chance to build a relationship that could lead to a sale in the future.

TowerData found that for every $1 spent on authenticating emails, a $750 return was realized. I know, right?

The same holds true if your message is marked as spam and sent to a folder most people never check.

If your mailing list consists of 80% inactive users who haven’t read or clicked on anything in over six months, emailing too frequently may cause Gmail to limit your account’s sending speed or even move your messages to the spam folder.

Others will either disregard or classify your emails as spam, while some may choose to unsubscribe. Doing so hurts your sender’s reputation and makes it more difficult for your emails to reach recipients’ inboxes, even those who show interest in what you have to say.

To put it another way, if you want your emails to reach their intended recipients and not end up in the spam folder, email verification is essential.

Gains in efficiency and effectiveness of campaigns

Marketers can learn a lot about how people interact with their emails by looking at metrics like the percentage of recipients who actually opened the message, how many people clicked on the link, how many people unsubscribed, and so on. The behavior of an audience can be observed over time using these measurements.

Final thoughts
As has been pointed out, email verification can increase return on investment in more than one way.

For numerous reasons, 2% of your email list becomes inactive every month. Without email verification, the return on investment of your email marketing campaign will continue to decrease.

Don’t waste your time and energy on a beautiful email campaign if you haven’t checked your lists first.

If you didn’t confirm the lists before the campaign, the data you get back afterward may not be accurate.

Do you want to make sure that your emails get delivered? Are you looking for a way to prevent spam filters from blocking your messages?

Here is the good news. Verify550.com provides email hygiene services that will help make sure your emails are delivered and not blocked by spam filters.

Our email verification service helps businesses increase their customer engagement by reducing the number of bounced emails, increasing the number of opened emails and reducing unsubscribe rates.

We offer a free trial on our website where you can see how we can help improve your email marketing campaign and turn it into an effective tool for customer retention.

Contact now for more info.

Tips In Finding The Best Email Address Verification

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Tips In Finding The Best Email Address Verification

Email address verification ensures that all marketing emails are delivered to the right person. The process makes use of an email validator to validate email addresses. It determines whether or not the address is valid.

Emails delivered to valid addresses are less likely to bounce. Therefore, your message will reach the intended audience, increasing the likelihood of profit.

How does it affect large and small businesses?

Sending emails to real addresses is just one benefit of verifying your email list. In addition, it allows you to enhance the effectiveness of your email marketing. Here are some ways email validation improves your business:

It increases open rates
Improve email marketing ROI
Provides comprehensive statistics
Maintains high sender reputation

How To Choose An Email Verification Services

What are some things to consider when choosing a bulk email verification service? It depends on your particular requirements.

Accuracy: An effective email verification tool will usually have 99% accuracy, with bounce rates as low as 2% or 3% after a thorough cleaning. It is important to remember that accuracy can go both ways. If the system flags too many legitimate emails, the damage will be greater than the benefit.

Integration: Since you’ll be using the service often, you should consider how much time you’ll be spending on it. The more automated integration is, the better. Select the service that will serve your needs best.

Exceptional customer service – no matter how great the features are, they won’t be useful without outstanding customer service who are 24/7 available to cater to your questions.

A high degree of control: How does the service’s output look like? What level of control can you achieve in selecting which emails you want to keep and remove? Remember that not all email verification services are created equal.

Performance: For small mailing lists, there may not be a problem. Nonetheless, if you regularly send to lists of more than a hundred thousand contacts, the turnaround time might be an issue. Some tools are better than others in this regard.

Price – If your list is large, and you are on a budget, then look around for another company, but email verification is relatively inexpensive — for general purposes, we recommend purchasing the best tool rather than comparing prices.

While email verification can turn negatives into positives, it’s important to keep in mind that it’s not an all-around solution, or a quick fix. Regular email scrubbing is essential to protecting your reputation. This is why marketers should adhere to organic lead gen, maintain their lists regularly, and use email verification when necessary.

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An Overview Of Email Validation Tools

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An Overview Of Email Validation Tools

Email validation tools are an essential part of every email marketer’s resources. It is crucial to maintain a high level of email deliverability when you send emails to inbound leads or cold prospects, regardless of the form of marketing you are using.

Sending emails to bad addresses is the fastest way to ruin your deliverability.

Regardless of whether you have an immaculate and high-quality email list, to begin with, it’s critical to keep verifying those addresses periodically. This is because a majority of your email addresses may become invalid after a while.

What Are The Benefits Of Using An Email Validation Tool?

A validation tool thoroughly examines an email address and returns whether it can receive an email.
Additionally, it provides contextual information, such as whether an email address is disposable or not.
The system will also alert you if the recipient uses a “catch-all” email.

Using this information, you can filter out unreliable emails from your list – ensuring that only valid email addresses receive your emails.

A Guide On Email Verification Tools

All email verification tools have the same purpose: removing suspicious or undeliverable emails. Tools differ according to their integration capabilities, ease of use, features, checks performed, accuracy, support, and pricing.

Below are three categories of email verification software:

Bulk Verification Tools

Upload a list and determine which emails are valid, invalid, and at risk. That is the method for verifying bulk emails. You need to upload a .CSV to automate the process for those using larger marketing automation platforms.

Limit the number of emails you send if you have concerns about the quality of your list. If you are verifying an old or purchased list, bulk email verification tools are useful. However, you still run the risk of seriously damaging your deliverability by blasting a large number of emails simultaneously. Therefore, if your bounce rate continues to be unacceptable, you can pause the mailing.

Real-Time Verification Tools

A real-time email verification tool lets you validate emails as they come in. With a CAPTCHA and double opt-in, you’ll get similar results, but you’ll still send at least one email to an invalid address. In addition, a real-time tool will catch any errors made by users when entering an invalid email address, so you won’t miss out on conversions simply because of typos.

Ongoing/Automated Verification Tools

B2B email lists, in particular, deteriorate rapidly. Regularly scanning your email database with automated email hygiene services will either alert you when lists need cleaning or automate that process depending on your settings.

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6 Advantage Of Using Email List Scrubber

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6 Advantage Of Using Email List Scrubber

Suppose your mailing list is full of expired addresses or subscribers who no longer want to hear from you or buy anything from you. In that case, your email deliverability is significantly affected, and it is time that you use an email list scrubber.

How does email scrubbing work?

The goal of scrubbing your email list is essential to remove inactive subscribers. The first sign that someone is passive is when they do not open your emails. One unopened message does not mean that a subscriber is inactive. Email frequency determines the amount of time between unopened messages.

These inactive subscribers make it hard to gauge how well your email marketing efforts are doing, which can mess up your reporting, so scrubbing them from your email list is beneficial for your business.

Let’s look at those benefits now.

There are six benefits to having a clean email list

You and your inactive subscribers both benefit from cleaning up your email list. It saves you time by not wasting it on inactive subscribers since they won’t have to delete or archive your emails. Listed below are six other advantages.

Higher open rates

Email marketing’s most important metric is the open rate. It’s best to have an open rate of 15% to 25%, so if it’s lower than that, it might be time to clean up your email list. Several factors could contribute to your low open rate. The reasons can be because subscribers receive too many emails and delete them or your subject lines fail to grab their attention.

Higher click-through rates

Tracking click-through rates is another important metric. Your click rate is calculated when someone clicks on a link or a button in your email and is taken to another page. Ideally, you should aim for about 2.5% of clicks.

Fewer spam reports

Some people think they’re getting junk emails if they didn’t sign up for them. In most cases, they won’t open them due to fear of viruses, and if they do, they won’t click any links. Once they flag it as spam, your subsequent emails will end up in their spam folder, which won’t be visible to them. This could lead to a more significant loss.

A smaller bounce percentage

When emails bounce back to you, it indicates that the address you sent them is no longer able to receive emails. Either the account has been closed, or it has not been delivered. A non-deliverable report will tell you the reason for non-delivery, and you can use that information to improve your active and inactive email lists.

Less expensive

Your email marketing software might charge you per email or range of emails sent if you use it to design, manage, and track your marketing emails. Spending money on subscribers who don’t open or click on your emails is a waste. The funds can be better spent on active subscribers if inactive subscribers are eliminated.

Provide accurate reporting

Inactive subscribers can cause reporting problems. Almost everything is calculated in percentages based on how many emails you send and how often you send them. When you only send emails to subscribers who are 100% active, your email-open rates might be much better, and you will have a better idea of your actual progress.

Conclusion

Small businesses have a difficult time building their email lists. Keeping them up to date is even more challenging. It involves keeping up with subscribers, managing different lists and campaigns, and regularly email scrubbing. I hope the benefits above will give you an idea of why you must clean your email list.

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5 Useful Tips To Strengthen Your Email List Cleaning Service

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5 Useful Tips To Strengthen Your Email List Cleaning Service

Creating an email marketing list is a crucial component of a successful campaign. Furthermore, it’s crucial to supplement those efforts with regular use of an email list cleaning service.

Email list cleaning, also known as scrubbing, involves removing inactive, bounced, and other non-engaging email addresses from your mailing list. Using a clean mailing list will allow you to:

Improve your reputation as a sender
Increase your engagement rates
Reducing the chances of landing on a blacklist

For more information on how and when to clean your email list, read these five tips.

1. Decide how often your list needs to be cleaned up

You will need to decide how frequently you will scrub your email list depending on your campaign.

For most email campaigns, we recommend every six months. The larger your email list, the more frequently you should clean it, while smaller ones might not need as much attention.

As you look at your engagement metrics after each send, you will gather an overall picture of the health of your list and how often you should clean it.

Stick to your routine no matter what frequency you decide is best. If necessary, you may need to adjust your frequency of cleaning each year.

Also, don’t purchase lists from third parties, or anybody for that matter. Although you may be able to reap some immediate, short-term benefits from the list file, the majority of it will not be of much use. As a result, you may even be put on a blacklist.

Because of the list’s structure, users are more likely to click the spam button first. Both outcomes will negatively affect your email program.

2. Delete role accounts

Accounts representing groups or aliases are called role accounts – for example, @support, @info, etc. Since these emails don’t represent individuals, they aren’t checked or read often. Once the original employee who uses that email alias decides to resign, whoever steps into that role may mark your email as spam because they didn’t opt to receive it.

3. Remove all bounced or invalid emails

It is a good thing that most systems automatically remove hard bounces after two attempts. If you continually send emails to invalid addresses, your metrics can be adversely affected, particularly your delivery rates.

However, it can sometimes be difficult to identify invalid emails. You can utilize Verify550’s Email Validation API in cases of suspected bounced emails, which will show you which emails may become hard bounces. This will allow you to monitor them and maybe even get rid of them in the future.

4. Delete inactive recipients

Removing unengaged recipients can be particularly painful. Imagine how many emails you signed up for but never opened or read!

Although you must provide an unsubscribe link in your emails (by law and by all reputable email service providers), sometimes people don’t unsubscribe. It’s time to unsubscribe the recipient if a few months go by without the recipient opening your emails.

The engagement metrics of ISPs, such as Gmail and Yahoo, play a crucial role in determining delivery. It would be best if you didn’t give ISPs yet another reason not to inbox your messages.

5. Verify your email subscriptions

When you sign up, there are several ways to confirm your email address. It is best to provide a double opt-in method to ensure that the subscriber is interested in receiving emails.

During double opt-in signup, subscribers need to enter their emails on the signup form, followed by another confirmation.

Although double opt-in requires a little more effort on the user’s part, it is worth it for both the sender and the recipient because it automatically eliminates bad email addresses from your list.

Takeaways

Since 15% of email is not delivered, you want to ensure that you follow the best practices–including email list scrubbing–that will ensure you get into the inbox. You will be able to improve your email engagement, sender reputation, and delivery rates by regularly cleaning your email list.

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5 Great Benefits of Email Validation Services You must Know

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5 Great Benefits of Email Validation Services You must Know

It’s likely you’ve heard of email validation services, regardless of whether you’ve worked with email marketing for many years or you’re new to the game.

Email validation is one of the most powerful ways to improve email deliverability, so it might be worth trying.

Before you invest in an email validation service, there are a few things you should know about the process. Specifically, what is email validation? Why is it important? What are its benefits?

Here are the top five benefits you need to know about validation.

1. Helps you eliminate inactive addresses.

Email validator scans your contacts and flags email addresses that are probably outdated. In addition, advanced email validation services determine whether a given email address is REALLY inactive or just not responding to your newsletters. By doing so, you can safely delete those addresses that are no longer valid and keep the ones that are still useful (followed by an effective re-engagement campaign).

2. Resolve data entry errors.

Humans are prone to error – but, some of us will err more frequently than others. For example, a customer may accidentally misspell their email address when filling out a form.

These mistakes can prevent you from reaching that potential client, thereby limiting your earning potential. Email validation ensures that human errors, such as typos and misspellings, are corrected.

3. Improves the effectiveness of campaigns.

It’s frustrating as an email marketer to invest time and energy into a campaign, only to see disappointing results.

I got a good news for you: it isn’t all bad as you think. If you have inactive email addresses information on your list, this may be hindering your performance. This will allow you to get a more realistic picture of how many emails are opened, clicked and converted.

4. Helps you in getting rid of spam traps.

Inactive or old emails, which are still monitored even though they are no longer active, are prime targets for spammers. Messages delivered to one of these traps may be marked as spam, which can harm your reputation as a sender and negatively affect your email delivery .

5. Prevent hard bounces.

A hard bounce is when an email message is returned because the recipient address is invalid or does not exist. Most people do not want to receive spam, so they use a fake address.

Hard bounces are to be expected every now and then, but sending to known bad addresses regularly can harm your sender reputation. This issue can be eliminated by email validation, which helps you identify email addresses that are likely to bounce.

Digital marketers can benefit enormously from email validation service. Essentially, it’s a very effective method for cleaning your list and, as a result, boosting the success of your campaigns. Maintain your sender reputation by getting your list validated (and doing so regularly) if you haven’t already.

Little Known Ways Of Having Clean Mailing List

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Little Known Ways Of Having Clean Mailing List

Email list hygiene is not the most exciting topic to discuss when setting up an email program. A lot of companies also don’t pay attention to this matter. Having a clean mailing list addresses are extremely important to the success of your email marketing engagements .

Is it Worth My Time?

An unreliable email list can adversely affect your sender reputation. The reputation of an email marketer is paramount. The reputation of your email is a major contributor to deliverability.

Email campaigns are only valuable if they reach your subscribers. Emails are more likely to be delegated to spam if your reputation is damaged, resulting in lower engagement and conversion rates.

It reduces your overhead and makes the emails you created send more effectively by eliminating old or inactive email addresses from your email lists. You could significantly reduce your marketing expenses by removing old or invalid emails from your marketing lists since these costs usually increase with the size of an email list.

Keep Your List in Best Shape By:

Fix Typos First

Make sure every address on your list is formatted, goes to a valid domain that accepts email messages, and is associated with a real person. Human error may occur in collecting email addresses and moving those addresses between files and spreadsheets. Ensure that your list is free of obvious mistakes so that you can use them safely.

Get rid of unresponsive subscribers.

Create email address segments from your list of contacts whose messages have not been opened in a long time. If you want to continue contacting this group, we suggest sending a personalized message to them. Lastly, if they still won’t open, segment them out of future broadcasts.

DO NOT purchase email addresses.

Most of these contacts are low quality and will mark you as spam, thereby degrading the value of your communication.

Hire an expert or use data validation tools.

An array of email list hygiene services is available online. You can maintain effective communication by hiring an expert to design, write, and distribute your messages and maintain a clean email list.

The good news is that email hygiene is one of the effective way to ensure your email marketing is still effective. For questions about email hygiene practices, feel free to contact us!

Contact now for more info.